Minsheng Bank Tianjin Branch actively promotes youth publicity and education activities to help improve youth financial literacy

Minsheng Bank Tianjin Branch actively promotes youth publicity and education activities to help improve youth financial literacy

Minsheng Bank Tianjin Branch has always deeply practiced finance for the people, actively fulfilled corporate social responsibility, and continued to do a good job in the special work of consumer rights protection. Youth financial consumers have always been the focus and key areas of the bank’s financial knowledge publicity and education work. The bank has always adhered to the combination of multiple channels and actively carried out various and content-rich publicity activities to help young people enjoy finance.

  Guard hope and light up the future

In recent years, with the vigorous development of my country’s Internet information industry, telecom network fraud has also shown new, diversified, and scientific features, which is hard to guard against. In addition, people’s living standards are improving day by day, smart phones have entered every household, and various games emerge in endlessly, which are very attractive. Because primary and middle school students are not deeply involved in the world and lack social experience, criminals have extended their claws of fraud to teenagers group.

In order to further improve the financial literacy of young people and develop good consumption habits, Minsheng Bank Tianjin Branch focused on young people, combined with the needs of students and recent hotspots, carefully designed and produced the “Case Book on the Protection of Teenager Consumer Rights and Interests”, through “Show Moments, you may Cases such as “Introduce future troubles” and “Fill in real information on forums to attract scammers to defraud” have popularized financial knowledge for students, helped students understand the eight rights and interests of financial consumers, and helped teenagers through the analysis of minors’ financial fraud cases. Establish correct investment concepts, cultivate healthy financial management awareness, and correctly prevent financial risks.

  Care for growth, hope for peers

Minsheng Bank Tianjin Branch actively expands online publicity and education channels, analyzes and sorts out recent hot issues related to the vital interests of young people, focuses on telecommunications and network fraud routines, combines real cases and risk warnings, carefully designs “down-to-earth” case scenarios, and originally produced ” Financial live broadcasts are risky, you need to be cautious when investing and buying”, “Protect Personal Information, Protect Property Safety” and other works, explain financial knowledge in easy-to-understand language, and display it in the form of long pictures, comics, videos, etc., through vivid and interesting The financial knowledge animation helps young people understand risks, establish risk concepts, and ensure that young people can acquire financial knowledge related to their vital interests without leaving home.

  Live up to the youth and walk towards the light

Tianjin Branch of Minsheng Bank also went to Guangmingdao Middle School in Wuqing District and Yinghua School in Dongli District to teach rich financial courses to students through offline publicity and online publicity.

The content of the course revolves around the relevant materials of “Financial Integrity Accompanying Me” to help students deepen their understanding of financial concepts and enhance their awareness of financial integrity. Huang Xiao, a lecturer in the business department of the branch, explained financial knowledge such as currency and wealth management to the students through cases and short stories, and introduced the correct concept of money. The teaching format is illustrated and easy to understand, which is more close to the daily life of elementary school students. Students are attracted by the novel courseware and lively course content, listen carefully, and initially establish a correct concept of financial management and risk prevention awareness.

In-depth publicity, education and popularization of financial knowledge will benefit the present and the long-term. Tianjin Branch of Minsheng Bank will continue to do a good job in the popularization and publicity of financial knowledge among young people, integrate financial knowledge into the daily life of young people, help improve the financial literacy and comprehensive level of young people, and contribute to the creation of a harmonious and healthy financial ecological environment.

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