Taiping Life actively carries out 3.15 financial consumer rights protection education and publicity activities
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The early spring of March is the time when all things come to life. In the vibrant world, you can see the pace of Taiping people running everywhere. They appear in green fields, hurried city streets, and campuses filled with books… Financial Consumer Rights Protection, following the footsteps of Taiping people, enters the hearts of consumers.
In recent days, Taiping Life Insurance has launched a comprehensive “3·15” financial consumer rights protection education and publicity campaign with the theme of “Financial Consumer Protection is Around You, Protecting Rights and Preventing Risks”.
Senior executives take the lead in consumer protection and approach customers to talk about consumer protection
Strengthening the education and publicity work on consumer rights protection is a key measure to implement the high-quality development of Taiping Life Insurance. Taiping Life attaches great importance to the 3.15 financial consumer rights protection education and publicity campaign. In order to consolidate the depth and breadth of the activities, it held a system-wide 3.15 education and publicity campaign launch meeting and organized all head office executives to participate in the consumer protection conference. The head office The director of the Consumer Protection Affairs Committee accepted an exclusive interview with the media to talk about consumer protection. All departments of the head office jointly issued a declaration on consumer protection. Relevant professional departments of the head office shot and produced a series of videos to explain products and services to customers.
Picture: Video series of executives from Taiping Life Insurance’s 36 branches talking about consumer protection
Senior managers from all branches of Taiping Life also actively participated in the event. Each branch organized general manager reception day activities, and through a series of actions taken by senior managers of each branch to lead by example, they took the lead in setting an example and sang the strongest voice for honest management. Among them, branch managers from Jiangsu, Sichuan, Beijing, Shandong, Guangdong and other branches came to the front line of the counter and the “Five Entry” event site to meet consumers face to face, heart to heart, listen carefully, answer questions carefully, and answer consumers’ questions To clear up confusion; the general manager of the Shandong branch appeared in a series of popular science videos and talked to consumers through the camera. The managers of the Heilongjiang branch also appeared on large posters to actively advocate the protection of consumer rights.
Consumer Protection Ambassador sets an example and sets a benchmark for honest management
Taiping Life organized field staff from all systems to participate in the “Consumer Protection Ambassador” selection activity. Among 36 branches and more than 1,400 institutions across the country, 315 “Consumer Protection Ambassadors” were selected from Taiping Life’s agent team after multiple rounds of selection based on the number of customers served, business quality indicators, key service indicators and other dimensions. .
Picture: Taiping Life Insurance Company Consumer Protection Ambassador
Among the selected “Consumer Protection Ambassadors” are Wang Yucong, Regional General Manager of Sichuan Personal Insurance Line, Zhao Liang, Senior Service Director of Jiangsu Banking Insurance Line, Zheng Yiqing, Manager of Shanghai Service Extension Line, Ye Shuchen, Senior Account Manager of Fujian Electronic Sales Line, etc. , they have provided high insurance protection to many customers, and their high-quality services are also trusted by customers. As role models in consumer rights protection, they will inspire every Taiping employee to uphold the original intention of protecting financial consumer rights and interests. Adhere to “customer-centric” and take steady steps on the only path for healthy development and stable and long-term development of the industry. In addition, Taiping Life’s institutions at all levels continue to carry out consumer rights protection education activities in daily work meetings such as morning meetings and evening meetings, organize internal and external staff to conscientiously study the spiritual connotation of the “three appropriate” principles, and pass appropriate products through Recommend appropriate channels to appropriate customers, strive to enhance overall awareness, practice integrity management, and correctly understand the importance, criticality and necessity of consumer protection work.
Comprehensively carry out the “Five Entries” to get closer to the public and connect with each other heart to heart
In response to the unified requirements of the State Administration of Financial Supervision and Administration, Taiping Life actively carried out the “Five Entries”, focusing on the eight basic rights of financial consumers, the “three appropriate” principles, financial dispute resolution mechanisms and other consumer rights protection knowledge, and solidly promoted consumer rights protection knowledge. Rights protection education activities. Taiping Life’s institutions at all levels are in-depth close to consumers based on regional characteristics and local conditions.
Picture: Taiping Life Insurance Zhejiang Branch visits Xunshan Village, Liangzhu, Hangzhou
Enter the countryside. On the outskirts of Hangzhou in the Jiangnan water town, Taiping Life Insurance staff stood together with farmers plowing their spring fields to promote and explain financial and insurance products. At the same time, Taiping Life has also entered Meishan in Sichuan, tea gardens in Suzhou, farms in Sanya and the loess land in the northwest. Knowledge of financial consumer rights has also entered the countryside along with the busy spring plowing.
