Looking at Haier Smart Home from AWE, it is not a prophet but it is always willing to take the lead.
When creativity continues to emerge and continue to fission, it will form an advanced leadership force.
Stepping forward to become a “world-class enterprise”, at the 2024 China Home Appliances and Consumer Electronics Expo (AWE), Haier once again showed the outside world with sets of market-leading data, disruptive innovative products, and innovative scenes. The leadership of “Enterprise of the Times”.
The best way to foresee the future is to create it. From AI intelligent fresh-keeping technology, to upgrading smart home brain capabilities, to forward-looking layout of the “old for new” system, Haier lets the world see how Chinese brands interpret the future of “good life” from a higher dimension.
“Move” your health home
On March 13, Shu Hai, vice president of Haier Smart Home and general manager of Haier Smart Home R&D, said at the Haier Smart Home Ecosystem Conference that in 2023, Haier will have more than 1,000 original technology products on the market and add 37 new internationally leading scientific and technological achievements. .
At this year’s AWE, Casarte’s new “invisible” air conditioner attracted much attention. It launched the industry’s first Wuheng air solution. The system mainly uses a top-to-floor cooling and heating radiant system laid on the ceiling and floor to adjust the temperature. There is no air conditioning outlet and internal unit, making it “invisible” in appearance; at the same time, the system Using water instead of refrigerant not only eliminates the feeling of cold and hard wind, but also solves the problem of wind noise of traditional air conditioners, and also achieves “invisibility” in terms of hearing.
Mention why you should bring healthy air home? Lei Yongfeng, head of the Haier air-conditioning brand, said, “Good air and good air-conditioning are healthy when the temperature and humidity are suitable, clean and pollution-free, fresh and refreshing, have sufficient oxygen content, and cold wind does not hurt people. The air that is comfortable and healthy in these five dimensions is healthy. “
In fact, in order to bring good air to your home, Haier has been focusing on how to make users breathe healthily and use air conditioners healthily since it invented the first healthy self-cleaning air conditioner in 2015. Now Haier has redefined healthy air conditioning in terms of temperature, humidity, style, clarity, and freshness, and has taken the lead in formulating the industry’s first indoor air quality classification and evaluation standard, so that good air and good air conditioning can be traced.
Regarding Haier’s future plans for air conditioners in the health dimension, Lei Yongfeng said, “In the next three years, we will rely on good air standards, thoroughly focus on consumers’ experience and actual feelings, and not focus on parameters, improve the quality of the respiratory environment, and vigorously develop green and low-carbon The company’s variable shunt technology will be installed in all series, taking one step closer to realizing self-cleaning technology. Secondly, it will also deeply explore the frequency conversion technology to improve the heating and cooling comfort in environments with harsh climate conditions. In addition, purification and refreshing technology will It is further integrated into the air conditioner, so that everyone can enjoy healthy and good air at home anytime and anywhere.”
In addition to bringing healthy air to consumers’ homes, Haier will also bring healthy diet to consumers’ homes at this year’s AWE. In order to solve the problem that fresh meat stored in ordinary refrigerators is easy to become woody and hard, affecting the taste, Haier Refrigerator released AI intelligent fresh-keeping technology at this year’s AWE site – a full-space intelligent fresh-keeping cabin. Different from the previous passive operation of refrigerators that require users to “point where to hit”, the full-space intelligent fresh-keeping cabin uses five major technologies: intelligent preservation, intelligent perception, intelligent interconnection, intelligent interaction, and intelligent decision-making to liberate users from cumbersome and complex experiences. , realizing automatic perception, automatic decision-making, and automatic execution, bringing the refrigerator industry into the true AI era.
The leading exploration of new technologies has allowed Haier to demonstrate stronger cross-industry empowerment capabilities. Recently, Haier Refrigerator cross-border exploration of cultural relics protection under AI technology, and jointly established a cultural relics protection intelligent equipment research and development center with Sanxingdui. “Haier refrigerators have led the industry into the era of AI health preservation. Through automatic recognition, automatic perception, automatic management and other scene experiences, combined with unique big data algorithms, it accurately matches people, food ingredients, and dietary plans, realizing the wisdom of precise nutrition. A new level. We have also applied these digital operation experiences to cultural relics protection cabinets to achieve full-scale visibility and control of cultural relics protection, as well as intelligent management.” said Wang Jian, the interface person of Haier Group Zhisheng Small and Micro.
