Nature Hall Group is listed on the list of digital transformation application scenarios in Shanghai, demonstrating its hard-core digital capabilities
Recently, in the 2023 digital transformation application scenario collection and selection event in the field of fashion consumer goods organized by the Shanghai Municipal Government, Random Group (formerly Jialan Group) was successfully selected for the list with its outstanding digital transformation results and outstanding digital technology capabilities. This honor not only demonstrates the leading position of Chando Group in the cosmetics industry, but also highlights its active exploration and remarkable results in digital transformation.
It is reported that this event aims to accelerate the in-depth integration of Shanghai’s fashion consumer goods industry and new generation information technology, create a number of digital transformation benchmark scenarios, strengthen the demonstration and promotion of application scenarios, promote high-quality development of the entire industry, and comprehensively enhance Shanghai’s fashion consumer goods industry core competitiveness.
Digital transformation is a top-down revolution in digital thinking. The Chando Group has demonstrated strong determination and innovation capabilities in facing this new challenge. For example, focusing on the problem of low channel efficiency, the Chando Group proposed the first “one pallet of goods” model – all nationwide inventory is managed uniformly by the Chando Group, realizing a true nationwide “one pallet of goods.” This innovative model not only comprehensively improves the company’s operational efficiency and optimizes consumer experience, but also injects new vitality into the sustainable development of the Nature Hall Group.
As a leader in domestic beauty products, Chando Group has now successfully transformed from a traditional enterprise into a digitally driven technology beauty enterprise, realizing the digitization of R&D, marketing, production, logistics, management and services. As early as 2020, Nature Hall Group has started the road to digital transformation. After going through three stages of “1.0 business online, 2.0 operation digitalization, and 3.0 marketing intelligence”, it has successfully built two new competitions of “natural high technology and digital capabilities”. force.
In addition, Zhitang Group also actively uses new technologies to promote the intelligent upgrading of products. Through the application of big data and artificial intelligence technology, Chando Group can accurately analyze consumers’ purchasing behavior and preferences, and provide consumers with more personalized and accurate product recommendations and marketing services.
At the same time, the digital achievements of Zhitang Group have been recognized by all walks of life, and have been awarded the 2021 Shanghai Excellent Digital Transformation Case, the first batch of Shanghai digital transformation benchmark enterprises in the cosmetics production field in 2023, and the second batch of “Gongfu Chain Master” cultivation in 2023 Enterprise, the 16th Business Review Management Action “Digital Innovation Growth Award” and many other honors have established an excellent sample of enterprise digital transformation and demonstrated the stability and resilience of the enterprise.
Since its establishment in 2001, the Chando Group has always adhered to the industry reputation of “integrity and responsibility, reliable quality, strong strength, and leading technology”, and has won the love of hundreds of millions of consumers. In the future, Zhitang Group will continue to strengthen its three major characteristics of “Himalayan, Oriental aesthetics, and technological leadership”, expand its three major advantages of “whole industry chain, omni-channel, and global digitalization”, expand into a broader international market, and bring more benefits to global consumers. So many quality beauty products and services.
