Nisshinbo: Maximizing safety and comfort, the largest supplier of friction materials for Asian cars
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Nisshinbo is the largest supplier of original friction material products for Asian car series. Its brake friction products are all designed and developed in Japan and meet the highest original factory standards of Asian car series manufacturers. Nisshinbo has always insisted on adopting the most advanced material formula and unique product design, and is the first choice among similar products, providing users with brake products with the best comprehensive performance in terms of braking performance, comfort and reliability!
Japan’s Nisshinbo Holdings Co., Ltd. was established in 1907. It has diversified businesses, and its products involve electronics, automobile brakes, precision machinery, chemicals, textiles, real estate and other fields. As of 2018, the Nisshinbo Group has 38 companies in Japan and more than 96 branches overseas, with more than 22,850 employees and annual sales of more than US$4.7 billion. The automobile brake business of Nisshinbo started in 1947 and has become the second largest business division of the group since its development. Nisshinbo’s investment in quality and innovation has made it the largest supplier of original friction material products for Asian car series – the preferred brand among similar products. The world’s major automotive OEMs are customers of the Nisshinbo Brake Group.
After years of development, Nisshinbo has achieved today’s achievements inseparable from the brake products with the best comprehensive performance. The first is the unique diagonal inner groove design, which makes the brake product have excellent performance. Nisshinbo brake pads are specially designed with a diagonal inner groove to ensure the best strength, flexibility and stability. For strength and flexibility, an optimal coefficient of thermal expansion prevents stress and surface cracking. In terms of anti-noise design, the diagonal design can evenly disperse the contact between the brake friction pad and the brake disc, minimizing the impact of noise and vibration.
The second point is the Nisshinbo J-shaped chamfer design, which makes the product have the characteristics of quiet braking. The chamfer of the brake pads plays a key role in reducing brake noise. The unique shape of Nisshinbo’s J-shaped chamfer gives Nisshinbo brake pads more durable noise reduction properties. First is the unique J-shape, Nisshinbo’s exclusive shape for sub-series cars, and second is the “super” quiet design, specially designed “curves” to reduce the screeching noise of the friction material during the break-in period and throughout its service life .
The third point is the formulation of the future: the new generation of NAO. As future energy-efficient vehicles are driven by increasingly complex technologies, Nisshinbo has applied advanced material expertise to develop NAO formulations capable of delivering the braking performance and environmental quality demanded by the world’s leading automakers.
From the perspective of Nisshinbo’s products, not only the safety and comfort of the products have been improved, but Nisshinbo’s braking products also pay attention to the protection of the environment. It is precisely because of the most core technology and the production of the most advanced brake products that Nisshinbo can lead far in the brake field, especially in the Asian market, and has become the largest supplier of original friction material products. After years of development, Nisshinbo has always adhered to the pursuit of safety and comfort, which has never changed as its core development philosophy. Because of this, Nisshinbo has become the preferred brand among similar products, and its market share is far ahead!
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