Several live broadcast rooms were exposed for suspected fraud
Picture: The shower head in the live broadcast room of “Ox Zhexin Kitchen and Bathroom Building Materials Store” claims to be supercharged.Data pictures
On March 26, the Shanghai Consumer Rights Protection Committee released an investigation report on live streaming of household building materials. The reporter learned that the Shanghai Consumer Protection Commission monitored 100 live broadcast rooms of four categories of household building materials: showers, sinks, wooden furniture and solid wood floors. The results found that 5 shower products overly promoted water saving and affected shower comfort; kitchen Sink product pages and word-of-mouth broadcasts deliberately avoid stainless steel grades; some wood furniture uses artificial boards to pass off solid wood, and uses “rubber wood” to pass it off as quality; some solid wood floors have defects or are falsely advertised.
Internet celebrity live broadcast rooms have lower scores
According to reports, this household building materials live broadcast consumption survey was jointly conducted by the Shanghai Consumer Protection Commission and Shanghai Jianke Inspection Co., Ltd. By monitoring 100 live broadcast rooms on 5 platforms where consumers frequently shop online, including Taobao, Douyin, Kuaishou, Xiaohongshu, and JD.com, we selected four categories of household building materials: showerheads, sinks, wooden furniture, and solid wood floors, and conducted Relevant detection, while recording the entire live broadcast explanation, promotion, and purchase to collect fixed relevant evidence.
Based on the comparison of anchor oral broadcast screen recordings, product links, details page introductions, product packaging label information and actual testing data, 100 live broadcast rooms were scored and compared from multiple perspectives such as consumers’ right to know, right to choose and right to fair trade. The overall average score of the live broadcast room is 6.7 points (out of 10 points).
This survey compared the scores of store live broadcast rooms and Internet celebrity live broadcast rooms. The store live broadcast room scored 6.9 points and the Internet celebrity live broadcast room scored 5.5 points. The purchased samples were compared horizontally by product category. The average scores from high to low were: 7.6 points for sinks, 6.6 points for wooden furniture, 6.6 points for solid wood floors, and 6.1 points for showerheads.
Oaks Zhexin shower head is not comfortable enough
This investigation found that 5 of the 25 live broadcast rooms for shower products claimed to be water-saving. The test results showed that the 5 products were excessively pursuing water saving, resulting in the flow rate being lower than the lower limit of the standard requirements, causing the shower water to be soft and soft, affecting the comfort of the shower. ; 11 of the 25 live broadcast rooms claimed to be supercharged during the live broadcast. The test found that the spray power of 4 of the products did not meet the standard. They claimed to be supercharged but the spray force was too small, resulting in too little flushing force, which also affected the comfort of the shower.
An investigation into a lifting shower set in the live broadcast room of “Ox Zhexin Kitchen and Bathroom Building Materials Store” found that both the broadcast and the page claimed to be “supercharged”, and the measured spray force was too small, and did not even meet the mandatory national standards. , when consumers actually use it, they fail to achieve the “supercharged” experience claimed by the anchor, which is suspected of misleading consumers.
The price of showerheads determines quality to a certain extent. The survey shows that products with a price range of more than 2,000 yuan have no product defects or false advertising problems; 62% of products with a price range between 1,000 yuan and 2,000 yuan have problems; price 67% of products priced between 500 yuan and 1,000 yuan have problems; 83% of products priced below 500 yuan have problems.
The Shanghai Consumer Protection Commission pointed out that judging from product defects or false advertising corresponding to the price range, in addition to high-end products, other grades of products have related problems, including well-known brand and non-brand products.
The price range of kitchen sink products in this survey ranges from more than 50 yuan to more than 2,000 yuan, covering low, medium and high price ranges. There are product defects or false advertising in every price range. Among the 25 kitchen sinks surveyed in this survey, the purchase pages all claimed that the products were made of stainless steel, and 10 products were explicitly made of 304 stainless steel. When introducing products through word-of-mouth broadcasts, 76.9% of the word-of-mouth broadcasters mentioned that the product was made of stainless steel, and 80% of the word-of-mouth broadcasters stated that the material was 304 stainless steel; 7.7% of the word-of-mouth broadcasters truthfully informed that the product was made of ordinary steel; 15.4% of the word-of-mouth broadcasters did not Mentioned stainless steel material. There are cases where the stainless steel grade is deliberately avoided on the page and in the broadcast, which hinders consumers from safeguarding their rights when problems arise.
During the investigation of a built-in wash basin model BXX210-54 R12 in the “Yao Ling Ling Yao” live broadcast room, it was found that the product clearly stated that it complied with the QB/T 4013-2010 standard, but the actual anti-condensation coating test of the sink did not meet the standard requirements. , condensation appeared on the back of the sink, and the product was suspected of being of poor quality.
Nanxun Mingge flooring suspected of passing off as good quality
This survey found from interacting with anchors, consulting product material information, and browsing live broadcast room products on the details page that merchants emphasize high-quality materials such as “solid wood” to attract consumers to buy. However, comparing oral broadcasts, page information, product labels and test results, it was found that 9 of the 25 pieces of wooden furniture did not have the actual material and the stated material. Among them, 4 pieces of furniture were expressly stated as “solid wood” but contained artificial board materials, which was suspected of being fake; Three pieces of furniture were clearly labeled as “walnut”, “birch” and “mahogany”, but in fact they were found to contain rubber wood, which was suspected of being passed off as inferior; two pieces of furniture used non-standard wood names instead of their own wood names, giving Ordinary wood has some so-called “nice-sounding” trade names, such as using “golden rosewood” instead of “terminal wood”, which are actually made out of nothing. The vast majority of anchors mainly talk about the style, style, function and matching of furniture during oral promotion, and rarely mention the material. They only answer relevant information when customers ask. Some anchors lack professional knowledge on furniture materials and use them casually during live broadcasts, which can easily mislead consumers.
During the investigation of a bedside table product in the live broadcast room of “Elegant Wood Art Brand Furniture”, it was found that the anchor’s oral explanation and product link page details clearly stated that the wood used for the drawer panel was walnut, but the drawer panel was actually measured to contain rubber wood. The logo is different from the actual product. Consistency is not met and there is deception.
A survey of solid wood flooring found that the anchor’s oral broadcast mainly introduced information such as materials and product grades, but lacked other information such as specifications and sizes related to consumer purchase and subsequent paving use. The details page can basically list the specifications and dimensions of the product used, but there are cases where it is inconsistent with the actual purchased packaging information and actual test results. A total of 7 flooring models have such problems. Among the 25 pieces of solid wood flooring, 11 were brand products, and 3 had product defects or false publicity, accounting for 36.4%; 14 non-brand products, 8 had product defects or false publicity, accounting for 57.1%.
During the investigation of a solid wood floor with the model specification “BS028; 910mm × 120mm × 18mm” in the live broadcast room of “Nanxun Mingge Flooring Company”, it was found that the live broadcast room page information and arrival packaging clearly stated that the wood name was King Kong teak, but the actual measurement was black locust. , suspected of passing off substandard goods. In addition, the stated size of the page information is 910mm × 123mm × 18mm, and the stated size of the packaging is 910mm × 120mm × 18mm. The page information is inconsistent with the actual size information of the sample package, and there is deception; the stated thickness is 18mm, and the actual measured thickness is 16.50mm. -16.61mm, the standard requirement is 17.70mm-18.30mm, suspected of cutting corners and deceiving consumers.
