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Tianjin Branch launched the “3.15 Financial Publicity Week Offline Public Welfare Publicity Series Activities”

Tianjin Branch launched the “3.15 Financial Publicity Week Offline Public Welfare Publicity Series Activities”


In order to effectively protect the rights and interests of consumers and maintain the company’s brand image, Sunshine Life Insurance Tianjin Branch has held the “3.15 Consumer Rights and Interests Protection Publicity Week Kickoff Meeting” since March 8 to emphasize that during the publicity week, all departments cooperate with each other, Plan and carry out the “2023 March 15 Financial Publicity Week Offline Public Welfare Publicity Series Activities” to demonstrate the company’s good corporate image.

Series of activities 1: Financial education activities for the elderly

On March 13, in order to care for the lives of the elderly and pass on financial warmth, Sunshine Life Insurance Tianjin Branch launched the “Sunshine Warm Sun Day” activity to patiently introduce the online business process for the elderly visiting the store, popularize financial knowledge and telecom fraud knowledge, For the elderly, it is especially emphasized not to click on unknown links, not to trust unfamiliar calls, not to disclose personal information, and to verify more transfers and remittances, so as to improve the risk prevention awareness of the elderly and the ability to prevent telecommunications fraud.

Series of Activities 2: Publicity and Education of Community Financial Knowledge

On the morning of March 14, Sunshine Life Tianjin Branch launched the “3.15” community public welfare publicity and education activity. During the event, popular science education such as entering the community through insurance consultation, reminding residents of purchase instructions, and warning against false promises, etc., let community residents understand relevant knowledge, stay away from illegal financial activities, and improve risk awareness. At the same time, questionnaire surveys are added to allow residents to have an in-depth understanding of financial fraud, do a good job in risk prevention, and protect their assets from damage.

Series of activities 3: Focus on financial education for new citizens

On the afternoon of March 14, Sunshine Life Tianjin Branch actively responded to the theme of “Building an Honest Consumption Environment Together and Boosting Financial Consumption Confidence”, and cooperated with property companies to carry out financial education activities for new citizens, reminding new citizens of rational consumption and investment awareness, and enhancing self-awareness protection ability. By citing cases, we will reveal the secrets of common fraud methods for new citizens, guard against Internet fraud, and protect their own property.

Sunshine Life Tianjin Branch will always adhere to the “people-centered” development philosophy, solidly promote the protection of financial consumers’ rights and interests, and continue to promote the popularization of financial knowledge among the public.



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