The symphony of wine charm and wisdom, a group of sages discussing Taoism, and a new chapter of gentleman’s character? Xijiu Group’s 2024 Spring Equinox Forum was successfully held

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Gentlemen gather in Dalou Mountain and invite each other with wisdom; Chishui River gathers beautiful people to discuss the Tao of character. On March 19, the Xijiu Group’s 2024 Spring Equinox Forum with the theme of “Spring Breeze Arouses Gentleman’s Character” was successfully held at Xijiu Hotel. Cultural celebrities, experts and scholars gathered at Xijiu for a spring appointment and talked about the spirit of a gentleman. , discussing the way of a gentleman.

The scene of Xijiu Group’s 2024 Spring Equinox Forum

Gu Jiu, former chairman of the Guizhou Federation of Literary and Art Circles and honorary president of the Xijiu Junpin Research Institute; Zhou Guoping, a famous philosopher, writer and scholar; Qian Wenzhong, professor of the History Department of Fudan University; Vice President of the China Tourism Association, Chairman of Dingdu Group Co., Ltd., Wuzhen Tourism Founder Chen Xianghong, Xijiu Group Party Secretary and Chairman Zhang Deqin, Xijiu Group Deputy Party Secretary and General Manager Wang Diqiang and other leading guests, as well as Xijiu national dealer representatives and media representatives attended the event.

Music, poetry and painting performance “The Way of a Gentleman”

In the strong atmosphere created by the music, poetry and painting performance “The Way of a Gentleman”, Xijiu Group’s 2024 Spring Equinox Forum officially kicked off. Gu Jiu, Zhou Guoping, Qian Wenzhong, Chen Xianghong, and Zhang Deqin used articles to discuss Taoism, focusing on the definition of the category of a gentleman, inheritance and development, practical significance, and the character of a gentleman who practices wine, injecting new ideas into the modern inheritance and innovative practice of the gentleman’s spirit. Vitality provides new impetus for the implementation of the strategy of promoting cultural customs and wine with high quality.

Gu Jiu delivered a keynote speech

Gu Jiu delivered a keynote speech titled “How Can We Be Gentlemen Today?” He profoundly explained the historical background, development history and rich connotation of “gentleman”, as well as how to be a gentleman today in the Chinese modernization era.

Zhou Guoping delivered a keynote speech

Zhou Guoping systematically explained the concept and meaning of a gentleman in The Analects and the interpretation of a gentleman in ancient Greek philosophy, and explained the relationship between a gentleman and wine culture. As a drinking enthusiast, I sincerely thank the “gentleman of wine” Xijiu for sticking to his original intention of making good wine.

Qian Wenzhong delivered a keynote speech

Qian Wenzhong explained in detail the origin, meaning and development of the word “gentleman”, and analyzed the standard of a gentleman in traditional culture. He said that in the new era, Xijiu Group can build corporate character according to the standards of a gentleman and practice the “gentleman culture”, which is exemplary, modern and a model of value.

Chen Xianghong delivered a keynote speech

Taking the tourism creation of Wuzhen, a national 5A tourist attraction and a famous cultural town, as an example, Chen Xianghong put forward valuable suggestions for the future development of Xijiu Jiu cultural tourism and the construction of gentleman’s character. He believed that Junpin culture can accelerate the high-quality development of Xijiu.

Zhang Deqin delivered a keynote speech

Zhang Deqin shared his knowledge of wine and explained the origin and mission of the character of a wine-loving gentleman. He said that the character of Xijiu Gentleman comes from the good genes of the Chinese nation, from the simplicity of the folks deep in the mountains, and from the self-reliance and self-reliance of Xijiu predecessors who are willing to fight for life for Xijiu. All these determine the Xijiu brand. It has had the gene of a gentleman since its establishment. In the future, all Jiujiu people will conscientiously practice the Junpin culture with “Advocating Taoism, Being oriented, Respecting Business, and Loving People” as the core values ​​and “Knowing reverence, understanding gratitude, acting modestly, and showing compassion” as the Jiujiu character, and strive to Promote the high-quality development of Xijiu.

