From material satisfaction to spiritual satisfaction, how do consumer demands in the television industry evolve?
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The significance of television to families is evolving from “material satisfaction” to “spiritual satisfaction”.
Over the past few years, people’s consumption concepts have changed. Consumers have generally become more rational, and the number of impulse purchases has been significantly reduced. More and more people are beginning to agree with this concept of consumption – they are willing to spend money on things that make them happy. In other words, consumers are more willing to pay for their own emotional value.
From this time on, television has transformed from an “information receiving terminal” in the subsistence era to an important carrier for improving the quality of life and obtaining spiritual pleasure. As a result, people’s expectations for TVs have skyrocketed. From screen size to viewing experience, the standards for “good TV” have continued to rise. Multiple demands for ultra-large, ultra-clear, ultra-thin, and ultra-eye-protective TVs have emerged. Among them, the trend of large screens is intensifying.
Use the foldable solution to solve the “difficulty of entering the home” with large screens and overcome the first hurdle of popularization among hundreds of millions of people
In the past two years when China’s color TV market has been relatively sluggish, large-size products have still maintained rapid development. AVC monitoring data shows that entry-level TVs have increased to 75 inches in 2023, and the penetration rate of TVs with sizes above 80 inches, 98 inches, and 100 inches continues to grow. In particular, ultra-large screen TVs of 100 inches and above are growing rapidly, with retail sales reaching 256% year-on-year, and retail sales accounting for 2.6%, a year-on-year increase of 1.9%. However, trend and popularity are not exactly the same. In fact, many ordinary people’s “giant screen dream” has not come true for many years. The reason is precisely the “difficulty of entering the home” of giant-screen TVs.
Changes in market demand have brought new consumer pain points. People have a lot of worries when buying a large-screen TV: Can they get in? How to get in? Will it harm vision? Can a behemoth fit into the home? The existing solutions in the industry are difficult to provide consumers with answers, which has become the biggest obstacle for the TV industry to take advantage of the trend.
The TV is about 2.2×1.2m in length and width, which is roughly the size of a sports car. It is so “big” that it makes it difficult to fit a large screen into the home. The “first difficulty” is that it is difficult to enter the door. The elevators, corridor corners, unit doors and other areas in ordinary residential areas all hinder the passage of hundreds of TVs; the “second difficulty” is that it is difficult to install on the wall, which not only requires the cooperation of many people and professional installation, but also weighs There are also requirements for installation methods and wall materials. According to internal data from home appliance companies, the success rate of home installation of 100-inch LCD TVs is only 71.8%. Among the users who have successfully installed Baidu TVs, more than 70% of them live in luxury homes with high-rise gates. There are also those who have to use cranes and tear down doors and windows to enter. For families living in ordinary houses, Baidu TVs are still the same. Beautiful utopia.
What is encouraging is that with the exploration of laser TV leader Hisense, the industry is gradually finding solutions. Not long ago, Hisense Laser TV Starlight S1 series new products were officially released. As the “first choice for 2024 hundred? replacement” created by Hisense, the Starlight S1 100-inch series not only inherits the advantages of the laser display category, but also comes standard with a foldable screen to solve the problem of entering the home; it also upgrades eye protection and picture and sound quality, and is powerful The home integration capabilities and abundant resources bring the user experience to a higher level. Hisense Laser TV Starlight S1 series integrates excellent home experience, audio-visual experience, eye protection experience and home integration experience, and will become an important driver in promoting the popularization of hundreds of TVs into mass households.
Hisense Laser TV Starlight S1 aims at the “two major difficulties” of entering the home and accurately “snipes” them. In order to solve the problem of “difficulty entering the door”, Starlight S1 100 adopts the innovative solution of “curly screen diaphragm and foldable frame”, which reduces the floor area by 50%, allowing the giant screen to be not restricted by doors and windows, and can easily enter the stair elevator of residential areas. In view of the “difficulty of installation”, the frame-type screen of Hisense Laser TV Starlight S1 is lighter in weight, has narrower screen borders, and has a larger screen-to-body ratio than non-foldable screens. It can be installed without picking up walls and is more universal. Hisense professionals also come to conduct site survey, installation and debugging. The nine-star SVIP service can deliver an IMAX home theater within 40 minutes, so consumers don’t have to worry about installation issues.
From transportation to installation, the Hisense Laser TV Starlight S1 series eliminates people’s concerns about large-screen homes, bringing users a “worry-free and secure” large-screen home experience, so that “every home can have a big screen.” The “era of one hundred people” is no longer far away.
Eliminating “vision concerns”, how can Starlight S1 achieve “seeing a hundred meters from three meters?”?
Factors that Chinese users consider purchasing laser TV products
There should be no troubling concerns if you are spiritually satisfied, but the eyesight-friendliness of television has always been unsettling. In the past, large-screen TVs required sufficient viewing distance to be viewed comfortably. Too close viewing distances can easily cause dizziness and fatigue. Watching traditional TVs at close range can also cause obvious damage to your eyesight. According to the “viewing distance estimation formula” hotly discussed by netizens, viewing distance = diagonal distance of LCD TV × 3 (1 inch = 2.54 cm), then the optimal viewing distance for a 100-inch traditional TV requires 7.26 meters. This kind of viewing distance is obviously not something that the public living room can satisfy. An ordinary house with a living room viewing distance of 3 meters can only adapt to a 75-inch traditional TV according to the viewing distance reference on the Internet.
