Haier? 2024 Qingma will interpret professionalism, greenness and wisdom
On April 21, the Haier 2024 Qingdao Marathon will officially start at the main entrance of the Qingdao Municipal People’s Government. By then, tens of thousands of runners will ride the wind and waves together to create their own miracles in the mountains and seas.
It is understood that in order to create the best participation experience for runners, this event has not only been comprehensively upgraded from medals to race uniforms, expos, etc., Haier Smart Home has also upgraded the entire event process through the latest technology and deeply integrated green concepts into the event. On the road, it will bring a professional, smart and green “New Green Horse” to runners.
All parties work together to carefully plan and upgrade the event experience
2024 will be the first year that Qingma will be upgraded to an elite event. At this special node, the event organizing committee has worked together with various sponsors to carefully plan and carry out all-round upgrades in terms of medals, race uniforms, expos, etc., to bring a new competition experience to runners.
In the medal design, a starfish shape is incorporated, which means eternal love; the seagull image in the medal represents perseverance, bravery, tenacity, symbolizes peace, and means the safe return of the runners.
In terms of event clothing, the clothing design focuses on the cultural characteristics of Qingdao and integrates open, modern and dynamic elements into the clothing. The competition uniforms use delicate printing technology and antibacterial and deodorant fabrics, and use curve elements to enhance the texture of the competition uniforms and highlight the flexibility of the clothes.
What is different from the past is that the Haier 2024 Qingdao Marathon Expo will be held at the Qingdao International Convention and Exhibition Center for the first time. During the specified time period before the race, runners can go to the expo site to collect competition materials. At the same time, the supporting content of this expo has also been upgraded again, integrating sports and cultural activities, sporting goods display and special supporting services to increase the interactive experience of players.
Three highlights of professionalism, greenness and wisdom help runners set new records
At the same time, the Qingma Organizing Committee, Haier Smart Home and other partners are committed to working together to create a more professional, green and smart Qingma, and integrate these elements both inside and outside the track to bloom Qingdao’s “humanities” and “nature” unique charm.
In terms of professionalism and wisdom, Haier Smart Home relies on the latest smart technology to bring professional experience to runners. On the track, the digital twin service platform provides runners with a visual representation of key track information. At the same time, there will be a professional marathon photography team and hundreds of video capture points on site. Through 5G+AI technology, AI will generate exclusive videos for each runner. Runners can download and share them with one click on the day of competition.
Off the track, the runner’s home built by Haier Smart Home considers the runners’ thoughts and worries, creating a “finishing home” for runners, providing runners with extra clothing, a runner energy kitchen, a runner training ground, There are multiple smart scenes such as pre-match physical therapy and trendy entertainment streets to meet players’ post-match service needs and emotional value needs.
In terms of green, volunteers from the Haier Brothers Running Group launched a green event to promptly clean up garbage at various points on the track, ensuring cleanliness and tidiness at all times, and creating a green horse.
At that time, there will also be professional leading athletes participating in this event. China’s fastest active marathon couple – Ding Changqin & Guan Siyang will also appear on the track, bringing more professionalism and enthusiasm to this Qingma.
The start of the Qingma Race is coming soon, and Haier Smart Home is committed to providing players with a brand new Qingma race experience. I believe that with the support of smart scenarios and leading technologies provided by Haier Smart Home, the upgraded Qingma event will allow runners to better experience the wonderful experience brought by sports and “Run Haier and ride the wind upward!”
