The industry’s first group standard for fresh stewed fish maw was released. How does the official store tell the story of the new Chinese nourishment?
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The first fish maw group standard was released, filling the gap in product standards
In recent years, with the awakening of national awareness of healthy diet, traditional Chinese health culture has been valued by a new generation of consumers, and the market potential of traditional nutritional supplements continues to expand. According to data from the China Association of Traditional Chinese Medicine, the number of traditional tonic companies in my country will be nearly 3,500 in 2020, an increase of more than 800 from 2019. In the future, my country’s traditional tonic industry will continue to grow rapidly, and the market size will reach 250 billion yuan by 2025.
There are various forms of products, and the innovation of Chinese tonic categories continues. When traditional Chinese tonics meet the new needs of consumers in the new era, traditional tonics such as fish maw, sea cucumber, and bird’s nest are faced with doubts about whether their efficacy is scientific. Products are difficult to choose and trust. Not only that, the current lack of relevant standards for domestic fish maw products has formed a shackle on both ends of production and consumption. The formulation of the standard has become an important basis for the continuous development of fish maw, an oriental nourishing product, along the track of benign and sustainable development.
As a representative of Chinese-style new tonic products, the official store of nourishing science and technology brand has been committed to the innovative development of tonic categories, has the leading technology in the Chinese-style new tonic industry, and continues to explore and practice in categories and scenarios, product and technological innovations, thereby promoting the innovation of tonic categories develop.
At the beginning of entering the fish maw track, Guanzhan noticed that due to the lack of industry standards and in-depth supply chain management, the instability of fish maw raw materials is extremely high, and the limitations of the production environment and process technology are also prone to quality risks. For a long time, Guanzhan has successively invested core resources in the in-depth management of the entire supply chain, and continued to promote the ecological construction of the supply chain including raw materials, pre-processing, deep processing and other links. At present, Guanzhan has achieved 34 standardized quality controls for fish maw products. At the same time, Guanzhan has also been actively leading the formulation of industry standards for fresh stewed fish maw, hoping to promote the standardized and standardized development of the industry with its own scientific production experience and high-quality control standards.
(The group standard of “Fresh Stewed Fish Maw” was officially released. From left to right: Du Bing, Lin Hong, Yang Guiqing, Zhang Yu, Xinyue, Zhang Feifei)
On February 21, the group standard of “Fresh Stewed Fish Maw” was officially released. The standard was formulated by the China Food Industry Association in cooperation with Nourishing Science and Technology Brand Guanzhan and other enterprises. In this regard, the deputy director of the Aquatic Products Processing Sub-Technical Committee of the National Aquatic Products Standardization Technical Committee and Professor Lin Hong of Ocean University of China said that the release of the first group standard for fresh stewed fish maw is an important achievement of the government-enterprise industry-university-research cooperation. Downstream coordinated development, strengthening fish maw product quality management and service system construction is an important milestone.
(Professor Lin Hong, vice chairman of the Aquatic Product Processing Sub-Technical Committee of the National Aquatic Standardization Technical Committee, delivered a speech on the spot)
Scientific and evidence-based nutritional value of fish maw, to solve the industry’s pain points
Fish maw is a dried product of fish maw, which can be found in both freshwater and deep-sea fish. As a tonic with a history of 2,000 years, it is rich in nutrients. However, the development of China’s food industry and brand management concepts started relatively late. At the same time, traditional products have many restrictions on usage and habits. Scorned and questioned by the younger generation.
Zhang Yu, the founder of Guanzhan, said: “Traditional tonics have obvious pain points when they enter the consumer market. We can sum up that they are high-quality, inconvenient to use, and have unknown effects. For example, the category of fish maw, although everyone knows it is a good thing. However, due to the high-temperature stability of fish maw and the difficulty in removing the fishy smell, many young people “don’t buy it if they want to buy it, it’s hard to dispose of it, and it’s hard to eat after cooking it”, and they don’t know what effect it has after eating it.”
(Guanzhan founder Zhang Yu shared user insights on fresh stewed fish maw)
He also pointed out that the consumption demand of the younger generation of consumers for tonics exists, but as a generation that grew up with rapid urbanization and the Internet, they have entered the era of health care model 2.0. They not only pursue more daily and more efficient health tonic methods, Others will analyze how to better maintain health and nourish from the perspectives of biomedicine and life sciences. The real market consumption data also supports its insights – according to the “New Food Fashionism” report jointly released by CBNData, Ali Health, and Tmall Home Appliances, traditional tonics have grown by more than 20% for two consecutive years. In the past three years, 90 It has become the backbone of online shopping for traditional nutritional supplements.
In Zhang Yu’s view, traditional tonics originated from the system of traditional Chinese medicine are the treasure house of civilization left by the clinical practice of Chinese civilization for 5,000 years, and have high medical value and application value. “And what we need to do is to use modern testing And inspection methods, evaluate the product use effect and perception, and carry out circular verification with traditional efficacy, so as to communicate effectively with the new generation of consumers.”
Scientifically verifying the nutritional content and value of fish maw, satisfying young consumers’ pursuit of scientific supplements, and solving the pain points of the development of the fish maw industry have become important topics for a series of scientific experiments conducted by food researchers in recent years. At this press conference, Professor Du Bing, deputy dean of the School of Food Science and Technology of South China Agricultural University, shared the research results on the nutritional components of fish maw. These studies have laid a scientific foundation for the “Fresh Stewed Fish Maw” group standard to determine the physical and chemical requirements for fish maw, and to help the industry standardize the evaluation of fish maw.
