Innovating scenarios and reconstructing business formats? A new exploration of the “Weekend Cultural Market” in Pu’er, Yunnan

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Kunming, March 19th (Xinhua) “For many years and generations, my mother’s songs have been sung in the world. Hey, bah, bah, bah, bah, bah, hey…” Recently, the starry sky music on the green grass next to the fountain of the Cultural Plaza of Pu’er Grand Theater in Pu’er City At the meeting, the local ethnic band “Aruanni” from Ximeng County, Pu’er City was singing the Wa folk song “Washanyuan”.

As the band’s lead singer Nine played the small solo flute, a traditional musical instrument of the Wa ethnic group, the band’s DJ pressed the turntable at the same time. The combination of traditional ethnic music and modern rock instantly ignited the passion of the audience.

The picture shows the “Aroni” band singing “Washanyuan” at the Green Grassland Starry Sky Concert on March 9.Photo by Lu Lei

On the stage, ethnic music singers sang Awa folk songs affectionately; off the stage, citizens and tourists stood or sat around each other. Some of the audience waved fluorescent balloons in their hands, some moved to the rhythm of the sound waves, and some took out their mobile phones to take photos, hoping to freeze the slow time of such a leisurely and artistic weekend.

“The ethereal and melodious folk music can heal and cleanse every corner of the soul, and calm people’s hearts.” Huang Yushan, a Pu’er citizen who experienced the Green Grass Starry Sky Concert, said that she hopes such an event can be held every weekend.

The weekend activity Huang Yushan talks about is the Pu’er City Citizen Cultural Festival held by Pu’er City from February 23 to 25, 2024, with the theme of “Humanizing the People with Culture and Improving with Culture”. The activities of the cultural festival cover folklore performances, cultural and creative exhibitions, intangible cultural heritage displays, tea and coffee exhibitions, etc. As the number of citizens and tourists participating in the experience continues to increase, starting from March, Pu’er City regularly holds “Weekend Citizens” every weekend. “Cultural Market” approach, strive to enrich weekend travel formats for citizens and tourists, and explore and build new weekend travel scenarios.

The picture shows the scene of the “Weekend Citizen Cultural Market” event.Photo provided by Pu’er Media Center on March 9

Pu’er City in Yunnan is famous for its Pu’er tea and Pu’er coffee, as well as its rich biodiversity and ethnic cultural resources. “The ‘Weekend Citizen Cultural Market’ enriches the cultural life of citizens and tourists, and also drives the local consumer economy.” said Chai Tianbao, vice president of the Pu’er Citizen Cultural Association. The market integrates Pu’er tea and coffee, folk paintings, and ethnic brocades. , Jueban woodcuts and folk music, etc.

Walking into the Pu’er Cultural Center Square in Pu’er City, the “Weekend Citizen Cultural Market” is in full swing. In the square, Dai houses with stilt-style buildings and various booths stand clustered together. The booths for roasting tea in the fire pond, Wa brocade, traditional clay pottery production, and special food are crowded with people. Visitors put on colorful ethnic costumes and chatted with their friends who came with them. Take photos and check in. From ordinary tourists to “Hani girls” and “Awa boys”, dressing up for travel photography has become a “new fashion” for young people in the market to check out Pu’er.

The picture shows trunk coffee at the “Weekend Citizen Cultural Market”.Photo provided by Pu’er Media Center on March 9

“Trunk Economy” has also become a popular item for check-in experience at the “Weekend Citizen Cultural Market”. Stall owners turn the trunk of their car into a sales space, selling coffee, cocktails, burgers, Pu’er tea and other food in different locations.

Pu’er Weekend Cultural Market has opened 40 trunk stalls, introducing this “liquid economy” to the market site. In addition to food, the “trunk stalls” at the market also include handmade products, face painting and other fashionable “trendy” toys. The collision of multiple business formats stimulates new consumption vitality. There is a constant flow of customers in front of the “trunk stall” where stall owner Abben sells hot dogs. He said that nearly 200 burgers are sold every weekend at the Citizen Cultural Market, and he can also make interesting friends.

The picture shows citizens and tourists experiencing the face painting project at the “Weekend Citizen Cultural Market” on March 9.Photo by Liao Zhiruoyu

Statistics from the Pu’er City Citizen Cultural Association show that since February 23, the average daily flow of people at the “Weekend Citizen Cultural Market” has exceeded 10,000, driving weekend consumption. Some silver jewelry stall owners sold out all the silver jewelry products on their stalls in two weekends, and some ethnic costume stall owners could sell more than 7,000 yuan of clothing products every weekend.

In the Pu’er Cultural Center Square where the “Weekend Citizen Cultural Market” is located, visitors can also go to the Pu’er Grand Theater, museums and other public cultural spaces to have an overview of the development history of various ethnic groups in Pu’er City, the evolution history of Pu’er tea production, etc., and immerse themselves in the local ethnic groups. culture.

Shi Wenyan, executive deputy director of the Propaganda Department of the Pu’er Municipal Party Committee, said that by creating a one-stop cultural scene in the square, tourists and citizens can enjoy cultural experiences from audio-visual, entertainment, food and other aspects, further improving the happiness of life and allowing more tourists to enjoy it. Come and return having fun.

The picture shows tourists buying and tasting Pu’er coffee and other specialties at the “Weekend Citizen Cultural Market” on March 9.Photo by Liao Zhiruoyu

As night fell, crowds of people surged and songs rang out. At the “Weekend Citizen Cultural Market” at night, Xu Xiang, a tourist from Hunan, tasted the “Sunshine·Crazy Summer” coffee recommended by the stall owner in front of the “Trunk” coffee stall, while listening to the sound coming from the direction of Qingcao Cao. Folk songs. He said, “The gentle evening breeze, pure singing, and authentic Pu’er coffee make me feel very comfortable and relaxed here.”

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