“Enterprises of the times” always have “innovation”
“Innovation” has always been Haier’s constant keyword.
More than 30 years ago, domestic home appliance companies chose OEM to “do trade”, while Haier Smart Home chose the most difficult task of creating an independent brand “to build a brand”. Haier has now ranked first in Euromonitor International’s global retail sales of large home appliance brands for 15 consecutive years. And through high-end brand creation, Haier Smart Home has achieved global leadership in various regions, continuously solving life pain points and creating high-quality experiences for global users.
At this year’s AWE, we once again saw Haier’s innovative results over the past year. In China, Haier Smart Home pioneered the “magnetic-controlled cold freshness technology”, which overturned the industry’s tradition of preserving freshness based on temperature and humidity, allowing fresh meat to remain fresh after 10 days of storage. Haier Smart Home pioneered 3D see-through drying technology, which uses sensing technology to penetrate the surface of clothes to directly see the internal conditions, accurately grasp the dryness and humidity, and truly realize the clothes drying stop.
If you extend the timeline, it is not difficult to find that Haier has always placed innovation in a prominent position. In 2006, Haier proposed the concept of smart home and achieved industry-leading results by developing the U+OS operating system. Subsequently, some Internet companies began to enter the smart home market. Also in 2006, when the industry was still following the wave of foreign high-end brands, Haier launched the high-end brand Casarte. To this day, the layout of Haier Smart Home’s high-end brands continues to expand. More than that, whether it is the first time to propose a “no-clean” washing machine or the first to release a “full-space fresh-keeping refrigerator”, almost every product innovation of Haier will become a hot word in the industry.
Returning to this year’s AWE scene, there is another bright spot with full “heat value” – the new high-dimensional layout of Haier Smart Home. Recently, the State Council issued the “Action Plan for Promoting Large-Scale Equipment Updates and Trade-in of Consumer Goods.” Why push for large-scale device updates and consumer product trade-ins? This is an important measure for the country to accelerate the construction of a new development pattern and promote high-quality development. It not only benefits enterprises and people, but also benefits the current and long-term benefits. It achieves multiple goals with one stone. The development of the enterprise resonates with the national strategy. Haier Smart Home has already started its actions. It is ahead of the curve in laying out the whole-process “old for new” system of product technological innovation, scenario solution innovation, recycling and dismantling ecological innovation, from appliance replacement to family replacement and then to Ecological renewal, Haier Smart Home relies on the third-level brand to update users not only products, but also diversified scene solutions and customized smart home services. These layouts also allow us to see once again that in an era full of “uncertainty”, Haier has used a “certainty” strategy and conveyed confidence in the future with a firm pace of innovation.
Behind achieving “the ultimate” is “always willing to go first”
Haier’s “full-process ‘replacement of old with new’ system” is an epitome of the enterprise’s “always willing to do what is now”. In the science and technology industry, technological waves are coming one after another, and no one is the prophet who can always hit the target. Haier has always maintained the sensitivity of innovative technology in exploring, storing and implementing cutting-edge technologies, embedding “extreme” in the details of every product. Then, the “user-centered” corporate philosophy becomes a scene experience within reach in every home.
Do you have to drain the cold water every time before taking a shower? When you turn off the water and apply shower gel in the middle of taking a shower, and then turn on the shower head again, do you feel that the water temperature fluctuates between cold and hot for a period of time? In order to solve these two major pain points, Haier gas water heaters have integrated global R&D resources and spent many years to create the industry’s first “dual cycle constant temperature” technology. The external circulation solves the cold water section of the pipeline, and the internal circulation eliminates the start and stop of cold water, truly achieving constant temperature and zero cooling throughout the bathing process. feel.
According to calculations, the water output of the shower head during bathing is usually 7L in 1 minute. If the time for applying bath liquid and shampoo is 2 minutes, 14L of water will be wasted if the faucet is not turned off. Calculated based on the frequency of taking a bath every 3 days, a person will waste 140L of water just taking a bath every month, and 1700L of water will be wasted every year, which is equivalent to 3400 bottles of 500ml bottled water.
