To welcome the Expo and promote consumption, China Duty Free Group has prepared a “cultural and tourism feast” to welcome tourists
From April 13th to 18th, the 4th China International Consumer Goods Expo (hereinafter referred to as the “Consumer Expo”) was held in Hainan Province. As the first major international exhibition held in China in 2024 and an important part of the Ministry of Commerce’s “Consumption Promotion Year” activities, this year’s Consumer Expo has the theme of “Sharing Open Opportunities and Creating a Better Life Together”. A total of 71 countries More than 4,000 brands from and around the world participated in the exhibition, focusing on global “new, exotic and special” consumer products, bringing together high-quality products and services at home and abroad. It aims to show more new consumption scenarios, promote the cultivation and expansion of new consumption, and promote the upgrading of consumption.
China Tourism Group and its subsidiary China Duty Free Group participated in the Consumer Expo in depth for the fourth time, and set up a China Duty Free New Consumption Scenario Exhibition Area at the CDF Haikou International Duty Free City to further exert industry leadership, innovate consumption scenarios, and help release consumption potential. At the same time, China Duty Free Group’s stores in Hainan are also actively carrying out promotional activities, leveraging the spillover effect of the exhibition to help expand and upgrade the travel retail market.
Light up new consumption scenarios and lead the new consumption boom of “consumer gambling + tax exemption”
As one of the three major sub-exhibitions of the Consumer Expo, cdf Haikou International Duty Free City has set up a China Duty Free New Consumption Scenario Exhibition Area on site. With the theme of “Enjoy New Consumption, Yugou Duty Free City”, it is open to all people and will fashionably release event scenes. Integrating with consumption scenes, planning and launching key activities such as fashion week, “Good Shows” brings rich and diverse entertainment experiences to tourists.
Among them, cdf Haikou International Duty Free City is the main show venue of this Consumer Expo Fashion Week. During the Consumer Expo, 6-8 shows will be held at the L4 main show venue of cdf Haikou International Duty Free City and the L1 Skyline Secret Forest Show. Customized fashion events during Fashion Week invite domestic and foreign designer brands including GRACE CHEN to participate. At the same time, fashion art pop-up and high-end tasting salon activities are launched to create a youth trend culture unique to Hainan.
“Consumer benefits” are also the “highlight” of cdf Haikou International Duty Free City. cdf Haikou International Duty Free City provides all guests with certificates/tickets of the Consumer Expo with exclusive store entry privileges and the “Consumer Expo Duty Free Special” activity. Exclusive activities are launched for skin care, cosmetics, wine, and fashion boutiques, limited-time flash sales, multiple points, generous gifts…many benefits are layered on top of each other. At the same time, during the Consumer Expo, the Tianji Secret Forest on the first floor of the cdf Haikou International Duty Free City will open a new consumption scenario large-screen interactive game activity at random times from 11:00 to 17:00 every day. Customers can scan the code to participate in the interaction, and the prizes include electronic products and scented gifts. , hotel room vouchers, store consumption vouchers, etc.
In addition, cdf Haikou International Duty Free City also provides a free shuttle bus from Hainan International Convention and Exhibition Center to cdf Haikou International Duty Free City; from April 12 to 21, free 80 yuan no-threshold dining coupons will be issued to guests with relevant certificates of the Consumer Expo. It can be collected, allowing guests to enjoy affordable and convenient services. For citizen tourists and fashion week enthusiasts, cdf Haikou International Duty Free City has also launched Douyin group buying coupons and fashion week exclusive activities to bring consumers a more immersive and personalized consumption experience.
During the Consumer Expo, the cdf Haikou International Duty Free City store also launched activities such as Li Chao style to enjoy the music of the Chinese Chao Dynasty, Shenzhou Jade Culture Exhibition, etc., through creating immersive activities such as songs, dances, interactions, parades, and flash mobs with Li characteristics. Interactive performances and art exhibitions focusing on Chinese jade culture allow participants to enjoy the charm of combining local culture and trends. With the help of themed activities such as China Duty Free Global Enjoyment Season, China Duty Free Shopping sub-exhibition area creates a never-ending “Consumer Expo” and promotes the transformation of “booths” into “stores” through a pleasant shopping experience and a combination of online and offline methods. , “exhibits” become “commodities”. With the Consumer Expo as the fulcrum, cdf Haikou International Duty Free City enables duty-free and cultural tourism to achieve “1+1>2”, leading a new consumption boom of “Consumer Expo + Duty Free”.
Multiple parties support the Consumer Expo event to create a colorful consumer journey
To welcome the 4th Consumer Expo, cdf Haikou Sun and Moon Plaza Duty Free Store is also actively planning a marketing campaign with the theme of “Flowers and Freedom in Duty Free”, and going on a “consumption date” with tourists from all over the world. During the event, Consumer Expo attendees can enjoy the rights by going to the store with relevant certificates.
At the same time, cdf Haikou Riyue Plaza Duty Free Shop also launches various preferential activities with rich categories such as gold, fragrance, imported wine and so on to accompany the shopping trip. Consumers can also enjoy instant discounts when the bank balance is reached, and extra benefits with UnionPay Quick Pass. 1x free points, government consumption coupons and other payment discounts. At the same time, a number of random dance competitions will be held to enrich the Consumer Expo shopping trip, promote the integrated development of “duty-free + cultural tourism”, create a “new style leisure shopping gathering place”, and add new vitality to the Consumer Expo.
The atmosphere in cdf Sanya International Duty Free City, welcoming trade fairs and promoting consumption is equally strong. From April 11th to 20th, Consumer Expo participants can receive RMB 413 discount coupons for a single actual payment of RMB 4,130 at the designated location of cdf Sanya International Duty Free City with their real-name guest ID and work ID. At the same time as the Consumer Expo, the 4th China Duty Free Watch Festival held by CDF Sanya International Duty Free City is also going on. From now until April 18, watches with a price of less than 100,000 can enjoy 3 times the points, which can be combined with other activities in the store. .
Not only that, as the last stop for many tourists to go shopping on outlying islands, cdf Haikou Meilan Airport Duty Free Shop also provides thoughtful benefits to passengers on outlying islands. Not only guests participating in the Consumer Expo can go to the duty free shop service center with relevant documents. Receive exclusive consumption coupons in six denominations with a total value of more than 5,000 yuan in Taiwan. From April 11th to 19th, all passengers can go to the China Duty Free Membership Mini Program to receive exclusive consumption coupons for the Expo and enjoy exclusive discounts before leaving the island.
As a travel retailer with deep roots in Hainan, China Duty Free Group and its stores in Hainan have used a series of “Consumer Expo+” activities to innovate publicity and marketing methods, show more new consumption scenarios, promote the cultivation and expansion of new consumption, promote consumption upgrading, and drive The popularity of consumption across the island helps create an image of Hainan that is “international, nationally popular, and island style”. On the occasion of the sixth anniversary of the construction of the Hainan Free Trade Port, China Duty Free Group will implement the concept of “integrity management and quality service” with the support of its parent company China Tourism Group, continue to help Hainan’s tourism retail market improve and upgrade, and help Hainan embrace the world Strength, deepen the construction of an international tourism consumption center.