The insights and wonderful judgments of cultural luminaries, experts and scholars brought a cultural feast to the audience and deepened everyone’s profound understanding of a gentleman’s character. After the baptism and influence of this cultural forum, all wine drinkers must absorb the essence of the forum, practice gentlemanly character, cultivate a gentlemanly culture, be determined to cultivate one’s moral integrity, and create a better life.

Wang Diqiang delivering a speech

In his speech, Wang Diqiang pointed out that at this time last year, a group of talented people arrived to preach wine, dispel doubts, enlighten wisdom and nourish the heart. Today, we are honored to invite talented people, partners and friends to gather together to witness the firm will and strength of wine drinkers who never forget their original aspirations, persevere in passing on Eastern civilization, strive to be “gentlemen in wine”, and jointly write a new chapter of Junpin culture. Confidence, and provide good advice on how to revitalize Xijiu’s brand and strengthen its culture through culture. In the future, those who practice wine will always maintain a humble, gentle, diligent and reserved attitude, with the ambition of continuous self-improvement and virtuousness. They will always have a heart for the common people and benefit the world, so as to realize the beauty of “one hundred years of wine practice, world-class” Vision and unremitting struggle.

Li Yangzuo shared

At the forum, Li Yang, representative of Xijiu distributors, gave a sharing titled “Xijiu is a Gentleman in My Eyes”, affectionately reviewed the initial touching experience of becoming associated with Xijiu, and emotionally recounted the friendship that has gone hand in hand with Xijiu over the past seven years. She said that Xijiu is like an unswerving gentleman. After years of baptism, he always sticks to his original intention and insists on making fine wine with ingenuity. No matter how the market environment changes, Xijiu never relaxes his insistence on product quality. This is because as a distributor The root of our pride is also the cornerstone for Xijiu to stand firm in the fierce market competition. All Xijiu dealers will take the “Junpin Pact” as a guide, uphold the belief of “long-termism”, stick to the original intention, be based on the long-term, and continue to work together with Xijiu, support each other, and go on a journey of quality and character cultivation.

Xijiu Group 2024 Spring Equinox Forum

The journey is long, and literature can transform people; the road is like a stone, and the traveler has no boundaries. 2024 is a critical year for achieving the goals and tasks of the “14th Five-Year Plan”, and it is also the “Year of Gentleman’s Character Construction” for Xijiu Group. This spring, cultural luminaries, experts and scholars lived up to the promise and came as promised. In the hot land where Xijiu was born, accompanied by the endless sound of the Chishui River, they discussed the spirit of the gentleman in the name of inheritance. Carry forward the Junpin culture. In the bright journey of the future, all wine drinkers will follow the wise voices of this Spring Equinox Forum, unswervingly promote and practice Junpin culture, and always be the loyal inheritors, promoters and practitioners of China’s excellent traditional culture. , blow the horn of gentleman culture, raise the sail of gentleman spirit, continue the historical context of the Chinese nation, and compose a contemporary intoxicating chapter of gentleman culture.

Yang Fengxiang, Deputy Secretary of the Party Committee and Chairman of the Labor Union of Xijiu Group, Zeng Fanjun, Member of the Party Committee and Deputy General Manager of Xijiu Group, Liu Anyong, Member of the Party Committee and Secretary of the Discipline Inspection Commission of Xijiu Group, Hu Feng, Chen Qiang, Yang Gangren, Li Mingguang and Ye Yanfei, leaders of Xijiu Co., Ltd. General assistants and directors Jiang Maoping, Xie Yuandong, Hu Jianfeng, Chen Ping, as well as responsible comrades from relevant departments of Xijiu Group and Xijiu Co., Ltd. attended the event.

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