Picture: Taiping Life enters the warm community of Wuhai Linyin Street
Enter the community. As the aging of society deepens, elderly consumer groups are also the focus of publicity and education activities. Taiping Life has specially visited elderly communities, such as Wuhai in Inner Mongolia, Danzhou in Hainan and the capital Beijing, to explain common consumption traps and fraud methods to the elderly in detail, answer their consumption doubts, and guide the elderly to improve their safety awareness. Taiping Life targets communities inhabited by ethnic minorities in Guangxi, Xinjiang, and Yunnan, and connects heart-to-heart with elderly ethnic minority compatriots to discuss financial consumption and protect their legitimate rights and interests.
Picture: Taiping Life Insurance visits Loudi Vocational and Technical College
Enter campus. The younger generation is the mainstay of the future. Taiping Life Insurance has also entered campuses where books are popular, such as North China University of Water Resources and Hydropower and Hunan Loudi Vocational and Technical College, to guide college students to understand financial consumption, protect personal information, and identify illegal campus loans and telecommunications Scam. At the same time, for primary and secondary school groups, Taiping Life visited Tianning Primary School in Rizhao, Shandong, and Zhangzhou Experimental Second Primary School in Fujian, etc., to help children understand the protection of personal identity information, common consumer scams, and the eight basic rights of financial consumers.
Picture: Taiping Life walks into the Dalian factory workshop
Enter the enterprise. At the same time, all branches of Taiping Life Insurance are linked with industrial and commercial enterprises and factories, such as the workshop of Dalian Tsinghua International Trade Enterprise, the workplace of the Guizhou Oil Pipeline Department of the National Pipeline Group South China Company, etc., to provide employees and blue-collar workers of local enterprises in various provinces and cities We should promote financial consumption knowledge and enhance our awareness of the protection of our legitimate rights and interests.
Picture: Taiping Life Insurance walks into Zhuhai Plaza in Guangzhou
Enter the business district. In addition, Taiping Life also organizes and sets up promotional stalls in prosperous urban business districts, such as Zhuhai Plaza in Guangzhou, Bubugao Commercial District in Shaoyang, Dennis Commercial District in Zhengzhou, etc., presenting brochures to people passing by, and conducting fun games in the plazas. Through education and entertainment, it actively helps people living in contemporary cities to build a solid knowledge system of financial consumption and maintain the safety of family property.
Picture: Taiping Life Insurance Jiangsu Branch teamed up with Jiangsu Broadcasting and Television to launch the “Planting and Enjoying Natural Consumer Protection” campaign
Taiping Life actively innovates publicity forms and organizes activities that consumers love to see, such as joint tree planting activities with Jiangsu Radio and Television, participating in exclusive interviews with Shanghai Securities News, Guizhou “Rural Finance” exclusive interviews, Qingdao Citywalk, etc., to expand the breadth and depth of publicity and create a message for everyone Consumer protection and a social atmosphere in which everyone understands consumer protection.
Online and offline joint publicity and in-depth optimization of service processes
Taiping Life also innovatesIntegrate online and offline publicity channels to create a consumer protection publicity matrix.Uniformly produce a series of themed posters, manuals, videos, popular science tweets and other diversified content carriers. At the same time, we use online and offline scenarios and new technologies to optimize the customer service process.
Online, Taiping Life has made extensive use of modern digital media, such as Taiping Life’s official website, official WeChat official account, official Douyin account, China Taiping 95589 official account, Taiping Information, Taipingtong APP and other platforms, to deeply consolidate the eight basics of consumers. Popular science knowledge on the protection of consumer rights and other rights. At the same time, with the help of online matrix, a service system including insurance services, preservation services, claims services, value-added services and other items has been established.
Picture: Sleep policy reminder and service tweet series
It is worth mentioning that for sleep policy services, Taiping Life has planned and produced a series of promotional content to promote the sleep policy reminder work in batches, carry out warm-up publicity, use online tools to remind customers, and connect each branch with follow-up services. , comprehensively carry out relevant sleep insurance policy reminder work.
Picture: Consumer protection promotion area in the service hall of Taiping Life Insurance Dalian Branch
Offline, Taiping Life has jurisdiction over all branches.Focusing on the eight basic rights of financial consumers, consumer protection service cases, etc., we create an event atmosphere by placing promotional display racks and brochures in the financial education area at the operation counters of each institution, and promote and explain consumers during the process of serving customers at the counter. Protection of rights and interests, and diversified resolution mechanisms for financial disputes.
Picture: Taiping Life’s counter “love window” and exclusive facilities
And for special groups, we will unify the “Love Window” logo on the counter, clarify the counter service requirements for the elderly and disabled people, and increase the promotion and application of intelligent service methods.
In the future, Taiping Life will continue to practice honest management, adhere to the customer-centered service concept, actively promote consumer rights protection education, deeply optimize customer service processes, and continue to contribute to the healthy development of the industry and the protection of the legitimate rights and interests of financial consumers. Contribute.
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