On September 6, the “Youxi” APP, an online information exchange platform for actors and staff brokers deployed by the TV Drama Department of the State Administration of Radio, Film and Television, guided by the Radio and Television and Network Audio-Visual Brokers Committee of the China Broadcasting Federation, and operated by Mango Super Media and Tianyu Media, was launched in ” The 6th Silk Road (Dunhuang) International Cultural Expo” and “Radio TV and Internet Audio-Visual Broker Seminar” were released.
In the past, information related to the film and television industry was mainly released through WeChat public accounts, Moments, and social platforms, facing the dilemma of relatively fragmented and unsystematic information dissemination. Aiming at the pain points of this industry, the “Youxi” APP mainly consists of three major sections: entertainment information, group news recruitment, and cast and crew. After users log in to the platform, they can enjoy information viewing, group news release and query, artist release and query, resume delivery, etc. Right to use platform functions. Film and television producers and the Casting team can publish and manage group information in the APP, and filter through the cast and crew database with one click; brokerage agencies and cast and crew can grasp first-hand information through “Youxi”, and their resumes can be sent directly to the producers. At the same time, the “Youxi” APP is open to the public. It creates a resource library around the various links of film and television production, including “editing and directing, video recording, service, audio and light editing”, which eliminates industry information barriers and information gaps, and efficiently and conveniently serves the Actors, directors, screenwriters, photography, recording, art, production and other types of work.
At present, the “Youxi” APP has settled in Tianyu Media, Taiyang Chuanhe, Jiaxing Media, Yixin Entertainment, Emperor Entertainment, Lehua Entertainment, Hesong Media, Times Junfeng, Enlight Media, Huace Group, Dongshen Future, More than 40 top brokerage agencies and video platforms, including Dayin Guangshi, Xitian Film and Television, Kuyang Entertainment, Yaoke Media, Perfect World, iQiyi, Tencent Video, Mango TV, etc., gather top resources in the industry.
The “Youxi” APP will also promote the combination of production and education, stimulate school-enterprise cooperation, and cooperate with the Central Academy of Drama, Beijing Film Academy, China Academy of Drama, Shanghai Theater Academy, Shanghai Film Academy, Communication University of China and other professional institutions. The continuous injection of fresh blood into the industry is also conducive to the promotion of precise teaching and the virtuous circle of industry practice.
In May 2022, the State Administration of Radio, Film and Television promulgated the “Administrative Measures for Brokerage Institutions in the Radio, Television and Internet Audio-Visual Field”, and in July 2022, the Radio, Television and Internet Audio-Visual Brokers Committee was established. The brokerage industry as a whole tends to be standardized, professional, and technological. “Youxi” APP, as a systematic, standardized, open and transparent platform for the release and recruitment of cast members’ brokerage information, will provide practitioners with a convenient and authoritative channel for release and acquisition of industry information, and truly protect young practitioners; at the same time , which is conducive to driving the improvement of industry content quality and creative efficiency, and creating a standardized, professional, and accurate talent service system.
Vice Chairman and Secretary-General of the Radio, Television and Internet Audiovisual Brokers Committee of the China Broadcasting Federation, Deputy General Manager of Mango Super Media Co., Ltd., Shen Yadong, General Manager of Shanghai Tianyu Media Co., Ltd., Vice Chairman of the Brokers Committee, President of Huace Film and Television Group Fu Binxing, Vice Chairman of the Broker Committee, General Counsel of Innovation Elite Culture Brokerage (Beijing) Co., Ltd. Xu Qihui, Vice Chairman of the Broker Committee, CEO of Haining Yiyi Performing Arts Brokerage Co., Ltd. Lu Wei, Vice Chairman of the Broker Committee, Jiaxing Media Executive President Zhao Ruoyao, Vice President of Broker Committee, Co-Founder of Beijing Taiyang Mingshan Culture Media Co., Ltd. Zhao Shan, Vice President Unit of Broker Committee, Director of Brokerage of Dongshen Future (Beijing) Culture Co., Ltd. Li Jialun, Vice President of Broker Committee , Wang Youqing, Senior Director of the Artist Cooperation Department of Beijing Qiyi Century Technology Co., Ltd., Vice President of the Broker Committee Unit, Vice President of Ali Pictures, General Manager of Kuyang Entertainment Zhang Wenli, Vice President of the Broker Committee, Tencent Technology (Beijing) Co., Ltd. Brokerage director Ji Xuning and others, as industry representatives, conducted exchanges and discussions around the theme of “co-creating a new industry ecology and building a new cooperation mechanism”.
When the cultural and entertainment industry is booming, the management of brokerage activities, brokerage agencies and practitioners in the fields of radio, television and network audio-visual needs to be further strengthened. “Everyone must make full use of the ‘Youxi’ APP platform, and find potential actors and staff on this platform.” Director of the TV Drama Department of the State Administration of Radio, Film and Television, Chairman of the Radio, Television and Internet Audio-Visual Brokers Committee of the China Broadcasting Federation Gao Changli said. In addition, Gao Changli also said that all the traffic is for the service of the work, and made expectations for “playing”, hoping to become a key link in the acting brokerage industry chain.
Fan Weiping, President of the China Federation of Radio and Television Social Organizations, Wang Rui, member of the Gansu Provincial Political Consultative Conference Party Group and Vice Chairman, Gao Changli, Director of the TV Drama Department of the State Administration of Radio, Film and Television, and Chairman of the Radio, Television and Internet Audio-Visual Broker Committee of the China Radio and Television Federation, China Radio and Television Society Huang Wei, Vice President and Secretary-General of the Federation of Organizations, Member of the Party Committee, Deputy General Manager, and Deputy Director of Hunan Radio and Television Group, Secretary of the Party Committee of Hunan Satellite TV, Deputy Secretary of the Party Committee and Chairman of Mango Super Media Cai Huaijun, Deputy Director of the Propaganda Department of Gansu Provincial Party Committee Li Runqiang, Secretary of the Party Leadership Group and Director of the Gansu Provincial Radio and Television Bureau, and Ren Xiaomin, Deputy Secretary of the Party Leadership Group and Vice Chairman of the Jiuquan CPPCC, attended the meeting.