The braised food market has fully recovered, and Juewei Food is ushering in new opportunities for development


On March 2, Juewei Food Co., Ltd. (hereinafter referred to as “Juewei Food”) announced its main operating data in 2023. The announcement stated that according to the company’s preliminary calculation, the operating income in 2023 is expected to be 7.2 billion-7.3 billion yuan, a year-on-year increase of 8.71%-10.22%, and the revenue growth will not be less than 600 million yuan. Regarding the performance of achieving revenue growth in 2023, Juewei Food stated in the announcement that the company adheres to the corporate strategy of “deeply cultivating the main duck neck business and building a gourmet ecosystem”, further focusing on the main business, continuing to increase market share, and maintaining main performance The indicator continues to grow.

Jiang Han, a senior researcher at Pangu Think Tank, told “Consumption Titanium”: “The reason why Juewei Food can achieve performance growth in 2023 is mainly due to the following points: First, as the impact of the epidemic recedes, the consumer market gradually recovers. In particular, the offline retail and catering industries have provided favorable conditions for the sales of braised food products; secondly, the supply chain network and efficient cost control capabilities that Juewei Food has built over the years have enabled it to survive under the pressure of rising raw material and energy prices. Maintain competitiveness; thirdly, Juewei Food continues to innovate products and services to meet the diverse needs of consumers and enhance customer stickiness; finally, Juewei Food continues to expand its store network and further enhance its market coverage and brand awareness by increasing market share.”

In the past year, Juewei Foods continued to deepen brand building, increase marketing efforts, and achieve steady revenue growth through measures such as optimizing supply chain management and improving production efficiency. At the same time, Juewei Food also actively responds to market changes, adjusts product strategies, and launches a series of new products that meet consumer needs, effectively increasing market share. It can be said that 2023, with the theme of growth, marks that this leading braised food chain is re-entering the growth cycle. In terms of performance in the first three quarters of 2023, Juewei Food’s revenue was 5.631 billion yuan, a year-on-year increase of 9.99%; net profit was 390 million yuan, a year-on-year increase of 77.57%. Wind data shows that the gross profit margin and net sales profit margin of Juewei Food in the third quarter of 2023 were 25.77% and 7.28% respectively. In the first two quarters of 2023, they will be 24.30%, 7.22% and 22.34%, 5.21% respectively.

As the leading chain of braised products, Juewei Foods has re-entered the growth cycle with the recovery of domestic consumption after experiencing a decline in performance. Under the challenge of the downturn in the braised food market in recent years, Juewei Food has “firmed confidence, maintained determination, focused on the main business, reduced costs and increased efficiency, and strictly controlled leverage” to bring it resilient growth, which is also the reason for Juewei Food. long-term policy to ensure survival and maintain development. According to industry insiders, with the recovery of the braised food market, Juewei Food will also usher in more new development opportunities.


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