(Professor Du Bing, deputy dean of the School of Food Science and Technology of South China Agricultural University, introduced the nutritional value of fish maw on the spot)
Cutting-edge scientific research results further promote the rapid development of the fish maw industry. On this basis, Guanzhan adheres to high standards of quality control and strictly controls the quality of fresh stewed fish maw based on its deep insight into the needs of current consumers and its self-built research and development system. The group standard of “Fresh Stewed Fish Maw” released this time strictly regulates the definition of related fish maw products and clarifies the content standards of nutrients in fish maw, breaking the public’s underestimation of the nutritional value of fish maw in a scientific way. Association representatives and experts who participated in the joint release said that the release of the group standard of “Fresh Stewed Fish Maw” has great guiding significance for the development of the Chinese new nourishing industry. In the “big health era”, we will work together with the upstream and downstream industries to help more consumers scientific Nourishing.
First of all, the group standard clarifies the definition, processing technology and taste of fresh stewed fish maw, so as to prevent the mixed situation in the market. The standard clearly stipulates that fresh stewed fish maw is made of fish maw (dried fish maw) or fish maw as the main raw material, with or without water, milk, grains, edible flowers, vegetables, fruits, sugar and edible salt and other auxiliary materials, and no preservatives are added. It is a fresh and waxy product that can be directly eaten after being soaked, cleaned, sorted, blended, filled, sealed, properly stewed, and cooled.
Secondly, the group standard stipulates that the solid content of fresh stewed fish maw is the solid content, protein content and hydroxyproline content of the fish maw, and at the same time determines the physical and chemical requirements of various solids. For example, the index value of fish gum solids is ≥45%; the index value of protein is ≥6.0g/100g; the index value of hydroxyproline is ≥0.40g/100g. The “Fresh Stewed Fish Maw” group standard clarifies the important nutritional reference standards, which not only allows fresh stewed fish maw producers to follow the rules, but also ensures that consumers can easily choose fresh and nutritious fresh stewed fish maw products.
Grasp the development orientation of “nourishing technology” and fully empower the fish maw industry
As the pioneer of the category of fresh stewed fish maw, Guanzhan has always followed the traditional nourishment, adhering to the principle of scientific evidence-based, leading the systematic innovation and modern breakthrough of the new Chinese nourishment category. Since its establishment, Guanzhan has grasped the development orientation of “nourishing science and technology”, and has continued to carry out basic research on the aspects of traceability research, nutritional structure, ingredient characteristics, absorption mechanism, and comprehensive efficacy, and gradually formed a nourishing science and technology system.
In order to further empower nourishing science and technology, in recent years, Guanzhan has joined forces with a number of authoritative scientific research institutions and universities to increase investment in basic research, and jointly announced the launch of the “Guanzan Aerospace Science and Technology Nutrition Laboratory” with the Information and Information Research Center of the Sixth Academy of China Aerospace Science and Industry Corporation. Accelerating research and accumulating data, empowering verification model design, basic research such as human nutrition absorption and metabolism. In addition, Guanzhan also cooperates with South China Agricultural University to establish a fish maw nutrition safety research center to carry out research on nutritional structure and anti-aging mechanism; and cooperates with Jiangnan University to carry out clinical verification of the efficacy of fish maw.
Guanzhan realizes that to create a new generation of nourishing consumer products, it is necessary to create value around users, so that users can truly perceive the value. Guanzhan has always adhered to the original intention that users are the most original point, and is supported by product research and development and quality control assurance. In recent years, in response to the differences in target groups, the official store has successively launched a series of differentiated products, gradually deepening the coverage of core user demand scenarios. At the same time, Guanzhan continues to solve problems and provide value around user needs, and constantly adjusts the product value system based on user feedback to improve user stickiness, experience, and satisfaction, so that more consumers can gain health from the new Chinese tonic.
In order to better solve the sub-health problems of the new generation of consumers, Guanzhan insists on creating a new generation of tonics from the source of products. When entering the fish maw track, Guanzhan invested in a resource-integrated supply chain aimed at the scarcity of raw materials and scattered production areas of fish maw products, and continued to promote the ecological construction of the supply chain including raw materials, pre-processing, deep processing and other links. , Slaughter, stability treatment, physical deodorization, deep processing and other links, realize 34 standardized quality controls of fish maw products, complete the whole chain traceability system, and ensure the safety and stability of raw materials. At present, Guanzhan has achieved high-quality delivery of 15 million products, and continues to create a nourishing experience that reassures consumers.
The introduction of the first “Fresh Stewed Fish Maw” group standard means that the fast-growing fresh stewed fish maw industry has ushered in another important development milestone. In the context of a country with strong quality, Guanzhan, as a leading company in the industry, actively assumes the main responsibility for quality improvement and promotes the accelerated development of standardization in the industry. The multi-party cooperation of industry, university, research and enterprise also means that the group standard of “Fresh Stewed Fish Maw” will help strengthen the overall quality management of the industry, and continue to inject impetus into the high-quality development of the nourishing and health care industry.
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