An aircraft carrier show!Septwolves leads Chinese clothing brands to the next trend
On April 13, 2024, the “Septwolves Aircraft Carrier Show and 2024-2025 Spring and Summer New Product Launch” was held in Shanghai Oriental Ark. The strength of China’s leading fashion men’s wear brand was once again demonstrated. This conference is not only a fashion feast, but also an important milestone in the strategic upgrade of Septwolves’ “jacket experts”. The participation of Septwolves brand ambassador Wei Zheming, new generation actors Naran, Wang Ziqi and fashion celebrity gogoboi Yubo made the scene even more star-studded.
Revenue and profits double, and the Seven Wolves start a new journey
Recently, Septwolves released its 2023 full-year performance report. The financial report shows that during the reporting period, Septwolves achieved revenue of 3.445 billion yuan, a year-on-year increase of 6.7%; net profit attributable to the parent company was 270 million yuan, a year-on-year increase of 79.3%; net cash flow generated from operating activities was 385 million yuan, a year-on-year increase of 59.3% .
Behind the performance growth is the implementation of the brand strategy upgrade. It is understood that since Septwolves clarified the “jacket expert” brand strategy in 2023, it has focused on the men’s clothing market and the jacket subcategory as the core. Through new products, new channels, new business formats, and new marketing, it has strived to create a new development path for the brand. New pattern. The business travel technology jackets and aircraft carrier commemorative models unveiled in this big show are an important practice for Seven Wolves to practice cultural and technological innovation empowerment.
Zhou Shaoxiong, chairman of Septwolves, mentioned in his speech at the press conference: “China’s fashion industry has shown a new model that is increasingly diverse, efficient and technology-driven. Fashion is no longer limited to one form of clothing, but technology, innovation and The fusion of personality. Through this cooperation, we hope to bring the integration of fashion and technology to a new level, explore more possibilities for clothing development, further consolidate the status of Septwolves jacket experts, and lead the innovation of Chinese fashion men’s clothing.”
The “jacket experts” Septwolves are sailing on the road of brand renewal and upgrading.
Product innovation and upgrade pay tribute to the power of intelligent manufacturing
On the night of the press conference, Septwolves and Shanghai CSSC Culture Media Co., Ltd. (Kanship Culture and Creation) jointly launched the aircraft carrier commemorative model. This series is inspired by maritime technology and meets the needs of business travel and leisure in terms of function and technology, while also taking into account outdoor fashion. Trendy attributes, super breathable, super waterproof, more wear-resistant, detachable and other functional features make it a high-quality, high-performance wearing choice.
Since the establishment of the brand, Septwolves’ product innovation in core categories of jackets has never stopped. The innovative business travel technology jackets, short-sleeved jackets, temperature-changing jackets and other products combine functional fabrics and high-tech production processes. The new material breathing membrane has been patented, is resistant to heavy rain and always remains breathable and dry, breaking through the traditional There are technical barriers that make it difficult to balance rain-proofing and breathability with outdoor functional fabrics.
Focusing on consumer demand, building category awareness and potential, and continuing to create best-selling innovative products are important measures for Septwolves to consolidate the brand positioning of “jacket experts”. This time, they have joined forces with Kanship Cultural and Creative to launch an aircraft carrier commemorative model, which is more of a cross-border breakthrough. The significance is not only to empower products with technology, but also to arouse fashion resonance among young consumer groups, and at the same time, it also reflects the tribute to the creative power of great countries.
Gather brand potential and promote sustainable development
In the men’s clothing market with ever-changing demands, new players, new ways of playing, new styles, and new channels are emerging one after another. How to satisfy consumers’ “both wants and needs” while responding to market changes has become a challenge that industry participants must go through. test.
According to data from the National Bureau of Statistics, my country’s retail sales of consumer goods in 2023 will be 47.15 trillion yuan, a year-on-year increase of 7.2%, of which the cumulative consumption of clothing, shoes, hats and knitted textiles will increase by 12.9% year-on-year. However, behind the seemingly rising data are consumers who are becoming more rational due to the influence of the macro environment. Under the trend of cost-effective consumption, fashion brands need to pay more attention to product experience, comfort, cultural value, etc., not only to satisfy consumers’ rational judgment, but also to establish resonance with consumers in terms of brand connotation and values.
Septwolves proposed a brand renewal plan in 2023 and became popular in Milan with its Technological Symbiosis series of super running double-sided jackets. This year, it continues to innovate and explore as a jacket expert, writing a new chapter for the brand. In the view of Septwolves, new target users’ perception of their brand needs to be changed urgently, and breakthroughs and innovation are the keys to longevity. While innovating and seeking change, “focus on the original intention and focus on the jacket” is the business philosophy that has been tested by the market. Taking jackets as the body and innovation as the wings, truly understanding consumer needs and changing trends, and refining the core of the brand are the secrets to the accurate upgrade of the Septwolves brand.
Take the business travel technology jacket launched in this aircraft carrier show as an example. It not only contains the product upgrade and innovation of Septwolves, but also resonates with the life and cultural ideology of contemporary young consumer groups. At the product level, Septwolves responds to the real needs of consumers, starting from material innovation and technological optimization, achieving multiple properties such as lightweight, breathability, and protection, and creating products with both fashion and technological attributes; at the brand attitude level, in terms of brand attitude, Faced with the challenges of changes in the world structure and economic headwinds, as well as the ultimate pursuit of peaceful development of the human community, Septwolves uses its good fashion language to arouse people’s thinking, and at the same time expresses its concern for peace and development issues, arousing consumer resonance.
The development process of the past 34 years has injected cultural connotation and excellent quality that keep pace with the times into Septwolves. Because of this, Septwolves can achieve “the first comprehensive share of China’s jacket market for 24 consecutive years”, and with forward-looking adaptability and wisdom, Implement brand strategic actions, adhere to the original intention and mission, and move forward on the road of leading Chinese fashion brands to the world. In the future, can Septwolves maintain its consistent steady style, integrate its advantages in branding, channel construction, supply chain management capabilities, and information management to realize its brand vision of “creating a fashion industry group with a market value of 100 billion”? We’ll see.
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