Pinduoduo’s co-CEOs Chen Lei and Zhao Jiazhen made a joint appearance

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On June 8, after Chen Jining, secretary of the Shanghai Municipal Party Committee, visited Pinduoduo for investigation, Pinduoduo’s co-CEO Zhao Jiazhen and his partner, Pinduoduo’s chairman and co-CEO Chen Lei jointly accepted an interview with The Paper. During this period, they said that they would Under the guidance of the Shanghai Municipal Party Committee and government and relevant departments, make full use of the advantages of Shanghai’s business environment, accelerate the transformation to “high-quality development”, and strive to create a platform ecology of “multiple benefits + good services” to contribute to the development of Shanghai’s new online economy strength.

On June 8, Chen Jining, secretary of the Shanghai Municipal Party Committee, and his party visited Pinduoduo for investigation and investigation.

In recent years, Shanghai has vigorously optimized the development environment for private enterprises, accelerated the city’s digital transformation, and launched an online new economic brand. A group of Internet companies with distinctive features, including Pinduoduo, stand out and develop rapidly.

At the Shanghai Conference on Promoting the High-quality Development of the Private Economy and the 6th Shanghai Outstanding Builders of Socialism with Chinese Characteristics Commendation Conference held on May 24, Zhao Jiazhen, the new co-CEO of Pinduoduo, and other relevant persons in charge of online new economic enterprises Won the title of “Shanghai Excellent Builder of Socialism with Chinese Characteristics”.

Establish a 10-billion ecological special project to make efforts for high-quality transformation

As an Internet company that grew up in Shanghai, whether it is actively participating in related work in Shanghai’s counterpart support areas, or running on the front line of community supply protection work before, it has demonstrated Pinduoduo’s Shanghai attributes.

“We are the direct beneficiaries of Shanghai’s continuous optimization of the business environment and various online new economic policies in recent years.” Chen Lei believes that Shanghai is a benchmark city for domestic and foreign business environments. All aspects rank among the forefront of international metropolises. In recent years, Shanghai has successively issued related plans on promoting e-commerce and the development of online new economy. The introduction of a series of policies not only enhanced the confidence of enterprises, but also built a good ecology for the development and growth of strategic emerging industries such as artificial intelligence, new energy, and mobile Internet.

In addition to policy guidance and talent protection, Shanghai continues to introduce talent service policies, improve the talent service guarantee mechanism, and a series of practical measures such as talent rental subsidies, special talent settlement, and executive team rewards have attracted more outstanding talents to join Pinduoduo.

Pinduoduo Chairman and Co-CEO Chen Lei (left) and Pinduoduo Executive Director and Co-CEO Zhao Jiazhen (right) Photo by Mao Jun丨

“We are deeply impressed by the superiority and meticulousness of Shanghai’s business environment. Taking the building tax service station as an example, after the tax department established a regular communication mechanism with us, it focused on research and development and innovation activities, and proactively provided policy guidance and personalized tax-related advice. Services guide us to continue to strengthen R&D investment, accelerate application innovation, and improve user experience, thereby forming a virtuous circle.” Chen Lei said.

In addition to continuously optimizing the business environment, Shanghai also insists on high-quality development in the process of supporting the development of the private economy, which is the only way for the healthy development of the private economy. In early April this year, Pinduoduo co-founder Zhao Jiazhen also made a clear-cut statement after being promoted to co-CEO that high-quality development should be embraced in an all-round way. Not long ago, Pinduoduo released its first-quarter financial report, and the concept of high-quality development was highlighted.

In Zhao Jiazhen’s view, high-quality development first means that agriculture is still an important foothold for Pinduoduo; secondly, it is an important task for the platform to help the transformation and upgrading of traditional production capacity and let local manufacturing go to the national and even global markets; “Special funds, optimization of platform governance and ecological construction are important measures for Pinduoduo to practice high-quality development.

