Tianjin Binhai Rural Commercial Bank actively carries out the “Inclusive Finance Promotion Month” campaign to continue to improve the quality and efficiency of inclusive financial services.


Contributed by: Wang Jie, Tianjin Binhai Rural Commercial Bank

In order to thoroughly implement the “Notice of the General Office of the State Financial Supervision and Administration on Issuing the Action Plan for the “Inclusive Finance Promotion Month”, Tianjin Binhai Rural Commercial Bank, under the guidance of the Tianjin Supervision Bureau of the State Administration of Financial Supervision, responded quickly and mobilized all efforts. , requiring the whole bank to improve its political position, adhere to the people-centered development idea, proactively meet the financial needs of market entities and the people, do practical things, solve problems, and make every effort to write a great article on inclusive finance.

With the launch of the “Inclusive Finance Promotion Month” campaign, Tianjin Binhai Rural Commercial Bank actively leverages its positioning advantages as a local legal person bank to support agriculture and small businesses, and closely focuses on the theme of “Inclusive Financial Services Benefit Thousands of Enterprises and Tens of Thousands of Households”, in-depth We launched the “Inclusive Financial Promotion Month” marketing campaign and launched a series of inclusive financial marketing and publicity measures to continue to improve the quality and efficiency of inclusive financial services.

Tianjin Binhai Rural Commercial Bank will actively organize marketing personnel to carry out visiting marketing and docking around small and micro enterprises, individual industrial and commercial households, private enterprises and “new citizen” groups, deliver financial services to enterprises and communities, and actively promote and explain inclusive financial policies. Actively provide diversified financial products with appropriate interest rates to solve financing difficulties, meet financing needs, and benefit the masses; focus on the needs of agricultural entities and farmers at important agricultural time points for spring plowing preparations and key post-disaster reconstruction points, and further promote “spreading financial timely rain” Marketing with the theme of “Supporting Farmers and Helping Spring Plowing” will send financial services to villages and fields to promptly solve the financing needs of rural areas and farmers, increase inclusive agriculture-related loans, improve financial services for rural industries, rural construction, and rural governance, and help Comprehensive revitalization of rural areas.

  for in-depthTo promote public opinion during the “Inclusive Finance Promotion Month”, Tianjin Binhai Rural Commercial Bank uses various channels such as branch electronic equipment and offline publicity to widely publicize what inclusive finance is, for whom, and who benefits, and conveys to the society the benefits of finance for the people. Positive energy helps the industry build its image.Make full use of business outlets to proactivelyAnswer customer questions, actively meet customer financing needs, promote the “Jinhuitong” small and micro credit product inquiry QR code, and guide market entities and the public to identify and choose formal financial channels.

Tianjin Binhai Rural Commercial Bank will fully fulfill its responsibility as a local legal person bank in serving the real economy and adhere to its positioning of supporting agriculture and small businesses. It will take this “Inclusive Finance Promotion Month” action as an opportunity to optimize products and services and continue to increase support for small and micro enterprises. , financial support for individual industrial and commercial households and agricultural-related enterprises to promote the high-quality development of inclusive finance.


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