How to not only improve users’ bathing experience, but also provide good solutions in terms of sustainability? Haier’s dual-cycle constant temperature technology solves these two major pain points at the same time. Jiang Liangyun, director of Haier’s heating planning, said, “Haier’s dual-circulation zero-cold water water heater innovates internal and external dual-circulation constant temperature technology. Before taking a bath, the cold water section of the pipeline is solved through external circulation, giving users a comfortable bathing experience of turning on the shower and hot water is released. ; When the water is turned off in the middle of bathing, the internal circulation will actively identify the temperature rise of the water and intelligently circulate and preheat it, eliminating the start and stop of cold and scalding water. When the shower is turned on again, it will not be cold or scalding, truly achieving constant temperature and zero cold feeling throughout the entire bathing process. . By turning off the water for one minute each time you take a shower, each person can save 7L of water. In this way, the problem of wasting water will be solved.”
According to Song Lingyan, global planning director of horizontal cabinets in the refrigeration industry of Haier, only products that completely solve users’ pain points can set off new changes and trends in the refrigerator industry.
“From our visits over the years, we have found that users are very distressed by frost in their freezers. Even when we mention freezers, everyone will think of the white ones that were sold in the snack department when they were young. The frost inside was very serious, and there were The frost is still dirty. So when users mention freezers, the first thing they think of is frost and defrost, which are dirty and cheap.” Song Lingyan said, “To solve this major pain point for users, let the freezer go Entering the user’s mind, it not only makes it more convenient to use, but also changes the storage of ingredients from simple ‘frozen’ to ‘freshly frozen’.”
To this end, Haier launched the industry’s first-generation frost-free horizontal freezer, which not only solved users’ defrosting problems, but also achieved a qualitative leap in satisfying the preservation of food ingredients.
In the kitchen scene, Haier’s latest Yujia professional large steaming and grilling integrated stove QSDZK also achieved a breakthrough in the industry. How to bring the ultimate cooking experience to users in “Professional Steaming and Grilling”? Deng Pengfei, chief engineer of Haier integrated stove R&D, gave an introduction from four aspects.
“First, we changed the structure of the front row heat dissipation of steaming and baking in the industry, giving full play to the advantages of integration. The left and right frames of the oven door are designed with air-cooling grilles, and the rear fans of the integrated stoves are used to form an “air-cooling cabin” to achieve 300 ℃ cellar baking, and the heat dissipation effect of the outer door glass temperature of 35℃. Second, 300℃ cellar baking can bake pizza in 3 minutes, quickly locking the moisture of the ingredients and restoring the true taste of the ingredients. Third, the industry’s first oven back is equipped with a honeycomb uniform airflow Wen Technology, the air duct is designed in a V-shaped manner, which reserves the installation position of the oven’s back fan without occupying the oven’s volume. The temperature in the cavity is more uniform, and the baked ingredients are more evenly colored. Fourth, the fresh steaming system technology makes the cavity more even during the cooking process. The remaining water in the body, the remaining water in the box and the steam generator after cooking will be drained into the remaining water box through the water collection device, realizing the automatic discharge of water from the steamer into the inner tank and then to the remaining water, leaving no residual water in the entire water system. Water, cleaner and healthier.”
From the refrigerator’s full-space freshness preservation and magnetic control of freshness, to the self-cleaning of air conditioners and variable refrigerant diversion, to the dual-cycle constant temperature of Haier water heaters, to frost-free freezers, and professional steaming and grilling… Haier’s “always willing to go first” creates It brings more user value, and this is the fundamental reason why it can lead the fierce global game.
It is worth mentioning that in the process of globalization, in order to meet the differentiated needs of users in different regions, Haier Smart Home has laid out a global 10+N open innovation system offline and built a HOPE innovation ecological platform online, linking 250,000 people around the world. +Experts, 1 million+ first-class resources. Through this, Haier Smart Home has also achieved collaborative innovation, concentrated advantages, and complementary capabilities among global R&D centers to accurately meet the needs of users everywhere.
At a time when we are accelerating the development of new productive forces, Haier’s firm core of innovation points to a more imaginative future. Before AWE, Haier released a new brand slogan for the ecological brand stage – “Create unlimited possibilities with unbounded ecology”. When building an open ecology, it means that more boundaries will be broken, and a better life and industrial development will also burst out. Endless possibilities. “Achieve higher quality development”, Haier Smart Home is opening up a greater imagination space to lead the future. (The Paper)
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