“Under the background of this boost in consumption, we will also strengthen subsidies for high-quality supply, guide high-quality consumption, and continue to satisfy the people’s yearning for a better life.” Zhao Jiazhen said that high-quality development is not just a slogan, but It is necessary to solidly implement platform governance, merchant ecology, high-quality supply chain, high-quality consumption and other aspects.

Promote the release of high-quality consumption in Shanghai, and help Shanghai manufacturing directly connect to the world

In 2023, the year of boosting consumption, as a local company in Shanghai, it is one of Pinduoduo’s important tasks to help Shanghai’s consumption replenishment, expansion, and innovation.

Since the beginning of this year, Pinduoduo has put forward the consumption concept of “everyday is 618”, increased subsidies for high-quality supply, launched a series of activities such as the digital home appliance consumption season, the fifth season Duoduo reading month, and a good start on 618. transform. Among them, Shanghai is one of the key investment regions.

And Shanghai’s annual highlight of the “May 5th Shopping Festival”, Pinduoduo has participated in it for four consecutive years, and has invested more than 12 billion yuan in consumer subsidies. This year, the platform has integrated tens of billions of subsidies, a lot of grocery shopping and other subordinate businesses, and invested 4 billion yuan in consumer subsidies, which has surpassed previous efforts.

“We are willing to continue to invest firstly because we are a Shanghai company. Secondly, we value Shanghai’s leading role in leading high-quality consumption as China’s brand and consumption capital.” Zhao Jiazhen said that Shanghai is the largest economic center in China. It is also one of the cities with the strongest consumption power in the country. “Next, we hope to continue to invest in subsidies for the Shanghai consumer market, strengthen the protection of consumer rights, improve the supply level, optimize the consumption environment, and further stimulate consumption potential.”

With the help of Pinduoduo, special agricultural products from Guizhou, Yunnan and other places were featured on Dragon TV’s May 5th Shopping Festival Global Live Show.Zhu Xiaoming丨Photography

As one of the earliest treaty port cities that opened to the outside world in modern China, Shanghai has nurtured a large number of national brands. In order to help Shanghai’s high-quality manufacturing go overseas, Duoduo has provided related companies with a full range of infrastructure services including domestic and foreign warehousing, cross-border logistics, and after-sales service since last year, as well as integrated sea-going solutions.

According to Chen Lei, under the current model, overseas merchants only need to deliver the goods to the designated warehouse, and other services such as website drainage, cross-border logistics, legal affairs, and intellectual property are all handled by the platform. The pain point that e-commerce is in trouble.

Secondly, Pinduoduo has extended the domestic “shopping” experience to the global market. Through the “group purchase” mode of fewer SKUs, higher orders, and short bursts, it helps manufacturers to quickly digest production capacity and win the market by relying on explosive models.

In addition, in order to ensure the speed of delivery, Pinduoduo has invested heavily in the construction of smart logistics warehouses to improve the speed of product sorting, packaging, and delivery. At the same time, it has refined algorithms and used big data analysis to assist merchants in preparing goods in advance. Overseas buyers can ship after placing an order. .

“With the help of the government, customs, and the airport group, we have now cleared up the customs clearance processes such as pre-security inspection, package closing, and return of goods, and have achieved a significant improvement in the timeliness of contract performance.” Chen Lei said.

At present, many Shanghai-made products have reached overseas consumers through Duoduo cross-border. Among them are not only old Shanghai brands like Sangun underwear, but also new consumer brands. For example, after receiving support from Pinduoduo, a beauty makeup company in Fengxian, Shanghai, quickly achieved sales of more than 15,000 beauty makeup products.

Chen Lei said, “In the future, we will also strengthen cooperation with domestic products of ‘Shanghai Brand’, promote the deep integration of cross-border e-commerce and industrial chains, drive the digital synergistic upgrade of the entire manufacturing chain, and help Shanghai manufacturing go global.”

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