Cleaning ratio virtual standard parameter?KEPCO and SAKURA on quality inspection black list
[ad_1]
Recently, relevant media compiled the washing machine product sampling data released by the State Administration for Market Regulation and provincial and municipal market supervision bureaus from 2021 to 2023 and found that among the washing machine substandard items, some manufacturers made false claims in order to attract and mislead consumers to purchase. Mark the cleaning ratio. As an important indicator to measure the cleaning performance of clothes, the wash ratio is the most intuitive and simple reference data for consumers when purchasing products. Today, when washing machine technology is very mature, what is the competition in the industry around the wash ratio? In addition to In addition to basic washing needs, what new trends in washing machine consumption are consumers paying attention to?
The cleaning ratios that do not meet the standard are concentrated among small and medium-sized manufacturers, while mainstream brands have reached a relatively high level.
In January 2024, “Consumer Reports” compiled the sampling inspection data of washing machine products released by the State Administration for Market Regulation and provincial and municipal market supervision administrations in the three years from 2021 to 2023. The results showed that the regulatory authorities conducted random inspections in the past three years. There were 464 batches of washing machine products, of which 112 batches did not meet the standards. The non-standard items were also concentrated, mainly energy efficiency levels (power consumption per unit efficiency, water consumption per unit efficiency, washing ratio), protection against contact with live parts, structure, Fever, etc. Among them, the energy efficiency level (power consumption per unit efficiency, water consumption per unit efficiency, washing ratio) was the most serious, with 54 batches failing to meet standards, accounting for 27.8%. The reason why the cleaning ratio does not meet the standard is mainly because manufacturers falsely mark the cleaning ratio in order to attract and mislead consumers to purchase.
The so-called cleaning ratio refers to the ability of the washing equipment to effectively remove stains during the cleaning process. The higher the cleaning ratio value, the stronger the cleaning ability. The current national standard for washing ratios of washing machines is “Household and Similar Electric Washing Machines” (GB/T 4288-2018), which stipulates that the biological washing ratio of micro washing machines should be ≥0.65, and the washing ratio of other types of washing machines should be ≥0.7. A washing machine with a washing ratio of 0.91 is a first-class energy efficiency washing machine. Referring to the current market, the cleaning ratio range of common pulsator washing machines is concentrated in 0.8-0.9, while the cleaning ratio range of drum washing machines is concentrated in 1.03-1.1.
The problem of false labeling of wash ratios mentioned above is mainly concentrated in some small and medium-sized manufacturers, such as the Korean Electric Group Ningbo Washing Machine Co., Ltd. and Zhejiang Xiabao Electric Co., Ltd. named “SAKURA Sakura” mentioned in “Consumer Report” and other enterprise-related products.
Zhang Wenjing, an analyst at Toubao Research Institute, said, “As for the drum washing machines currently on the market, products with a cleaning ratio of less than 1.03 have gradually been ‘eliminated’ by consumers. Therefore, major companies in the industry are improving the cleaning performance of washing machine products. Bishang has also actively increased investment in technology and capital, and some companies have begun to deploy high-cleaning ratio products to increase their competitive advantages.”
Taking the products currently on the market as an example, Haier’s “Essence Wash” washing machine can achieve the washing effect of a traditional washing machine in 62 minutes in 39 minutes, with a washing ratio of 1.1. The Little Swan Water Cube series V87 drum washing machine can easily wash clothes without heating, with a washing ratio of 1.08. Midea’s Yuanqi washing and drying set has dynamic running water circulation throughout the washing process, which can fully dissolve the detergent and expand the contact area with clothes, achieving a high washing ratio of 1.1. Whirlpool’s latest W7 Master series washing machine has a wash ratio of 1.10. TCL’s Twin Cabin T10 washing machine targets common oil stains, sweat stains and other stubborn stains in life. By accurately matching the water temperature, washing time and washing intensity, the wash ratio is increased to 1.1. In addition, the cleaning ratio of washing machine products such as Panasonic and Skyworth has also reached a high level.
The person in charge of Whirlpool’s products started from Whirlpool’s current products and analyzed the research and development of related technologies to improve the cleaning effect. The person in charge said, “Whirlpool currently improves the cleaning effect mainly from two aspects: first, improving the utilization rate of detergent. In existing washing machines, the detergent goes directly into the bottom of the outer barrel when water enters. Part of the detergent is washed to the drainage pump, and the detergent cannot be stirred out by the action of the motor, resulting in a waste of part of the detergent; Whirlpool drum washing machine There is a backstop piece installed at the drain outlet. Its main function is to use water first to float the backstop piece, and then rinse the laundry detergent or washing powder so that the laundry detergent or washing powder will not sink into the drain pipe, so it is also called The energy-saving valve can effectively prevent the loss of detergent after being flushed into the drain pipe, thereby improving washing efficiency; secondly, Whirlpool continues to optimize the rational movement of the motor so that the load can have a better beating effect. The most representative one is the W7·Master series The Magic7 water flow of washing machines and Emperor series washing machines accurately controls the water flow pattern through the DD motor, improving washing efficiency in multiple dimensions.”
Set, mini and ultra-thin washing machines performed well, and the market diversified structure was significantly upgraded.
Currently, mainstream brand products no longer require users to “worry” when it comes to cleaning ratio parameters. However, after entering the era of exquisite washing and drying, in addition to “cleaning”, users also have more diversified needs.
Zhang Wenjing believes that “with the further upgrading of consumer demands, consumers’ needs for clothing care are gradually shifting from simple cleaning of stains and deodorization to more sophisticated, healthy, convenient and environmentally friendly washing and drying care needs.”
Aowei Cloud data shows that in the first seven weeks of 2024, the retail sales of online washing and drying suits will reach 830 million yuan, a significant year-on-year increase of 116.6%, and the retail volume will reach 101,000 units, a significant year-on-year increase of 134.6%. In the online washing machine market in 2023, the retail sales of products 3Kg and below will account for 5.9%, a year-on-year increase of 1.0%. In the online drum washing machine market in 2023, the retail sales of ultra-thin products will account for 40.9%, a year-on-year increase of 7.3%.
Che Yuhang, senior research manager of the major appliances division of AVC, said, “Consumption trends in the washing machine industry can be roughly divided into three aspects. First, there is an obvious trend of sets replacing single products. The market has shifted from selling more expensive units to more Selling one unit has changed; secondly, the trend of health is obvious, and the cost-effectiveness of mini washing machines has become the primary solution for health; third, under the influence of built-in refrigerators, ultra-thin washing machines have returned to the market focus.”
In the already very mature washing machine market, companies want to seek more stable growth and carry out targeted product research and development in order to continuously improve product competitiveness. The person in charge of Whirlpool products believes that “the professionalism and particularity of washing machines continue to increase.” Although the old and new are constantly being introduced, health and intelligence are still the main trends. Whirlpool is still working hard in the direction of health and intelligence, making the automation of washing machines more intelligent, better increasing the user experience, and providing users with a healthy and comfortable life to the greatest extent. living environment.”
As a necessity of life, the washing and care industry is an important product that improves the quality of life of users. As long as the needs of users are grasped, there is not only room for growth in the market, but also many functional premium points. Around the current market changes, companies should form a joint force to continuously Promote industry upgrading through product structure improvement.
[ad_2]
Source link
