Separate yourself from the industry!Haier Smart Home AWE demonstrates technological leadership
After decades of development, smart homes have never stopped imagining the future.
“Home” as a perceptual life scene emphasizes emotion, while technology is only a means to meet needs and visions. From smart home to smart life, this is not an upgrade of a concept, but a real face to consumer needs and letting technology have warmth. When users need a “people-centered” living space, manufacturers no longer provide a single product or service, but a one-stop, full-scenario solution.
Although 5G technology has long been implemented and IoT is also developing rapidly, the current smart home industry is still facing ecological fragmentation and experience separation due to unintelligent devices. For users, wanting to have an ideal and customized smart life still faces a high threshold.
This experience gap between ideal and reality has begun to force leading players in the industry to continue to innovate and break away from conventional innovative thinking. On March 14, at the 2024 China Home Appliances and Consumer Electronics Expo (AWE2024), Haier Smart Home used disruptive technological innovations to explain how this industry should evolve from a single model to one by bringing 5 major brands and over 100 first-of-its-kind technologies Home appliances realize the transition to wisdom and life.
“Three-dimensional leadership” from products to wisdom to life
Why can only disruptive innovation that differentiates the industry rewrite the future?
More than a hundred years ago, when people first entered the electrification era, the incandescent lamp invented by Edison promoted the popularization of lighting. More than a hundred years later, the development stage of smart homes dominated by single-product intelligence began to enter the “smart surplus” In this era, most of the industry is engaged in continuous innovation, ignoring the underlying technologies and usage scenarios that affect the real needs of users.
Today, for the smart home industry, whole-house intelligence puts more emphasis on intelligence, while smart life proposes a kind of intelligence that better understands users and provides sensory emotions and interactive value.To complete the transition from whole-house intelligence to smart life, this disruptive innovation requires the realization of “three-dimensional leadership” from original technology – smart technology – life solutions.
At the AWE site, Haier Smart Home brought a total of 101 original technologies from 5 major brands, each of which is dedicated to solving life problems for users.
Take the storage of fresh meat as an example. If it is placed in the cold fresh area of an ordinary refrigerator, it will start to become sticky and stale in up to 3 days. However, if it is placed in the cold fresh area of Haier refrigerators with the industry’s first magnetically controlled cold fresh technology, it will still be as fresh as ever after 10 days. Just eat and cut as you like. There was also a Casarte “stealth” cigarette machine on site that aroused everyone’s curiosity. It is equipped with the industry’s first full-embedded technology. The thickness of the hood is reduced from the traditional 350mm to 325mm, achieving the effect of “full front concealment and flush bottom”, which perfectly solves the problems of traditional hoods such as protrusion and easy collision.
Looking at the entire Haier Smart Home exhibition area, this first-of-its-kind technology that solves life’s problems is everywhere. There is no way to avoid a 2-10cm gap when the refrigerator is embedded in the cabinet. Casarte refrigerator pioneered the flat-embedded technology and achieved zero flash gaps. Ordinary water heaters accumulate scale after being used for a long time, and there are also hidden dangers of water leakage. Casarte crystal bladder water heater invented the industry’s only non-metallic inner tank without adding magnesium rods, achieving 0 metal, 0 rust water, 0 magnesium scale, and can withstand pulses It was suppressed 2 million times, far exceeding the national standard by 12 times. Ordinary floor scrubbers are not powerful enough, and cleaning the whole house is time-consuming and labor-intensive. Haier’s cleaning robot floor scrubber dust-free X11 Station is equipped with the industry’s first dual-power cleaning technology, achieving twice the cleaning power and increasing efficiency by 50%.
For people in different regions, Haier Smart Home’s technological innovation directions are also different. For example, Fisher & Paykel, the world’s top luxury home appliance brand, has developed independent freezing temperature-changing technology in response to Australian locals’ demand for refrigerators with far greater refrigeration space than freezing, and launched the S+ series refrigerators with 83% refrigeration capacity. In response to the unstable power supply in most parts of Africa, Haier Smart Home has launched a generator air conditioner, which can ensure long-distance air supply in large spaces even during power outages.
Haier Smart Home’s disruptive innovation is not limited to single-product technology, but iterates smart technology based on user needs to continuously meet higher-level smart lifestyles.
