Shenzhen Gift and Home Furnishing Exhibition in April promotes innovative development of gift customization industry models
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The 32nd China (Shenzhen) International Gifts, Crafts, Watches and Household Products Exhibition (hereinafter referred to as the “Shenzhen Gifts and Home Products Exhibition”) will be held at the Shenzhen International Convention and Exhibition Center (Baoan New Hall) from April 25-28, 2024.
After more than 30 years of growth, Shenzhen Gifts and Home Exhibition has developed into a flagship exhibition in the Asia-Pacific region. The exhibition scale reaches 260,000 square meters, with 13 theme exhibition halls and 5,500 high-quality exhibitors. The exhibits are rich and complete in categories. The products cover 3C digital electronics, small household appliances, leather goods and bags, stationery and cultural creation, household products, healthy food, etc.
The customized gift market is in the ascendant and has become a battleground
With the changes and development of the economic situation, the customized gift market is ushering in a golden period of growth. Gift customization can intuitively convey corporate culture, thereby bringing better brand effect. Currently, it is widely used in business application scenarios such as corporate promotions, holiday gifts, business visits, and conference activities, as well as employee welfare scenarios such as annual meetings, onboarding gift packages, and festival benefits.
According to data from the “2022 China Enterprise Gift Customization Industry White Paper”, more than 55% of large enterprises choose more personalized and in-depth customized gifts, and 66.8% of consumers will be more interested in more personalized IP customized gifts. It can be seen that enterprises have a strong demand for personalized customized gifts.
Shenzhen Gifts and Home Furnishing Exhibition for the entire industry chain and categories, easily “customized” gifts
The core of gift customization is to “meet personalized needs”. Customer demands often require diversification, emphasizing not only product innovation, practicality, and cost-effectiveness, but also delivery cycle, internal and external aesthetic design, etc.
As a grand event in the gift industry, the Shenzhen Gift and Home Furnishing Exhibition attaches great importance to the segmentation of gift customization. The exhibition not only brings together well-known gift customization service providers in the industry such as Jizhili, Qingsongdian, Qingputang, Grocery Collection, Yuanchuang Technology, and Biyou Culture. The theme exhibition area of ”Excellent Design Gallery” is also set up on site to display customized gift box cases in various aspects, including original designs, cultural and creative gifts and IP derivatives, which can bring new inspiration and innovation to corporate buyers and gift service providers. Business.
Shenzhen Gifts and Home Exhibition relies on more than 30 years of accumulation in the gift industry. There will be 5,500 high-quality exhibitors in 30+ consumer categories at the exhibition site, displaying more than 1 million high-quality gifts. The products can not only meet the gift customization needs of different application scenarios, but also pass through On-site one-stop, face-to-face integration of high-quality supply chain resources enables tacit cooperation among multiple suppliers in different links of the value chain, helping buyers achieve convenient, flexible and cost-effective procurement.
Gift customization, what exhibitors at Shenzhen Gifts and Home Furnishing Exhibition said
Xi’an Biyou Cultural Communication Co., Ltd. will make its first appearance at the Shenzhen Gifts and Home Furnishing Exhibition, where it will present a series of gift customization cases and bring self-developed cultural products.
Founder Bai Hao has a profound insight into the core and development trends of the gift customization industry. He firmly believes that on the basis of physical gifts, by deeply exploring and integrating the corporate cultural attributes of customers, and injecting corporate exclusive value into gifts with unique and innovative designs, he can provide customers with gift solutions that exceed expectations.
Adhering to this concept, they customized silicon rod pens full of customer exclusivity for Xi’an LONGi, a leader in the international photovoltaic industry. Inspired by the main product series of Shaanxi Automobile Group’s Proton Cars, they created special-shaped notebooks and a set of unique Refrigerator magnet set. It has won high recognition and satisfaction from customers, and also demonstrates Xi’an Biyou’s outstanding strength and creativity in the field of gift customization.
Grocery Collection (Guangzhou) Supply Chain Technology Co., Ltd. is an old exhibitor at the Shenzhen Gift and Home Fair. With its own supply chain capabilities, it supports customers’ flexible needs for gift customization through a small and beautiful supply chain, and achieves diversified and personalized services through resource advantages. plan.
Executive Director and General Manager Deng Weilong believes that full customization through the small and beautiful supply chain is a good way to customize gifts, but a comprehensive matching solution can take into account individual needs and efficiency, forming a better balance between price and performance. Through a comprehensive matching solution with high design, low threshold, and high flexibility, personalized customization needs are combined with a certain degree of standardized creative output. This will not only satisfy customers, but also greatly improve the customer conversion rate.
Relying on the full category and full supply chain, as well as the collective advantages of source factories, brands and design companies, the Shenzhen Gifts and Home Furnishings Exhibition helps buyers accurately grasp market trends, gain insights into market demands, better integrate gift industry supply chain resources, and promote the continuous development of the gift customization market. Innovation and upgrade. From April 25th to 28th, we sincerely invite you to come to the Shenzhen Gift and Home Furnishing Exhibition to see the new gift customization solutions and receive free tickets immediately.
The 32nd China (Shenzhen) International Gifts, Crafts, Watches and Household Products Exhibition
Time: April 25-28, 2024
Venue: Shenzhen International Convention and Exhibition Center (Baoan New Hall)
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