Menglong: Cross-border? We are serious!

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Menglong, which is unique in the ice cream industry, recently once again demonstrated its spirit of daring to innovate and cross-border. Not long ago, this high-end ice cream brand joined hands with the cutting-edge baking brand Kumo Kumo to jointly launch a new co-branded product – Magnum Zhenqiao Cheesecake. This is not only the second cross-border cooperation between Magnum brand and bakery products, but also its first collaboration in the bakery category. A new attempt on the road of cross-border marketing.

The cooperation between Menglong and Kumo Kumo aims to jointly create a product exclusive to them by sharing their target audience, that is, the majority of dessert lovers. This strategy reflects Menglong’s keen insight and accurate grasp of market demand. Not only that, Menglong has also further enriched its cross-border co-branded product line through cooperation with other baking brands such as Yuanzu Cake to meet the taste needs of different consumers.

In addition to cross-border cooperation with baking brands, Menglong is also good at capturing regional characteristics and cultural elements and integrating them into product innovation. For example, in response to the dietary preferences of consumers in the Sichuan and Chongqing regions, Menglong launched brown sugar ice powder flavored popsicles. This regional special product is deeply loved by local consumers. This way of combining regional culture with product innovation not only enriches the cultural connotation of the product, but also enhances the market competitiveness of the brand.

In terms of marketing methods, Menglong also dares to innovate. For the first time, the brand uses the popular ins virtual idol imma as the happy ambassador. This move breaks the dimensional wall and brings new exposure opportunities to the brand. The virtual idol imma has won the love of many fans with its exquisite appearance, fashionable clothing and real-person style, and has also injected new vitality into the Menglong brand.

In addition, Menglong has also cooperated with other well-known brands such as Alexander Wang to jointly launch joint limited edition ice products, further enhancing the brand’s fashion and influence. This cross-border cooperation not only makes Menglong’s products more diversified and personalized, but also brings more fresh and interesting experiences to consumers.

Menglong’s cross-border marketing not only demonstrates the brand’s innovative spirit and market acumen, but also reflects its in-depth understanding and satisfaction of consumer needs. Through continuous innovation and cross-border cooperation, Menglong has successfully built itself into a fashionable, trendy and creative ice cream brand, bringing more beautiful and happy times to consumers.

In the future development, we have reason to believe that Menglong will continue to maintain its innovative spirit of cross-border marketing and bring more surprises and experiences to consumers. At the same time, we also look forward to Menglong’s cross-border cooperation in more areas to create more value and fun for consumers.

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