China Life Insurance: Financial Empowerment “Ten Million Project” Draws a Picture Scroll of “Harmony and Wealth Together”
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Misty rain enters the south of the Yangtze River, and the mountains and rivers are dyed like ink. In the midsummer season, walking on the land of Zhejiang, one after another of charming and beautiful rural scenery forms a piece, just like a poem and a painting in the south of the Yangtze River. In 2003, the Zhejiang Provincial Party Committee made a major decision to implement the “Thousand Village Demonstration and Ten Thousand Village Renovation” project, which opened the prelude to the construction of beautiful countryside. Since then, the countryside has been no longer defined by tradition, and has achieved a beautiful turn from “dirty, chaotic, and poor” to “strong, rich, and beautiful”, creating a sample of Chinese-style modernized countryside.
Over the past 20 years since the “Ten Thousand Project” was implemented, the fate of one village after another has been rewritten on the land of Jiangsu and Zhejiang.“Financial Flow”Moisten the fertile soil of agriculture, rural areas and farmers,Trigger the beautiful butterfly change of thousands of rivers and mountains. As the main force and vanguard of the insurance industry in Zhejiang, Zhejiang Branch of China Life Insurance Co., Ltd. (hereinafter referred to as “China Life Insurance Company”) continues to innovate insurance services and fully supports the advancement of the “Ten Million Project”.On the misty rain painting screen in the south of the Yangtze River,A picture scroll of “thousands of villages looking to the future, tens of thousands of villages striving for common prosperity, promoting integration of urban and rural areas, and creating harmony and beauty in the whole region” is slowly unfolding.
Do a good job in industrial assistance
Driving Rural Revitalization to “Speed Up”
The midsummer sun shines on the “demonstration field” in Fangxi Township, Jinyun County, Lishui City. Looking at the green corn seedlings in the field, Shen Genmu, a local farmer, said happily: “Now we will have a bumper harvest when the corn matures.”
From struggling to find a market to now that the corn is no longer worrying about selling, Shen Genmu’s confidence comes from the Qiangcun Company in Fangxi Township. In order to increase the collective income of the village and drive farmers to increase their income and become rich, China Life Insurance Zhejiang Branch and Jiedudian Village jointly established Jinyun County Fangxi Qiang Village Collective Economic Development Co., Ltd. to explore the establishment of a “party branch + strong village company + farmers” model, Established the “Fangxi Shanbao” brand. By the end of 2022, the accumulated sales amounted to more than 5.2 million yuan, and realized a profit of more than 670,000 yuan, driving 107 farmers to increase their income.
The transformation of Fangxi Township is just a microcosm of financial empowerment for rural revitalization. Zhejiang Branch of China Life Insurance Co., Ltd. innovatively launched the “Package Plan for Rural Revitalization’s Fixed-point Pairing Assistance Program”, which clarified 5 major sections and 24 items of “Party Construction Assistance, Cultural Assistance, Industrial Assistance, Health Assistance, and Tourism Assistance” A package of assistance measures, and actively carry out a series of assistance activities such as party solidarity, joint construction, sending training to the countryside, personalized health services, etc., to comprehensively support rural revitalization.
In Lishui, the Lishui City Branch of China Life Insurance Co.?Xiangsha?village. From 2019 to 2020, Lishui Branch of China Life Insurance donated industry assistance funds to the assistance villages to help moss planting of new green industries. On the basis of moss planting, the local municipal government has further developed the characteristic products and edible and medicinal value of moss, and projects such as moss painting and moss greening have been continuously promoted. Moss decorations can be seen at the entrance of the Lishui Municipal Government, the intersection of Jingning Expressway and the Jinzhong Bridge. In addition, Jingning County Branch of China Life Insurance donated money to Gangchuling Village, Yingchuan Township to support the construction of the Torreya base nurturing project, and Qingyuan County Branch of China Life Insurance donated special funds to Waitong Village, Yushang Township to help the village’s sweet oranges Pomelo project development.
In Huzhou, the Anji County Branch of China Life Insurance launched the innovative “Anji Tea Picker Accidental Injury Insurance” for Anji County’s characteristic “tea season”. Insurance for tea-picking workers has been provided to enhance risk resilience for tea farmers and help the economic recovery after the epidemic. This is also one of the only 40 typical cases in Zhejiang Province that have been selected by the General Office of the Ministry of Agriculture and Rural Affairs for the national agricultural production “three products and one standard” in 2022.
(China Life Insurance Huzhou Branch provides accidental injury insurance for tea picking workers in Anji)
In Quzhou, China Life Insurance Quzhou Branch took the lead in launching the “Beautiful Rural Construction” accident comprehensive insurance project. In 2022, 48 towns in the city will participate in the government-organized beautiful rural construction within the designated range (beautiful rural construction includes three reforms and one Demolition, demolition and rectification of one household with multiple houses, house improvement and village-level engineering projects: village road reconstruction, farmland water conservancy, land improvement, agricultural development project management and maintenance of beautiful countryside construction, forest fire prevention and other related projects) staff and construction personnel, provide A series of comprehensive accidental injury insurance guarantees to promote the construction of beautiful countryside, participate in social management, and maintain social stability.
