Haier Smart Home: “Inside and Outside” of the 135th Canton Fair
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On April 15, the 135th China Import and Export Fair (hereinafter referred to as the “Canton Fair”) opened at the Guangzhou Pazhou Convention and Exhibition Center. In the exhibition hall, Haier Smart Home carries a variety of leading products such as refrigerators, washing machines, and air conditioners, bringing wisdom, technology, and green life solutions to global exhibitors.
As the “barometer” and “wind vane” of China’s foreign trade, the Canton Fair has long been a window for many Chinese companies to demonstrate their strength. On this platform, Haier Smart Home showcases the most leading life solutions; and outside of this platform, Haier Smart Home has also delivered a leading global report card.
At the Canton Fair: Showcasing leading technology solutions
Since participating in the Canton Fair, Haier Smart Home has always been committed to providing leading life solutions to users around the world. At this Canton Fair, Haier Smart Home not only brought its most advanced technology products to the scene, but also launched a variety of green smart solutions.
In the Haier Smart Home exhibition area, the latest high-end products such as the X11 series of washing and drying combinations and clean ice-making refrigerators attracted many merchants to stop and experience them. Among them, Haier X11 washing machine is equipped with original fresh air technology, which can replace the air in the cylinder in 2 minutes and can achieve up to 12 hours of air replacement. Even if you forget to take out the clothes after washing, there will be no odor. Haier’s clean ice-making refrigerator is the first of three refrigeration systems. The refrigeration, freezing and ice-making compartments are independently refrigerated. The purity of ice produced by ordinary refrigerators is up to 10 times. And its advanced freezing and wet-dry storage technologies can extend the freshness and freezing time of fresh produce and vegetables by up to 2 times.
Expert air conditioners achieve “clean air” while achieving “clean air”. The UVC PRO sterilization rate is as high as 99.998%. At the same time, Southeast Asia relies on the Haismart platform to provide users with smart services and intelligently adjust the best cooling mode, while ensuring the cooling effect. To maximize energy saving. Smart HQ has been launched in North America, which can realize OTA upgrade technology of air conditioner indoor and outdoor units, leading the industry.
In addition, with the deepening of the concept of sustainable development, energy conservation, environmental protection, green and low carbon have become the focus of users. In response to this demand, Haier Smart Home exhibited a series of energy-saving products and solutions such as the heat pump dishwasher with the lowest energy consumption in the industry and the zero-carbon building R290 ATW. Among them, Haier dishwashers save 30% more energy than European Class A, achieving the lowest energy consumption in the world among similar products. At the same time, they use intelligent door-opening and quick-drying technology to achieve higher drying efficiency. While meeting users’ cleaning needs, It also conforms to the user’s awareness of energy conservation and environmental protection. The R290 ATW heat pump solution, which includes photovoltaics, energy storage, air source heat pumps and other equipment, has an energy efficiency of up to A+++ at 35℃ and 55℃. The energy efficiency has led the entire industry, achieving green energy supply and efficient and economical operation of the entire system, providing users with Bringing efficient, comfortable, convenient and safe energy-saving experience.
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The high-end, green smart solutions exhibited at the Canton Fair are part of the results of Haier Smart Home’s insistence on independent brand creation based on the differentiated needs of users. Since going overseas, Haier Smart Home has firmly established its own brand and taken the road of high-end brand creation. After more than 30 years of global brand creation, Haier Smart Home has begun to achieve full market leadership.
Globally, Haier once again won the first place in the global retail sales of large home appliances in 2023. This is the 15th time it has won the championship. In the United States, GE Appliances has become the leading local home appliance company; in Europe, Haier Smart Home’s revenue has bucked the trend and increased by 23.93%, and has been the fastest growing market for eight consecutive years; in New Zealand, Fisher & Paykel has firmly ranked No. 1 in the white appliance market. 1; In Pakistan, Haier’s market share ranks No. 1 in the industry; in Vietnam, AQUA washing machines rank No. 1 in the industry; in Thailand, Haier air conditioners and freezers rank No. 1 in the industry…
In the early 1990s, Haier Smart Home, like all Chinese home appliance companies, used the Canton Fair as a platform to go abroad and go global. At that time, Haier Smart Home insisted on taking the road of “exporting and building a brand”, which was also the most difficult road to follow. It not only required a large amount of initial investment, but also required a long period of brand consumption before it was accepted by the Western market.
By the end of the 1990s, Haier Smart Home began to establish a three-in-one localization base in the United States and began to create local brands. Today, Haier Smart Home has 10 R&D centers, 143 manufacturing centers, and 230,000 marketing networks around the world. It promotes globalization with localization, serves globalization with globalization, and continues to write the latest achievements around the world.
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