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On the list for 12 consecutive years!Sunshine Insurance was awarded China’s 500 Most Valuable Brands

On the list for 12 consecutive years!Sunshine Insurance was awarded China’s 500 Most Valuable Brands

On June 15th, the 2023 (20th) “World Brand Conference and China’s 500 Most Valuable Brand Conference” hosted by the World Brand Lab was grandly opened, and the ranking of China’s 500 Most Valuable Brands in 2023 was released at the conference list. Sunshine Insurance ranked 247th on the list with a brand value of 40.578 billion yuan, an increase of 5.006 billion yuan from last year. This is the 12th consecutive year that Sunshine Insurance has been shortlisted in this list, and its brand value has increased by nearly 10 times compared with when it first entered the list in 2012, with an average annual compound growth rate of 23%, demonstrating its strong brand strength.

World Brand Lab is one of the most authoritative and influential evaluation institutions in the industry. It was founded by Professor Robert Mundell, the winner of the Nobel Prize in Economics in 1999, and served as the first chairman. The experts and consultants of the World Brand Lab come from Harvard, Yale, MIT, Oxford, Cambridge and other top universities in the world, and their research results have become an important basis for many companies to evaluate intangible assets. The “China’s 500 Most Valuable Brands” released by it combines consumer research, competition analysis and forecasts of the company’s future revenue, and is an important indicator of brand value.

At present, the brand has become an important intangible asset that demonstrates the comprehensive strength of the enterprise, builds the comprehensive image of the enterprise in the hearts of consumers, creates a high barrier for competitors to enter, and brings huge incremental value to the main body of the enterprise. In the future, more companies will focus on cultivating the power engine.

Since its establishment, Sunshine Insurance has always adhered to the development of its main insurance business, solidly accumulated core competitiveness, and established its own reputation and brand with high-quality development, professional management, and excellent service. Sunshine Insurance attaches great importance to customers’ thinking, innovatively launched the “vertical and horizontal partner” plan, actively embraces customers with a package of products, services, channels, technology, etc., and is committed to becoming a close friend of customers. The measures make the brand concept more concrete. On December 9, 2022, Sunshine Insurance was successfully listed on the Hong Kong Stock Exchange, and its brand value further increased.

The theme of this year’s World Branding Conference is “Artificial Intelligence (AI) and Web3.0: Brand New Frontier”, focusing on how to find innovation breakthroughs, plan the next step, and develop brands under the background of globalization and dynamic economy and technology The new frontier of construction.

In the current era of artificial intelligence, Sunshine Insurance is also constantly making breakthroughs in the field of technological innovation, exploring the infinite possibilities of insurance + technology, and creating a future-oriented “technology-based insurance company”. It comprehensively improves the five core capabilities of digital customer insights, digital marketing, digital product innovation, digital risk control, and digital operations, and comprehensively promotes the company’s digital transformation; independently researches and develops artificial intelligence technology, and establishes speech recognition, natural language processing (NLP), OCR image Identify the three major intelligent service platforms, and launch sales training robots, sales online assistant robots, and customer service robots to enable business development. In 2022 alone, Sunshine won 14 external technological innovation awards and 13 newly authorized patents.

Relying on continuous consolidation of its own hard and soft power, Sunshine Insurance has handed over a brilliant report card. Sunshine Insurance will achieve a total income of 128.58 billion yuan in 2022, a year-on-year increase of 7.2%; total premium income will increase year after year to 108.74 billion yuan, a year-on-year increase of 6.9%; the embedded value will be 101.27 billion yuan, an increase of 8.0%; the value of new business in a year will be 3.02 billion Yuan, achieving positive growth rarely seen in the industry.

It can be said that Sunshine has always adhered to the word “value” behind its brand reputation, and the company’s own high-quality value data is the best example. In addition, Sunshine has also continued to contribute to society, so that the social value of the brand can be realized . For the whole year of 2022, Sunshine will provide 44.5 trillion yuan of risk protection for the real economy, 82.2 billion yuan of risk protection for the “Belt and Road” projects, more than 170 billion yuan of risk protection for small, medium and micro enterprises, and help small, medium and micro enterprises obtain financing amounting to 145 billion yuan. 100 million yuan, providing a total of nearly 60 trillion yuan of green insurance protection, and the balance of sustainable investment is 42.72 billion yuan.

On May 19 this year, Sunshine Insurance proposed to create a new Sunshine strategy of “technology, value, and caring”, expressing that it will use continuous vitality and unswerving original aspirations to create a higher-value Sunshine brand.

In the future, with the continuous improvement of the development quality of more enterprises and the continuous expansion of the influence of corporate brands, the value of my country’s local brands will be seen and recognized by more people; the value of corporate brands will also boost my country’s economic development into the “fast lane”. Realize the performance breakthrough of brand power.

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