The pace of “going overseas” is steadily accelerating, and the Indonesian production base of Emma electric vehicles has been officially launched.
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On March 21, the Emma Electric Vehicle Indonesia Co., Ltd. production plant officially started production. As Emma’s first electric vehicle production base in Indonesia, the start-up of the factory marks that Emma’s electric vehicles have entered a more stable stage of “going global”.
Launching ceremony of Emma Electric Vehicle Indonesia Co., Ltd. production plant
In recent years, as “carbon peak” and “carbon neutrality” have become the focus of global attention, and the price of traditional energy has increased due to changes in the international situation. In Southeast Asia, where fuel motorcycles have dominated short-distance travel in the past, two-wheeled electric vehicles have gained more and more attention and favor due to their convenience and economical advantages. Especially for a country with a huge population base like Indonesia, it can be called a market “blue ocean” that urgently needs to be developed.
For my country’s electric two-wheeled vehicle industry, relying on the first-mover advantages accumulated in technology, scale, supply chain, etc., Chinese companies have always been in a leading position on the “going overseas” track. As an industry leader, Emma opened its first overseas flagship store in Switzerland as early as 2015. It has frequently appeared at top overseas auto shows, gradually established overseas branches, overseas factories, and plans to establish overseas R&D centers in the future to promote brand globalization. layout. “
Emma Electric Vehicle Indonesia Co., Ltd. factory production line
At the same time, Emma’s “going overseas” model is not simply to move domestic models overseas, but to actively deploy localization, conduct in-depth research on local laws, regulations, and usage habits, and further improve the technology and safety of overseas products through technological innovation. level, deploying overseas markets in a steady and calm manner, while promoting changes in consumer perceptions, and taking advantage of the upgrading trend of Made in China to achieve in-depth cooperation and achieve a win-win situation.
The official start-up of the Indonesian factory is just the beginning. In the future, Emma will further explore overseas markets, rely on its strong research and development capabilities to continuously improve the technical content and design level of two-wheeled electric vehicle products in the host country, comprehensively establish an industrial development trend of co-creation, symbiosis, and win-win, and drive China’s intelligent manufacturing in Further disruption is achieved globally.
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