Vientiane renews to welcome Guimao
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There is an old saying: Taiping has auspicious signs, and Vientiane will renew and settle down.
The “Xiang”, who is considerate, honest and loyal, has always been regarded as a “Xiang” in traditional Chinese culture because of its homonym with the word “Xiang” on the one hand, and on the other hand because of its infinite strength but gentle temperament and ability to travel long distances. It is a symbol of auspiciousness and strength. ,
For this reason, elephants, unicorns, lions, dragons, etc. are also called auspicious beasts, and are often used to decorate large buildings or make them into ornaments. Unlike other auspicious beasts, elephants do not show ferocity and avoid evil spirits. They are cultural beasts among auspicious beasts and are widely loved by the public.
Coincidentally, in the past year of Renyin, a “little white elephant” who never forgets his original intention has been well received and favored by all walks of life.
There will be times when the wind and the waves cleave
Since its establishment in 1997, Baixiang has successively launched more than 100 noodle products such as big bone noodles, delicious soup, spicy jiao, Wannian buckwheat, and slow-dried dried noodles. While providing more choices for people’s dining tables, relying on “Opening a new era of bone broth instant noodles”, “the first to propose farewell to the powder sauce package, only use the broth package”, “the industry’s first 100% bitter buckwheat noodles”, etc. Refresh the industry standard again and again, and stick to it for decades, which also promotes Baixiang products have become “frequent customers” in consumers’ shopping carts.
Offline, Baixiang products have successfully entered first-tier cities from third- and fourth-tier cities, and can be seen everywhere in large supermarkets, small street stores, and even convenience cabinets in office buildings. Online, Baixiang Food has also accelerated its deployment, such as the official self-operated business of channels such as Tmall and JD.com, and the content e-commerce business of channels such as Douyin and Kuaishou, so as to reach consumers in multiple forms, angles and levels. .
During the period of 618 in 2022, the delicious Baixiang soup will continue to sell well on the two major platforms of JD.com and Tmall, and has repeatedly topped the JD.com convenience food best-selling list and Tmall instant noodle best-selling list.
During the pre-sale period of JD.com 618, Baixiang Tang’s delicious signature pork bone noodles topped the list with sales of more than 30,000 pieces, nearly three times the second place on the super convenience food list, and the cumulative number of purchases was more than twice that of the latter. .
As of June 20, in the Tmall[convenient instant food/frozen food]category list, Baixiang ranked fourth in the overall list with a sales volume of 38.55 million, ranking first in the instant noodle sub-category, and continued to It reached the top of Tmall’s instant noodle sales list, additional purchase list and praise list, with a comprehensive sales index of 9.9, about 40,000 additional purchases, and a 30-day praise rate of 99.9%.
At the same time, Baixiang also “appeared” in the live broadcast room of Dongfang Selection, which is known for its strict product selection. In just two days from June 18 to 19, the cumulative sales of the two series of products, Baixiangtang Haoyou and Dalajiao, exceeded one million.
During Double 11 in 2022, relying on consumers’ recognition of quality and trust in the brand, Baixiang Food’s products will continue to be on the best-selling list.
Among them, Baixiang Soup Delicious Instant Noodles was selected into the “Douyin Brand Instant Noodle Hot List”, Baixiang Yao Xiaoguan Bubble Rice was selected in the “Douyin Self-heating Rice Hot List”, and Spicy Jiao Nanchang Mixed Noodles was selected in the “Douyin Mixed Noodles” “Word of Mouth List”, Da Lai Jiao Hot and Sour Noodles were selected into the “Barrel Instant Noodles Popular List”, and Baixiang Zero Fat Buckwheat Noodles was selected into the “Tmall Low-Fat Raw Noodles List”.
During the Double 11 period alone, the Douyin flagship store of Baixiang Food achieved sales of nearly 10 million yuan, and the “transcript” of omni-channel sales exceeded 60 million yuan.
In addition, out of affirmation of the quality of Baixiang: Xiao Yang, who has 110 million fans on Douyin and who claims to “only look at the product, not the person; only looks at the product, not the money”, successively made Baixiang Soup Drinking and spicy turkey noodles were brought into his live broadcast room; in the live broadcast room of making friends, products such as Baixiang soup, sour bean noodles and other products were also recommended to him because they were “favored” by Luo Yonghao friends.
Thousands of blows are still strong
These historic achievements are inseparable from the support and love of consumers; and the wide recognition of consumers is due to the strict control of Baixiang in product quality, food safety, quality inspection system and other aspects.
In order to ensure product quality, Baixiang has been sticking to the matter of “making soup” for more than 20 years. By the side of every wanderer who is struggling outside; facing a large number of people who love spicy food, Baixiang uses the Da La Jiao series of products as the medium to quickly narrow the distance with the diners through the research and development of regional flavors and Internet celebrity flavors. The frying process helps everyone eat healthier.
For the food safety issue that consumers are particularly concerned about, Baixiang has also made great efforts: firstly, selected raw materials, flour from the world’s high-quality wheat gold production area at 38° north latitude, combined with Arowana rapeseed oil, Lee Kum Kee soy sauce, Jiajia soy sauce, Juancheng brand Pixian Doubanjiang and many other well-known big brand products, “Baixiang can use what is really used at home”; secondly, build a food safety evaluation system with Baixiang characteristics, after passing ISO9000, ISO22000, HACCP, BRC On the basis of certification, it also cooperates with the international management giant SGS to promote system integration and upgrading, and realize the deep integration of three bodies in one; finally, it establishes a food safety traceability system throughout the whole process, and establishes “account files” for each batch of products: namely Record and save the data of each supplier and production link, so that the products can be traced back to the specific process, team and responsible person, and truly achieve “traceable source, traceable whereabouts, and accountability”.
Under the escort of multiple quality inspection systems, Baixiang Foods will give back to consumers’ attention and trust with its consistent good quality.
After 25 years of development and precipitation, at present, Baixiang is not only an enterprise that produces and sells high-quality noodle products, but also a comprehensive food group with the purpose of improving people’s better life. That is to say, while “doing a good job” – consolidating the main business, we will continue to build a diversified product system, and vigorously promote the upgrade and iteration of classic products and the R&D and production of innovative products. Today, Baixiang products cover more than ten categories such as instant noodles, dried noodles, flour, seasonings, snack foods, quick-frozen foods, pastries and beverages, protecting the three meals a day of different consumer groups in an all-round way.
In the future, based on the continuous improvement of “soup culture” and “spicy assets”, Baixiang will always adhere to the correct and difficult path, actively promote the Baixiang’s products are sent to thousands of households in the “440,000 spirits”, not only to engrave “Xiang culture” into the brand gene, but also to make “Xiang culture” into practice, to understand user demands in a timely manner, to continuously improve manufacturing processes, Build a solid line of food safety defense, provide users with high-quality products and services, thereby enhancing the core competitiveness of national brands, and living up to every expectation and pursuit and love for a better life.
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