Song Zhenhua, President of Bingo Consulting, strategic marketing brand consultant for Chinese brands
Song Zhenhua, founder and CEO of Bingo Consulting, attended the event
Over the past 40 years of reform and opening up, Chinese brands have gradually entered the world, but their popularity and influence in the international market are still relatively limited. At the same time, domestic consumers’ recognition of Chinese brands needs to be improved urgently. It can be said that Chinese brands are currently in a critical stage of climbing and overcoming obstacles. However, many Chinese companies rely on short video platforms to accumulate a certain amount of traffic, but they only focus on the curve-growing traffic figures and ignore the shaping of brand genes. In Bin According to Song Zhenhua, founder and CEO of Guo Consulting, this is tantamount to sacrificing the good and chasing the last. When the dividends are unsustainable, the company will soon fall into the dilemma of brand emptiness and user loss.
As a strategic marketing brand consulting company for Chinese enterprises, Bingo Consulting has been deeply involved in the Chinese market for decades and is committed to helping Chinese enterprises avoid detours and continue to grow. As the founder of Bingo Consulting, Song Zhenhua often mentions a saying: “There are no shortcuts to branding, only management.” In his view, brand building is not something that can be achieved overnight, but requires companies to start from their core operations and achieve long-term and stable development through effective strategic planning, marketing and brand management. He proposed: “Every step of the brand’s growth should be a reflection of the realization of the company’s strategic goals, not just the results of marketing.” This kind of thinking enables Bingo Consulting to go deep into the business management of the company and work with customers , fundamentally solve the problem and achieve sustainable growth of the brand.
Bingo consults some clients
In cooperating with customers in different industries and fields, Bingo Consulting not only helped customers clarify their brand positioning, but also jointly achieved strategic goals through continuous strategic optimization and practical implementation: serving as a global online strategic partner of DJI Innovations for 4 years , helping DJI’s performance increase by 130%; injecting the ultra-cutting-edge gene of “dare to leapfrog” into Realme, helping Realme achieve the top three in global Android phone sales; as a 3-year strategic partner of moxibustion, helping the brand sales from 0 to 1 billion, becoming Ai Ranked first in the moxibustion patch category; helped Carrefen carry out integrated top-level brand design from strategy to creativity, regain traffic sovereignty and brand pricing power through brand upgrade, and help Carrefen become a national brand…
Bingo Consulting’s service model goes beyond the scope of traditional consulting. By comprehensively thinking about the business logic of the enterprise, starting from the four parts of business strategy, brand strategy, product strategy, and marketing strategy, it truly becomes the “business partner” of the enterprise. Song Zhenhua insists, “Our glory comes from the success of our customers, not just providing a strategic solution.”
Bingo Consulting knows that true brand power requires time and strategic guidance. Under the leadership of Song Zhenhua, Bingo Consulting has not only found an effective growth path for Chinese brands in the era of new media such as short videos, but more importantly, it has provided strategic perspectives and practical methods for the long-term development of Chinese brands. Through in-depth market insights and forward-looking strategic planning, Bingo Consulting helps Chinese brands build lasting competitive advantages and provides strong support for Chinese brands to build their own influence.