At the AWE site, Casarte demonstrated an “invisible” air conditioner and launched the Wuheng air solution for the first time, which changed the shortcomings of traditional central air conditioners such as cold and hard wind, the need for manual adjustment, and loud noise, and provided users with constant temperature and constant humidity. , constant purity, constant oxygen, and constant quiet healthy air experience. Users cannot feel its existence, but can enjoy the beauty it brings in real time.
On site, Sanyiniao built a one-bedroom smart space to restore the family space. Starting from the smart courtyard, to the smart entrance, smart living room, smart kitchen, and then to the laundry room, cloakroom, bedroom, and bathroom, Triwing Bird provides one-stop solutions in 20 scenes in 8 major spaces. Solve all problems of user needs effectively.
Triwing Bird’s borderless, time-traveling and customized smart life solutions have allowed the smart home industry to officially complete the leap from whole-house intelligence to whole-house intelligence. Different from the industry, Sanyiniao does not innovate around a single space, a single category, or a single service. Instead, it integrates home appliances from planning to customization to delivery, thereby building a real home appliances on the ground. smart family. At the AWE site, Sanyiniao also demonstrated the industry’s first integrated design platform for smart home appliances – nesting design. It is different from the traditional separation of home appliances and homes. It can provide personalized scene customization in as fast as 15 seconds. solution, the design efficiency is increased by more than 6 times.
From product technology to smart technology to life technology, Haier Smart Home has achieved comprehensive leadership in three dimensions. In this technological long-distance race, Haier Smart Home, which has distinguished itself from the industry and achieved leadership, always puts users first in innovation. Everything revolves around users’ product use and scene experience to launch revolutionary innovations and continue to do so. Lead the development of the industry.
Behind technological leadership lies the “global layout” of open innovation
In the field of technology, technological leadership brought about by disruptive innovation often requires continuous resource investment and a corporate culture that allows trial and error, and this is usually the innovation capital that only the top players in the industry have. A quick look at Haier Smart Home will reveal that behind its achievement of “technology leadership”, the leadership of its “R&D system” is an internal factor.
Haier Smart Home has laid out a 10+N open innovation system offline. Relying on the online HOPE platform, it links 250,000+ experts and 1 million+ first-class resources around the world, forming an innovation ecosystem of co-creation, win-win, and sharing. Use first-class R&D resources and the best R&D system to gather global strength to create the most advanced technology and the most popular products for users.
This is the global layout of technological innovation and the most powerful support for achieving global leadership in science and technology.
On the one hand, Haier Smart Home has gathered global R&D efforts to achieve efficient innovation and iteration.Haier Smart Home engages in scientific and technological innovation, giving full play to its open innovation advantages to produce new technologies and products with the most efficient use of resources.
In the United States, the most common laundry scenario is that two machines are required to complete one load of laundry, which not only takes a long time to wash and dry, but also consumes a lot of electricity. In this regard, GE Appliances, Haier Qingdao and Haier Europe “joined forces” to develop the Combo ultra-efficient washing and drying machine, which shortens the washing and drying time that generally takes 6 hours in the industry to 2 hours, and saves 50% of energy.
On the other hand, Haier Smart Home insists on localized innovation to make a better life regardless of national boundaries.Wherever there are user needs, there will be innovative breakthroughs from Haier Smart Home.
In Japan, the space in users’ homes is too small to accommodate a large-capacity washing machine. The AQUA heat pump drum washing machine changed the inclined barrel to a vertical barrel design, and added clothes care functions such as air washing, wrinkle removal and sterilization, achieving the smallest size in the industry but equipped with a 12kg large-capacity design. , can be perfectly integrated into small apartments. In Spain, users pay attention to high efficiency and low energy consumption. The Candy H20 dishwasher has an innovative quick-wash system that can complete the entire process from cleaning to drying in 5 minutes.
There are never shortcuts to technological innovation. Haier Smart Home has always been user-centered and insisted on being original and unique. Of course, this is an extremely difficult road. Fortunately, Haier Smart Home has not only continued on for decades, it has also continued to open up new tracks and add new opportunities to the industry, and has also continued to open up wonderful things to users around the world. A new chapter in life.
It can be said that Haier Zhijia does not choose to stand on the shoulders of giants, but chooses to become that giant.
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