The leader in the smart massage space era: The evolution of the Lemo Bar brand is revealed
“Facing the changing market environment, we must always maintain an open mind, face the changes head-on, respond rationally, build our own certainty, and build the core capabilities of corporate development.” Recently, Lemo Bar CEO Xie Zhonghui proposed: Lemo Bar CEO in 2024 The new positioning of “intelligent massage space” realizes a new upgrade from professional massage to intelligent massage space.
Brand strategy upgrade to become a leader in smart massage space
Fujian Lemo IoT Technology Co., Ltd. was established in Fujian Province in 2014, combining information system integration and Internet technology with traditional massage chairs. In 2016, it launched the “Lemoba” brand shared massage chair product. It has independent R&D and user U&A research teams and is one of the pioneers in China’s shared massage chair industry.
In recent years, in the face of fierce competition in the industry, when market enthusiasm has subsided and capital has withdrawn, many brands have fallen into trouble. However, Lemo Bar relies on its strong corporate core capabilities and grasp of consumer needs to stick to its original aspirations, constantly explore the broader market space of the massage industry, break the inherent rules of the traditional massage market, and focus on improving the comfort and functionality of products to meet the needs of consumers. Consumers’ demand for personalized and diversified products is due to this persistence and perseverance. So far, the number of mini program users has exceeded 101 million, making it a leader in the massage chair market.
With the improvement of people’s living standards and the enhancement of health awareness, simple smart massage can no longer meet users’ needs for all-round health management. Lemo Bar has a deep understanding of market demand and provides users with more relaxing, convenient and professional massages. Service and experience. As one of the pioneers in the industry, Lemo Bar proposes to create a smart massage space at this time, and dares to be a pioneer in market segments. It will undoubtedly promote the upgrading of the smart massage market and even the health industry, and use more forward-looking corporate strategies to subvert the industry. The inherent model will create huge opportunities for Lemoba to create a blue ocean market in the next decade.
Intelligent technology upgrade to create comfortable space
Through a survey of 100,000+ users and in-depth communication with partners, Lemo Bar found that what consumers need is not just massage services, but a place where they can relax their body and mind. In this regard, in response to the pain points of poor privacy and insufficient functions on the user experience side, a smart massage space has been launched to provide privacy protection and fully functional massage facilities to create a more comfortable and professional experience space for users.
It is understood that Lemo Bar is the first in the industry to create an intelligent massage space that integrates four major intelligent systems: user behavior recording and identification system, massage program intelligent optimization system, intelligent matching and recommendation system, and user-defined massage system.Lemo Bar has also developed a new generation of smart massage technology, driven by digital smart cloud and AI somatosensory technology capabilities, and actively introduces cutting-edge technologies such as artificial intelligence and the Internet of Things to meet the needs of different user tags and different scene tags."Thousands of people and thousands of faces"Intelligent massage needs.
Upgrade user services to become a creator of healthy life
At the same time, the upgrade of intelligent technology is inseparable from a strategic layout driven by data as the core. Lemo Bar joins hands with Huawei Cloud and Tencent Cloud to jointly launch a smart massage plan and reach a strategic agreement to achieve accurate crowd matching services. This major progress will undoubtedly set a new benchmark for the massage service industry and lead the industry to develop in a more intelligent and personalized direction. At present, Lemo Bar has more than 30,000 outlets in 430 cities across the country. Lemo Bar’s smart massage chairs located in various commercial scenes will bring a better massage experience to the majority of users.
2024 will be a new starting point for Lemo Bar. Lemo Bar smart space will redefine the shared massage industry and create a new era. Whether it is the transformation from leisure to health, the upgrade from massage chairs to space, or the strategic upgrade of advertising and marketing. The continuous innovation and development of Lemo Bar will lead the smart massage space to become a new trend in the development of the massage industry in the future, bringing better massage services and experiences to consumers.
