Contribute to the creation of an ecological circle of “people? cars? life” Guotai Liquor and Emperor Boer Tea entered Sinopec Easy Joy Convenience Store

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On February 8, Sinopec Tianjin Petroleum Branch and Tasly Health Industry Investment Group held a strategic cooperation signing ceremony in Tianjin. Tasly authorized Sinopec Tianjin Petroleum Branch to distribute its Guotai Liquor and Emperor Boer Tea in Sinopec’s Easy Joy channel. Taking more than 400 Easy Joy convenience stores in Tianjin as a model market, it will gradually expand to 37,000 Easy Joy stores across the country. Convenience stores promote the above products.

“This cooperation is based on the high degree of agreement between the two parties in terms of strategic planning, brand height, and development vision. By leveraging their respective industry advantages, they will share resources and build brands in product channels and other aspects, and provide consumers with multi-level and comprehensive products. location and high-standard service.” Tong Dejian, Chairman and Secretary of the Party Committee of Sinopec Tianjin Petroleum Company, said that Tianjin Petroleum recommends Emperor Bo’er Tea and Guotai Wine as Tianjin’s characteristic products to other provincial and municipal companies within the Sinopec system. Car owners and consumers provide products with high quality and high price.

It is reported that Sinopec is one of the world’s top 500 companies. Tianjin Petroleum, as a sales company directly under Sinopec in Tianjin, occupies more than 50% of the refined oil market supply share in the Tianjin area. It has more than 450 gas stations and opened more than 400 e-commerce Jie Convenience Store is the largest refined oil business enterprise in Tianjin. At the same time, there are also layouts in emerging business formats such as convenience stores, auto services, advertising, insurance, automotive environmental protection products, and life services, and are committed to creating a high-value “people, cars, and life” ecosystem.

Wu Fengfeng, general manager of Tasly Health Industry Investment Group, said that as the core products in Tasly’s health industry system, Guotai Liquor and Emperor Bo’er Tea are the key areas for Tasly to implement model innovation and marketing innovation. The strong alliance between Tianjin Petroleum and Tasly, relying on Sinopec’s sound logistics system, e-commerce platform and strong marketing team, as well as excellent management and promotion models, through equity cooperation and resource Bo’er Tea Zhen and other big health products are used as carriers to jointly expand and strengthen the health industry.

It is understood that relying on the scientific and technological advantages of the modern Chinese medicine industry, Tasly has created a series of large health products such as Guotai Wine, Emperor Boer Tea, C Cell Vitality Small Molecule Mineral Water and Health Functional Food. Guizhou Guotai Liquor Group is the second largest brewing enterprise in Maotai Town awarded by the government after more than 20 years of development by Tasly. At present, it has four production bases, Guotai Wine Industry, Guotai Winery, Guotai Huaijiu, and Guotai Maoyuan, with a storage capacity of more than 50,000 tons of base wine. The production base of Emperor Boer Tea Zhen is located in Pu’er City, Yunnan Province. It is a tea drink created by Tasly based on the pharmaceutical concept and integrating traditional tea drinks with modern technology. It uses Yunnan large-leaf Pu’er tea as raw material, and uses patented technologies such as leaf group formula and tank group counterflow to extract the essence of Pu’er tea, which is loved by modern urban people.

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