Songdian Camera and Chen Jianbin appeared in Shenzhen Metro: creating a new business card for the city
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On April 1st, Songdian Camera and its brand ambassador Chen Jianbin appeared on the Shenzhen subway, creating a new business card for the city as the founder of a domestic imaging brand. Looking at the domestic camera market, digital cameras have become a dark horse in the electronic technology market. On the one hand, some newly released mid-to-high-end models are in short supply in the market, and many best-selling models are hard to find. On the other hand, the market for mid-to-low-end cameras has been rising in recent years, both in terms of shipments and sales. All of them have reached new highs.
Travel photography has become an emerging business format, and the cultural tourism industry and the photography industry “complement each other”
A city becomes a coveted check-in point and destination because of a photo. At a time when more and more emphasis is placed on the “experience” of tourism, travel photography, as an emerging business format, has become popular in major scenic spots across the country. It combines tourism with lenses, allowing people to immerse themselves in different regional cultures and lifestyles during travel, and has broad market demand and development prospects. Driven by short videos and VLOG (video logs), photography and travel have become new tracks for many young people. Along with this, it is obvious that the memory of mobile phones cannot meet the needs of photography, and cameras have gradually gained unanimous favor among young consumers.
Songdian Camera is a typical representative among them. With its fashionable retro design and high cost performance, its sales performance has been rising all the way, and it has long been at the forefront of sales on several major e-commerce platforms such as JD.com. The cultural tourism industry and the photography industry “coexist with each other”, further promoting the market development of Songdian cameras and consolidating its industry position as the creator of domestic imaging brands.
“Made in China” changes to “Created in China”, hard power and resilience become the key to brand competition
In the process of transforming from “Made in China” to “Created in China”, vigorously promoting high-quality development has become a social consensus. In this environment, brand building has been elevated to a strategic level. It is not only regarded as a symbol of the country’s overall strength, but also a sail for Chinese enterprises to sail into the international market. In the ever-changing market, how to break through has become a problem faced by many brands, and the basis of all this is the competition of hard power in scientific research.
Since its establishment, Songdian Camera has been well aware of the importance of technological innovation and advancing with the times. It has been deeply involved in the field of digital imaging for fourteen years, focusing on innovative research and development, advancing with the times, constantly improving the quality and performance of domestic cameras, and solving the core problems of cameras. From technical difficulties to optimizing product appearance design, we continue to keep pace with the times, launching nearly 20 new products every year to meet the imaging needs of different age groups and different consumer groups.
In 2023, the release of the Songdian brand’s first-generation optical zoom travel camera DC305X allowed consumers to see the potential of domestic imaging brands. Secondly, the launch of DC206X has also attracted widespread attention and praise. The launch of two optical zoom cameras means another breakthrough for the brand in the field of optical zoom. DC206X has not only made significant improvements and breakthroughs in photo resolution and dual front and rear cameras, it can also adapt to more shooting scenes. Let the majority of photography enthusiasts start their ideal photography journey.
Fulfilling the mission of own-brand domestic products, Songdian Camera will continue to write brand glory
Fourteen years of growth have also been accompanied by fourteen years of glory. Along the way, Songdian Camera has achieved fruitful results, successfully captured the hearts of many consumers, and has become the choice of more and more people. This time, Songdian Camera Shenzhen Metro’s entire line of advertising has made an eye-catching appearance. The power of traveling through the city has attracted many attentions and made more people feel Songdian’s full sincerity. It has created a new business card exclusive to Songdian for the city and conveyed the brand image and product information to a wider audience. .
As the founder of a domestic imaging brand, Songdian Camera pursues excellence in technology, continuously promotes the development of basic science, and performs well in optical systems, storage technology, wireless communication technology, etc., and has a good reputation, but what is more lasting is Songdian Camera. Dian Camera has a firm belief in sustainable development and making domestic brands bigger and stronger.
In the future, Songdian will actively fulfill the corporate responsibility and mission of its own brand of domestic products, improve its scientific research strength, polish its golden brand, continue to develop camera products with higher imaging levels, continue to enrich its product lines and develop sales channels, and provide users with Provide a better shooting experience, reach more consumer groups with better products and services, achieve universal imaging popularity, and lead domestic camera brands to the world.
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