The First Meinian Great Health Tianjin Company IP Image Creative Design Competition Achievement Exhibition was successfully held in Tianjin Library

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　　On June 17, hosted by Tianjin Meinian Investment Management Co., Ltd., Yangrong (Tianjin) Cultural Development Co., Ltd., Tianjin Jincheng Modern Art Healing Wisdom Technology Co., Ltd., and Tianjin Library co-organized the first Meinian Great Health Tianjin Company The exhibition of the results of the IP image creative design competition opened in the exhibition hall on the first floor of Tianjin Library.

(Opening Ceremony)

　　Zhang Shengjiang, Vice President of Meinian One Health Group, Political Commissar of Tianjin-Shanghai Provincial Company, and General Manager of Tianjin Branch; Wang Qing, Secretary of the Party Committee of Tianjin Library; Liu Zhuo, Deputy Dean of the School of Art, Tianjin University of Technology; Zhang Xinyi, Deputy Dean of the School of Art and Design, Tianjin University of Science and Technology ; Hua Hanbing, Dean of the School of Art, Pearl River College, Tianjin University of Finance and Economics; Liu Qi, Director of the Brand Marketing Management Department of Meinian Health Tianjin Company; Liu Wenkan, Chairman of Yangrong (Tianjin) Cultural Development Co., Ltd.; Copyright Center of Tianjin Publishing International Cultural Development Co., Ltd. Deputy director Wang Muhe and teachers and students from various colleges and universities totaledMore than 150 people participated, and the opening ceremony was presided over by Zhang Yao, deputy secretary-general of Tianjin Hexi District Artists Association.

Zhang Yao, deputy secretary-general and curator of Tianjin Hexi District Artists Association presided over the opening ceremony

　　The exhibition is supported by Tianjin University of Technology School of Art, Tianjin University of Science and Technology School of Art Design, Tianjin University of Finance and Economics Pearl River College of Art, Tianjin Sino-German University of Applied Sciences School of Art, Yunnan Nationalities University Lancang River-Strong support from Design Department of Mekong International Vocational College, Tianjin Hexi District Artists Association, Tianjin Hexi District Artists Association Landscape Painting Art Committee, Tianjin Hexi District Artists Association Flower and Bird Painting Art Committee, and Tianjin Publishing International Culture Development Co., Ltd.,The scene of the opening ceremony attracted even more visitors including Jinyun, Tianjin Daily, Tonight News, North.com, Sohu Tianjin, Sina Tianjin, NetEase Tianjin,Today’s headlines, People’s Daily Online,A number of media, including Zonai Tianjin, reported intensively.

Wang Qing, Secretary of the Party Committee of Tianjin Library, delivered a speech

　　Wang Qing, Secretary of the Party Committee of Tianjin Library, delivered a welcome speech. She pointed out that the Meinian Great HealthThe holding of the IP Image Creative Design Competition is an important opportunity for Meinian Onehealth to explore brand value and enhance corporate image. It also builds a platform for art design lovers and college teachers and students to showcase and exercise their talents. The final results will be exhibited in The exhibition in the Tianjin Library also took advantage of the Tianjin Library’s venue advantages and position service advantages. At the same time, I also wish the first Meinian Great Health Tianjin Company IP Image Creative Design Competition Achievement Exhibition a complete success.

Zhang Shengjiang, Vice President of Meinian One Health Group, Political Commissar of Tianjin and Shanghai Provincial Companies, and General Manager of Tianjin Branch, delivered a speech

　　Zhang Shengjiang, vice president of Meinian One Health Group, political commissar of Tianjin and Shanghai provincial companies, and general manager of Tianjin company, said:“Since the start of this IP Image Creative Design Contest, it has received widespread attention and enthusiastic participation from everyone. As the organizer, on behalf of Meinian One Health Tianjin Company, I would like to express my gratitude to all contestants, instructors, and actively organize students during this period. The leaders of the participating schools would like to express their sincere thanks.” In the collected design works, we not only saw the different interpretations and bright prospects of the young people on the medical industry and the field of general health, but also surprised by the new generation of art talents Unconstrained imagination and artistic tension. This creative design competition is the start of our independent IP incubation, and it is also a test for us to establish a dialogue channel with young consumer groups. As a leading enterprise that has been deeply involved in the field of preventive medicine for many years, we hope to take this opportunity to further expand the brand voice, absorb new thoughts and new challenges from new forces, continue to incubate derivative services and value-added services of health checkups, and go all out to protect dignity and value of life.

Liu Zhuo, Deputy Dean of the School of Art, Tianjin University of Technology delivered a speech

　　Liu Zhuo, deputy dean of the School of Art, Tianjin University of Technology, said that this creative design competition is a new attempt by the School of Art of Tianjin University of Technology to implement the Municipal Education Commission’s plan to strengthen school-enterprise cooperation. The school attaches great importance to it and actively participates in it. Their enthusiasm for participation is also very high. During the guidance process, the instructor carefully planned with the students, revised repeatedly, and gradually improved, in order to achieve the results of excellence, and effectively exercised the students’ social ability, pioneering and innovative ability, and teamwork ability.