Promote rural governance
Polish the “background” of rural revitalization
“Old man, don’t put these straws on the side of the road.” “Uncle, don’t forget to sort the garbage in your house.” In the past few days, Fandong Village, Ganyao Town, Jiashan County, Jiaxing City is continuing to carry out environmental improvement, led by village cadres Under the jurisdiction, the grid staff and volunteers in the jurisdiction carry out garbage classification publicity and cleaning of dead corners, so as to deeply “beautify” the village environment.
Rural governance is the cornerstone of national governance and the foundation of rural revitalization. In recent years, from the central government to the local government, a series of measures have been introduced to improve the modernization of rural governance capabilities. With the continuous improvement of the rural living environment and the continuous advancement of the goal of building a livable, business-friendly and beautiful village, rural governance needs to be developed in depth, which puts forward higher requirements for financial institutions. Since 2022, China Life Insurance Jiashan County Branch has actively cooperated with the government’s “beautiful countryside construction” related themes, and launched projects such as “beautiful countryside”, “rural revitalization” and “social governance services”.
In addition, in order to avoid and reduce the losses caused by major emergencies in public security management, Jiashan County Branch of China Life Insurance launched the “People’s Livelihood Protection” insurance project, which takes the village household registration population as the underwriting object, and guarantees natural disasters, brave acts, Personal casualties and losses of the people caused by fire accidents, imperfect municipal facilities, major vicious incidents, and mentally ill injuries.
Focus on personal health
Improve the “people’s livelihood temperature” of rural revitalization
“The world is so big, Li and Yuan are the first”.Over the past few years, my country’s poverty alleviation efforts have been unprecedented, the scale is wide, and the impact is deep. It has written a new chapter in the history of human anti-poverty.butIn the Zhejiang countryside under the common wealth, many low-income farmers are still facing the risk of returning to poverty unexpectedly due to illness. Health is the foundation of a happy life. Therefore, the health protection of low-income farmers has become the focus of China Life Insurance Zhejiang Branch.
Ms. Lu, a low-income farmer living in Lishui, is also a member of the family planning family. In 2021, she was hospitalized for cervical cancer and paid a total of 132,700 yuan in medical expenses. Medical expenses, and also provide financial support for the family burden during the recovery period.
According to statistics, in order to achieve the maximum benefit of low-income farmers, China Life Insurance Zhejiang Branch takes “wide coverage, high treatment, and easy operation” as the starting point and goal, completely cancels the deductible line setting, and supplements serious illness and accidental injury insurance Protection, through the “combination boxing” of inclusive insurance, to establish a multi-level insurance protection system for low-income farmers. In the past two years, Zhejiang Branch of China Life Insurance has accepted a total of 845,000 low-income farmers’ overall health insurance projects across the province, with a total claim amount of more than 100 million yuan, effectively reducing the medical burden of low-income farmers.
Adhering to the original intention of “insurance for the people”, China Life Insurance Zhejiang Branch further improved and implemented the working mechanism of the Party Central Committee’s decision-making and deployment. Provincial and municipal companies have established leading groups and working groups to study and refine communication learning, progress evaluation, The “Ten Working Mechanisms” such as inspection and supervision and model creation, launched 23 measures to serve and stabilize the economic market, fully demonstrating the temperature, strength and breadth of financial services.
(The picture shows the staff of China Life Insurance Changshan Branch in Quzhou, Zhejiang, coming to provide insurance claim settlement services for villagers)
In 2022, China Life Insurance Zhejiang Branch will serve a total of more than 36.8 million customers, and the annual claim amount will exceed nearly 7.9 billion yuan. Among them, agriculture-related short-term insurance, rural revitalization insurance, inclusive personal insurance, etc., provided insurance guarantees for rural farmers of nearly 1.6 trillion yuan, and the rural revitalization business coverage of county branches in the province exceeded 92%. Focus on supporting supplementary medical insurance for low-income rural households in “26+3 counties (districts)”. In 2022, the cumulative compensation for “26+3 counties” will be 27.56 million yuan, and more than 200,000 claims will be settled.
With the help of “financial running water”, Zhejiang is making steady progress on the road to common prosperity, with courage and perseverance. The country is picturesque, the present is better than the past, and a blueprint is drawn to the end. From 2003 to 2023, the “Ten Thousand Project” has triggered beautiful changes in thousands of rivers and mountains, and the insurance force has never been absent. The rural appearance of the prosperity of the industry and the prosperity of the people, the smooth administration and the harmony of the people, deduces the future of the practice of Chinese-style modernization in Zhejiang.
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