The annual meeting of the first production association industry was grandly held in Beijing. Film and television majors reviewed the market performance and determined their ingenuity in creation.
On March 26, the annual meeting of the Capital Radio and Television Program Production Industry Association was held in Beijing. This year’s annual meeting focuses on the dramas that premiered on TV stations and video websites from March 1, 2023 to February 29, 2024. It focuses on major themes, craftsmanship, high-quality development, and the creation of outstanding works worthy of the times. Several key Words are divided into activity units. This promotion activity also adds a micro-short drama unit. Through three rounds of data screening, voting by member units and platforms, and expert review, we will select the good works in everyone’s mind, communicate with each other, and learn from each other.
Liu Yanming, president of the Capital Radio and Television Program Production Industry Association, said in his opening speech at the annual meeting that spring is getting longer and longer, and it is the right time to gather. The annual meeting of the Capital Radio and Television Program Production Industry Association is not only a gathering between relatives and friends, but also a collision of industry wisdom. Practitioners and creators, with their love and perseverance, continue to launch one thoughtful work after another, presenting visual feasts to the audience. After the cold winter and entering spring, China’s television industry has moved towards recovery. The purpose of holding the recommendation event is to boost the morale of the industry. We hope that practitioners can unite as one, cooperate for win-win situations, and work together to promote high-quality development of the industry.
The annual meeting was lively. President of the Capital Radio and Television Program Production Industry Association Liu Yanming, Executive Vice President Gong Yu, Vice Presidents Hou Hongliang, Zhang Ping, Zeng Yingxue, Liang Zhenhua, Yang Xiaopei, Chairman of the Board of Supervisors Dun Qi and other association leaders attended the party. In addition, there are Li Jingsheng, vice president of China Broadcasting Federation, Han Yunsheng, second-level inspector of Beijing Radio and Television Bureau, Zhao Yifang, founder and chairman of Huace Group, Guo Jingyu, chairman of Changxin Media, founder and chairman of Ningmeng Film and Television Su Xiao, Bai Yicong, founder and CEO of Linghe Culture, and other leadership experts, industry luminaries, and industry leaders gathered together to award recommendation honors to the outstanding works of the past year.
This recommended series includes a total of 46 works in 5 categories. From the recommendation list, we can see that TV dramas and online dramas of various types are blooming. This all-round and multi-dimensional recognition encourages everyone in the drama industry.
The “Special Contribution TV Series of the Year” revolves around major themes such as the 10th anniversary of the joint construction of the “Belt and Road”, the 70th anniversary of the victory of the War to Resist US Aggression and Aid Korea, and the 130th anniversary of Mao Zedong’s birth, showing the spirit of the times and annual performance of the creators; in the “Annual Original Drama Series” , the creators’ strict control over the quality of the drama series demonstrates the ingenuity of the film and television industry and the true face of the times; the “Annual Quality Drama Series” targets the themes of the times and people’s livelihood hot spots, and uses realism techniques to achieve the goal of keeping pace with the times. Resonate, empathize with the audience, and move towards high-quality development; “Excellent Drama Series of the Year” brings together outstanding works from different angles that are worthy of the times, demonstrating the responsibilities and missions of literary and artistic workers.
In addition to excellent TV dramas and online dramas, this annual meeting also awarded honors to high-quality micro-short dramas. The “Micro-short dramas worth paying attention to in the year” demonstrated that micro-short dramas, as an emerging industry, are in “finding the right choice”. It has developed rapidly under the requirements of “topics, telling good stories, and producing high-quality photos”. These honors reflect the current vigorous trend in the film and television industry where long-form and short dramas learn from each other and develop together.
Guest representatives gathered together and shared their valuable experiences with fellow participants. These precious views reflect the new era and new atmosphere, and reflect the creators’ pioneering innovation and excellence in ideological connotation, artistic level, and expression form. In this way, they can drive the creative enthusiasm of the film and television industry, produce more high-quality masterpieces, and Contribute to industry development. Teacher Zeng Yingxue shared her experience in creating major themes: we must work hard on reality and true feelings, conduct in-depth field research, collect materials, and impress the audience with real details.
Gong Yu believes that “generative AI” will have a huge shock and disruptive change in the film and television industry, but the best works are still created by people. Zhao Yifang said that creation is not easy. Facing the global integrated market, the topic selection must be more ingenious and innovative, maintain cultural heritage driven by technology, and always maintain awe of the industry. Liang Zhenhua and Guo Jingyu both expressed their attitudes as creators in the same sentence: treat every subject well, write every script well, work hard on every scene, and treat every work with affection and heart from this moment on. Bai Yicong started from his personal experience and provided micro-short drama creators with a new direction in selecting themes.
2023 is a good year for innovative breakthroughs in TV dramas. The creation of major theme dramas will strengthen integrity and innovation, the creation of reality-themed dramas will reach a new level, genre creation will be further improved, and online drama creation will accelerate the transformation and integration. In the future, the drama industry will start at a new starting point further prosper and develop, contributing light and heat to enhancing the country’s cultural soft power.
The Capital Radio and Television Program Production Industry Association will lead by example, strive to set a benchmark for the Chinese film and television industry, and lead the industry to a higher level. We believe that in the new year, China’s audiovisual content market will become even more vigorous.
