In April, the Shenzhen Gift and Home Furnishing Exhibition dug deep into new growth in the gift industry and created a trend vane for the gift industry.
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The 32nd Shenzhen Gift Home Exhibition and 1688 Source Factory Merchant Festival will be held at the Shenzhen International Convention and Exhibition Center (Baoan New Hall) from April 25 to 28, 2024. As a very influential gift industry event in the first half of the year, the exhibition New trends, new products and new models in the gift industry will be showcased to global players.
This exhibition will plan 7 special exhibition areas and 10+ theme forums with clear themes, colorful highlights, and constant popular activities. It will focus on new channels and new directions. We sincerely invite gift companies, advertising companies, retail chain institutions, enterprises and institutions, and cross-border e-commerce Businesses, live broadcast e-commerce and other companies visited and purchased.
Omni channels, all categories, all scenarios, and the entire industry chain to fully meet needs
The 32nd Shenzhen Gifts and Home Furnishings Exhibition and 1688 Source Factory Merchants Festival gathered 30+ consumer categories, 8000+ boutique brands, and 5500+ high-quality exhibitors from around the world. With 13 major exhibition halls and a super exhibition scale of 260,000 square meters, it gathered millions of people Creative Gifts integrates value players in all aspects of the entire industry chain in the gift industry, and links the upstream and downstream of the industry chain to provide one-to-one personalized solutions for various channel merchants and corporate terminal buyers to meet the needs of diversification, customization, Procurement requirements in multiple scenarios.
The exhibition’s products cover popular categories such as 3C digital electronics, small home appliances, leather goods and bags, stationery and creative products, household products, and healthy food. It can easily link points and member gifts, business gifts, employee benefits, corporate customization, retail product selection, marketing materials, Product marketing scenarios such as festival gifts, cultural tourism and event peripherals.
On the supply side, the organizer Reed Exhibitions Huabo has attracted high-quality source factories, brand companies, leading enterprises, channel service providers, OEMs, and design companies at home and abroad; on the demand side, it has gathered a large number of traditional channel buyers and many industry terminals. Buyers, as well as buyers through e-commerce channels such as live streaming and private e-commerce group leaders, are really a group of talented people in the industry who are connected at the top.
New exhibition areas, new themes, new experiences, new consumption concepts, emerging industry hot spots
The “14th Five-Year Plan” Cultural Industry Development Plan encourages the focus on the development of cultural and creative gifts. At the same time, consumers have more personalized and innovative demands for gift choices. In 2023 Double Eleven, 59% of young people buy domestic products, and cultural and creative gifts such as national fashion, IP co-branding, and design sense are very popular.
This exhibition has a newly planned exhibition area to cater to the new consumption trend in the gift industry, with special original gallery/cultural creative gallery, IP licensing platform, “Shi” Li Shopping Festival, “Everything Can Be Gifted” creative collection, Douyin Cultural Creation, Special themed exhibition areas such as Chinese Gifts and Excellent Design Gallery. The exhibition accurately meets consumer needs, focuses on product competitiveness, showcases the latest product trends, and becomes a trend vane in the gift industry, allowing all types of buyers to conveniently and intensively purchase and efficiently achieve business cooperation.
New channels, new tracks, new business directions, in-depth creation of professional gift exhibitions
As the flagship exhibition of the Asian gift industry, in addition to the creative gifts brought by major brands and companies on site, the organizers of the 32nd Shenzhen Gift and Home Exhibition and 1688 Source Factory Merchant Festival also plan four summit forums, industry development, marketing innovation, and new product launches. There are a total of 18 theme forums in the major section.
Adhering to the purpose of providing all-round services to all industries, the theme forum of this exhibition focuses more on the vertical segmentation of the gift industry. The topics of the forum cover popular topics such as gift standardization, digital supply chain, corporate welfare, brand entry into the gift industry, cultural tourism IP integration, and cultural empowerment, creating a professional and high-quality gift exhibition.
In addition to focusing on the gift industry, the forum pays special attention to new channels and new directions. The marketing innovation forum focuses on hot topics such as buyers’ private domain, e-commerce marketing, and cross-border overseas expansion, broadening industry ideas, opening up ecological chains inside and outside the industry, and exploring more business directions. , looking for business growth.
As the pinnacle event of the gift industry, the 32nd Shenzhen Gifts and Home Furnishings Exhibition and 1688 Source Factory Merchants Festival is an excellent industry platform to gain insights into new trends, understand new models, obtain new products, win new business opportunities, and increase new sales. April 25-28, Shenzhen International Convention and Exhibition Center (Baoan New Hall), looking forward to your arrival!
The grand opening will be held from April 25th to 28th. The pre-registration channel for on-site visits is now open. Register in advance to get free tickets.
The 32nd China (Shenzhen) International Gifts, Crafts, Watches and Household Products Exhibition
Time: April 25-28, 2024
Venue: Shenzhen International Convention and Exhibition Center (Baoan New Hall)
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