It has brought 21.9 billion accurate exposures to local lifestyle merchants in one year. Who is Hangzhou Jianchun Technology?
[ad_1]
In the era of short videos and live broadcasts, traffic exposure and revenue have been deeply bound to a certain extent. When traffic comes sweeping in, no matter how small a brand is, it can reap huge revenue growth, which forces traffic to become more and more expensive. 2.0 stage. Top brands may also be able to use their own brand influence, supply chain system and other advantages to continue to pay for the cost of traffic delivery in exchange for revenue growth. Small and medium-sized businesses in the local lifestyle category are in a dilemma. The traffic cost, which can easily range from hundreds of thousands to millions, is undoubtedly sky-high for them. However, without traffic support, business cannot start new growth.
Recently, a batch of 2023 full-year operating data released by Hangzhou Jianchun Technology has attracted the attention of countless practitioners. The data shows that throughout 2023, merchants and students trained by Jianchun Technology have released a total of more than 13.31 million short videos. , 74,700 live broadcasts, bringing a total of 21.9 billion accurate exposure increases to merchants. If converted into traffic delivery costs, it is equivalent to saving approximately 438 million yuan in streaming fees, and these exposures have also been effectively monetized, accumulating sales for merchants The GMV of group buying coupons exceeded 1.3 billion yuan.
According to relevant information, Hangzhou Jianchun Technology was established in 2020. Its business covers the two major sectors of “talent training and business training”. It aims to leverage its past successful experience and advantages in talents, supply chain, qualifications and licenses in the local life field. , continue to provide professional talent support and technical support to merchants in the local lifestyle industry to help achieve operational upgrades, and help merchants continue to obtain accurate traffic through short video channels such as Douyin and Kuaishou, thus boosting revenue growth.
Throughout 2023, Jianchun has incubated more than 1,000 local live broadcast student anchors through training, more than 60 of whom are the highest level L7 experts in the Douyin ecosystem. This refers to a single live broadcast in a single month. There are experts with a GMV of more than 1 million; there are 100 L6 experts in the second tier, and their corresponding monthly GMV indicators are 30-10 million; among L5 experts in the third tier, Jian Chun has incubated more than 400 , their GMV standard is between 75,000 and 300,000 per month.
In addition, 100 experts from key cities such as Beijing, Shanghai, Shenzhen, and Suzhou have stood out from the local competition and become the leading local city kings. The translation of “city king” means that local businesses are choosing experts. When conducting live broadcasts or short videos to visit stores and bring goods, these experts trained and incubated by Jane are always the first choice for merchants to cooperate with because of their good business data and results in the past.
According to Jianchun staff, in August 2023, Jianchun was successfully officially certified as the highest-level S4 institution in the industry. At that time, there were approximately 4,000 institutions in the country, and only 7 were recognized as S4. However, Jianchun can The key to winning this honor lies in the miraculous data created one after another after in-depth incubation of amateur experts.
In July 2023, the amateur experts incubated by Jian Chun set an industry model case in which the single game of the wine and travel category exceeded 1 million, and the single game of the catering category exceeded 1.7 million; in November, Jian Chun incubated a single-week GMV of more than 10 million. The national super expert ranks first in the country in the supermarket category rankings and ranks TOP4 in the country in the comprehensive category rankings! Received star-level stock replenishment; in September, Jianchun Life Service Agency entered Douyin’s TOP10 list; in November, Jianchun reached the top of the category list in the comprehensive supermarket category matrix.
If we only use training to export experts to provide business services for merchants in the local life market, Jian Chun may not be able to solve the traffic acquisition problem mentioned at the beginning. In addition to the services of the MCN organization, Jian Chun herself It is the certified service provider of Douyin platform and Meituan platform. Taking Douyin as an example, Jian Chun once again obtained the four-star service provider qualification of Ceiling Certification in the Q4 quarter of 2023. Three months after becoming a Meituan takeout live streaming service provider, Jian Chun also started from scratch. , directly ranked seventh on the national list.
These extremely rare qualifications are not only recognition and awards, but also allow Jian Chun to obtain official support and subsidies in a lighter and more effective way, whether in terms of traffic or policies. This also means that whether merchants come to learn in person , or simply provide professional talents to merchants, they can use clearer trading strategies to output short videos and set up live broadcasts in actual trading operations, so as to continue to obtain accurate traffic, and ultimately achieve business growth and even curve. Road overtaking.
[ad_2]
Source link
