Financial support for “double 100 billion” project Shanghai Bank’s “Golden Power” stimulates “new momentum” for cultural tourism development-Times Finance-Northern Network

At the construction site of Nanfeng Highway (Xingbei Road-Xinghao Road) in Fengjing Town, Jinshan District, Shanghai, many workers and large operating vehicles are working intensively. After more than 10 months of intense construction, the road as a whole has begun to take shape. As one of the nine supporting roads around Shanghai Legoland Resort, Shanghai Bank provided financial support for it in the early stages of road planning.

　　Financial support for “double 100 billion” projects

On March 27, the 3rd Shanghai Tourism Investment Promotion Conference was held. Yu Minhua (designate), Vice President of the Bank of Shanghai, attended the conference. At the meeting, Shanghai Cultural Tourism’s major cultural tourism investment and consumption “double 100 billion” projects in the second half of the “14th Five-Year Plan” were released: 26 major Shanghai cultural tourism investment projects with a total investment of 117.5 billion yuan, 5 Shanghai cultural tourism 100 billion yuan Ten thousand level traffic entrance, annual consumption reaches 109.8 billion yuan.

Legoland, which will be fully opened in the summer of 2025, is one of the 26 major investment projects. It is expected that after the opening of the Legoland theme resort, it will bring a stable passenger flow of 3 to 5 million people every year.

The picture shows the renderings of Shanghai Legoland (Photo source: Sina Kandian)

There are currently 7 of the 9 supporting roads around Legoland that have started construction. “After completion, Nanfeng Highway (Xingbei Road-Xinghao Road) will become the main traffic road on the north side of Shanghai Legoland Resort, carrying a large number of tourists.” said the person in charge of the project.

In addition, the Bank of Shanghai has also supported the construction of Xingbei Road, the supporting road around the Legoland Resort, and the Xiuzhoutang parking lot through the performance guarantee letter of credit. The latter can provide 1,645 parking spaces, effectively solving the problem after the opening of Legoland. Parking pressure.

Among the five entrances to Shanghai’s cultural tourism industry with tens of millions of traffic, the Shanghai International Tourism Resort, where Shanghai Disney is located, has received the most attention. In December last year, the world’s first “Zootopia” officially opened, driving the number of Shanghai Disney tourists to another peak. In the early stages of construction of the Shanghai Disney Area and the stage of improving the area’s functions, the Bank of Shanghai supported the smooth progress of related projects through syndicated loans, debt financing instruments, etc.

　　Smart FinanceEmpowering smart cultural tourism

Ms. Deng, who is from Jiangxi, booked tickets for the Oriental Pearl TV Tower and Shanghai Wildlife Park in the “Enjoy Shanghai” mini program. “You don’t have to go to various tourist attractions to book online, it’s very convenient,” she said.

As an important platform for the Shanghai Municipal Culture and Tourism Bureau to provide cultural and tourism public services and information to the society, the “Leyou Shanghai” official account and mini-program include functions such as content consultation, cultural and tourism information, reservations, and building readability. They have become Shanghai’s The online general entrance to cultural tourism.

Previously, the Bank of Shanghai, as the only pilot cooperative bank, participated in the key project of digital transformation of cultural tourism in Shanghai – the construction of the “Sui Shen Ma·Cultural Tourism” smart scenic spot, and completed the first smart scenic spot pilot project – the launch of the Oriental Pearl TV Tower to assist in the realization of venue reservations. As well as “one-code” convenient services such as ticket booking, real-name authentication, cultural tourism code verification, etc., tourists have responded well. This year, the Bank of Shanghai will increase its resource investment and provide fund clearing services for scenic spots connected to the “Leyou Shanghai” platform from tickets, peripheral products and other income.

Cultural tourism is a big industry, a big people’s livelihood, and a big exhibition. In the next stage, Bank of Shanghai will continue to focus on supporting major cultural and tourism projects, promote cultural and tourism consumption, actively carry out financial service innovation in the cultural and tourism field, and regard it as an important development direction of people’s livelihood finance to better empower urban economic development and people’s happiness. Life.