But now, people are pursuing big screens, but they don’t have enough viewing distance in the living room. How to resolve the contradiction between the two? The solution given by Hisense Laser TV Starlight S1 series is to use powerful eye protection technology to break the restriction of visual distance.
Laser TV comes with an eye protection “buff”. It adopts the principle of reflection imaging. The light is soft and non-glaring, making it tiring to watch for a long time. The screen is not powered to avoid damage to the eyes by electromagnetic radiation. According to the “2023 High-Quality Development of Laser Display Industry White Paper” released by the China Electronic Video Industry Association, 44% of Chinese users purchase laser TVs for health and eye protection. While inheriting the eye protection genes of laser TVs, the Starlight S1 series has also upgraded its own eye protection capabilities, becoming the first zero-harmful blue light product in the industry to obtain TÜV Rheinland eye protection certification. The eye protection capabilities are sufficient to meet the needs of users. The Starlight S1 series can be viewed comfortably at a viewing distance of 3 meters, and most families in China currently have viewing conditions. Consumers have given up their “eyesight concerns”. In the future, every family will be able to “see 100 meters from three meters?” and the popularity of giant screens will reach “a mountain”.
Complete “spiritual satisfaction” with immersive experience and let TV provide emotional value
Behind the craze for large screens, what consumers essentially pursue is still an enjoyable movie-watching experience. Living in a high-pressure modern society, people expect to enjoy a hearty home theater after their busy work. With higher-definition picture quality and more shocking sound effects, they can gain a strong sense of presence, release stress and heal in the film. Heal yourself. TV needs to provide emotional value. “Big screen alone” is not enough to shoulder the important task of “spiritual satisfaction”. Picture and sound quality are also the main factors.
Because laser TV uses lasers with better monochromaticity and directionality as the light source, laser TV has a higher color gamut than traditional TVs and can better restore the true color of the picture. On this basis, the Starlight S1 series is equipped with Hisense’s self-developed LPU digital laser engine, which has high color gamut, high color accuracy, high dynamic definition, and high perceived brightness, enabling it to restore more than 70% of the true colors recognized by the human eye. , more than 20% higher than traditional TV. Starlight S1 has passed IMAX Enhanced certification, which means its picture quality is comparable to that of IMAX theaters.
Excellent sound quality is indispensable for a shocking movie-watching experience. It enables the audience to deeply perceive and participate in the picture, and provides incremental information from acoustics for movie-watching. Hisense Laser TV Starlight S1 series has been trained by Hisense’s professional acoustic laboratory. Through high-power speakers, full-range sound field and other designs, it maximizes the expression of sound three-dimensionality and penetration, and movie-level sound effects make people feel like they are on the scene.
In addition, Hisense Laser TV Starlight S1 series also provides solutions beyond expectations in terms of content, with abundant built-in video resources and a strong sense of immersion to meet users’ spiritual needs for pleasure.
Don’t give in, let TV and home “please you” together
Spiritual satisfaction occurs both when the computer is turned on and after it is turned off. A big screen is great, but it is so huge that it occupies almost an entire wall of an ordinary home. If it cannot be perfectly integrated into the home, it will undoubtedly lead to an eye-catching “home improvement disaster.” People who pursue “consumer pleasure” do not want to settle for obtrusive designs, but want to have both a giant screen and beautiful appearance. Manufacturers must solve the problem of home integration of their products.
What kind of large screen has excellent home integration capabilities? The first is that it adheres closely to the wall and “integrates” into the wall, and the second is that the appearance is versatile, harmonious and durable. The traditional TV host is thick and heavy, and there is a gap between the wall and the wall. The distance from the wall to the screen can reach more than 10 centimeters, which is unsightly and leaves a large sanitary blind spot. In comparison, the Starlight S1 screen is as thin as 2 centimeters and weighs only 18kg. It can be seamlessly attached to the wall, like a minimalist mural. At the same time, the Starlight S1 host is high-end and fashionable, and its strong integration provides a paradigm for the harmonious coexistence of TV and home.
From home experience, eye protection experience, to audio-visual experience and home experience, only by maximizing the “experience” can Baidu large screen support the spiritual needs of consumers and usher in true glory in the popularization of the whole people. Hisense Laser TV Starlight S1 responds to the voice of consumers with its technical strength, allowing the TV’s own capabilities to move forward simultaneously with the meaning it carries.
Consumer demand is the ultimate force for industry evolution. Only brands that can take the lead in proposing solutions to consumer pain points can lead the development of the industry. The birth of Starlight S1 is the product evolution of Hisense Laser TV based on user needs, and also brings inspiration to the TV industry on how to adapt to new market trends. As leading companies explore and innovate, my country’s TV industry will surely open up new growth space in consumption upgrades.
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