Zhang Xinyi, Deputy Dean of School of Art and Design, Tianjin University of Science and Technology delivered a speech

　　Zhang Xinyi, deputy dean of the School of Art and Design, Tianjin University of Science and Technology, said that the first Meinian Great Health Tianjin CompanyThe IP Image Creative Design Competition Achievement Exhibition is a platform for participants to show their talents, and it is also a rare opportunity for learning and exchange, which creates conditions for participants to communicate and improve themselves. At the same time, we also hope to promote our professional and cultural knowledge through this design competition achievement exhibition, so that more people can understand and love their own profession and culture. At the same time, it is also hoped that through such a way of promoting learning through competitions, students can be helped to adapt to the thinking and habits in social practice in advance, so that students’ design works can be more in line with design trends and market demand, and the output of results can be more directional, allowing students to The best design is not just a design, but a real product, making the design a step closer to the result.

　　

(Hua Hanbing, Dean of the School of Art, Pearl River College, Tianjin University of Finance and Economics, delivered a speech)

　　Hua Hanbing, Dean of the School of Art, Zhujiang College, Tianjin University of Finance and Economics, said that the image creative design competition has selected diversified brands with the most distinctive characteristics and communication advantagesThe IP image injects life and vitality into the image. It is an innovative way of cultural empowerment and promotes the expansion and strengthening of corporate culture and healthy culture. For this competition, our Pearl River College of Tianjin University of Finance and Economics attaches great importance to it, and carried out extensive publicity and mobilization at the first time to ensure that the enthusiasm of teachers and students can be fully mobilized. The problems and details in the design were deliberated and improved, and the instructor guided the whole process. With the joint efforts of all teachers and students, the design was successfully completed, and the students got a lot of experience in practice. exercise.

Zhang Shengjiang, vice president of Meinian Health Group, political commissar of Tianjin and Shanghai provincial companies, and general manager of Tianjin company, presented the Best Organization Award to Hua Hanbing, Zhang Xinyi and Liu Zhuo

Liu Wenkan, chairman of Yangrong (Tianjin) Cultural Development Co., Ltd., presented the Best Instructor Award to Hua Hanbing, Zhang Xinyi, Sun Li, and Ma Shuang

Liu Qi, director and curator of the Brand Marketing Management Department of Meinian Health Tianjin Company, presented the Best Popularity Award to Li E, Kui Rui and Su Jialin

Zhang Shengjiang, vice president of Meinian Health Group, political commissar of Tianjin and Shanghai provincial companies, and general manager of Tianjin company, presented Song Yanru with the Best Creative Award

　　Afterwards, the guests presented awards to the winning units and individuals.School of Art, Pearl River College, Tianjin University of Finance and Economics, School of Art, Tianjin University of Technology, School of Art and Design, Tianjin University of Science and Technology, Lancang River, Yunnan University for Nationalities– Design Department of Mekong International Vocational CollegeBest Organization Award; Shua Hanbing, School of Art, Pearl River College, Tianjin University of Finance and Economics, Zhang Lilei, School of Art and Design, Tianjin University of Science and Technology, Sun Li, School of Art and Design, Tianjin University of Science and Technology, Ma Shuang, School of Art, Tianjin University of Technology, Lancangjiang, Yunnan University for Nationalities– Lu Junhuo of Mekong International Vocational CollegeBest Instructor Award; Li E from Tianjin University of Science and Technology, Kui Rui from Tianjin University of Technology, and Su Jialin from Tianjin University of Finance and Economics were awardedBest Popularity AwardSong Yanru of Tianjin University of Technology won theBest Creative Awardwhose works were selected as the brand by Meinian Big Health Tianjin CompanyIP image.

Wang Muhe, Deputy Director of the Copyright Center of Tianjin Publishing International Cultural Development Co., Ltd.Issue copyright registration certificates to Liu Qi and Liu Guanyue

　　At the same time, Tianjin Publishing International Culture Development Co., Ltd. awarded Meinian Great Health Tianjin Company and Yangrong (Tianjin) Culture Co., Ltd.IP image works copyright registration certificate.

openEpilogue scene

　　After the opening ceremony, Jinyun, Tianjin Daily, Sohu Tianjin, Sina Tianjin, Netease Tianjin and many other media conducted exclusive interviews with the leaders of the schools and some award-winning teachers and students who attended the event. While receiving the recognition and attention of this competition, he also told everyone the story behind the creation of the work.

　　This exhibition of design achievements has created bright spots for enterprises and pointed out a new way for the market.Many industries today are looking for an innovative development model that complements the social and economic benefits of the cultural industry, and culturalAs a new trend, IP marketing has frequently exploded out of the circle, showing its unique advantages and style in awakening consumer demand, and bringing new opportunities to many traditional industries. (over)

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