Focus on the fruit industry to help rural revitalization!Chenyi Story “Sweet China” campaign launched in Beijing

Focus on the fruit industry to help rural revitalization!Chenyi Story “Sweet China” campaign launched in Beijing

At the beginning of this year, the State Council issued the “Opinions on Doing a Good Job in Comprehensively Promoting the Key Work of Rural Revitalization in 2023”. The “Opinions” pointed out that it is necessary to promote the high-quality development of rural industries, cultivate new rural industries and new formats, implement the “Digital Business Prosperity” and “Internet +” agricultural products out of villages and into cities, and encourage the development of direct procurement of agricultural products by e-commerce and customized production and other models to promote the high-quality development of rural industries.

On February 25th, the Sweet Man China·Healthy Fruit Consumption Innovation Service Seminar and the launching ceremony of the “Sweet Man China” event was held in Beijing. At the same time, the project of “Sweet China · Healthy Fruit Taste Tour” was launched at the meeting. It is reported that the “Sweet China – A Journey of Healthy Fruit Taste” series of live broadcast programs is a public welfare science popularization program jointly initiated by the People’s Daily Health Client and the Chenyi Story Trust Chain e-commerce platform. It is also a home nutrition and health guidance program. This year, the program will enter 12 healthy fruit producing areas across the country. While enjoying the beauty of the motherland’s mountains and rivers and understanding the humanistic scenery, the program will taste the most natural and fresh taste, and help the revitalization of the countryside and the construction of a healthy China.

The scene of the launching ceremony (photo courtesy of the sponsor)

At present, the program has entered the national advanced collective for poverty alleviation “Pailiu Village, Shangsi County, Guangxi” and “Zigui, Hubei”, the hometown of navel oranges in China, inviting well-known nutrition experts, agricultural scientists and other experts to popularize fruit nutrition knowledge for the public.

Zigui has always been known as the “Hometown of Navel Oranges in China” because of its unique Xiajiang climate and advantages in planting resources. As early as 2006, Zigui navel orange was recognized as a national geographical indication protection product by the General Administration of Quality Supervision, Inspection and Quarantine. Yang Yong, secretary of the Zigui County Party Committee in Yichang, Hubei, said that in the future, we will continue to improve the variety, quality and brand influence of Zigui navel oranges, so that Zigui navel oranges can better realize the added value of products in the way of digital empowerment, so that more farmers can enjoy The value-added income to the value chain has really turned Zigui navel orange into a high-quality development industry.

Chen Songmei, executive deputy secretary-general of the China Quality Agricultural Products Development Service Association and director of the brand department, pointed out at the launching ceremony that telling the story of Chinese agricultural brands is an important support for promoting the sustainable and healthy development of brand agriculture. The “Sweet China” program not only contains healthy cultural knowledge, but also records the advanced experience of various regions in developing and expanding rural characteristic industries, broadening farmers’ income channels, and decisively winning poverty alleviation. It is a new field to practice healthy China. innovative practice. China Quality Agricultural Products Development Service Association will also continue to focus on promoting the development of brand agriculture, serving the entire agricultural industry chain, and cultivating safe and high-quality agricultural product brands, and promoting the implementation of the agricultural brand development strategy.

Chen Xiaodan, chairman of Zhejiang Chenyi Story Ecological Technology Development Co., Ltd., introduced that the “Sweet China” plan allows the direct link between the place of production and consumers, eliminates the layer-by-layer price increase of the traditional distribution model, and solves the problem of sales and price reduction for fruit farmers. Provide consumers with fresh and high-quality fruits. The ultimate goal we want to achieve is to allow users to easily eat fresh and healthy fruits and agricultural products, and is committed to improving China’s agricultural pattern.


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