Elephant Dance Index | “Song of the Long March”: a masterpiece with the main theme of culture and cultural relics as the carrier
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The six-episode large-scale TV feature film “Song of the Long March” produced by the Social Education Program Center of China Central Radio and Television will be broadcast on CCTV’s comprehensive channel at 20:00 from January 11, 2023. Guided by the ideology of socialism with Chinese characteristics in the new era, this film focuses on the construction of the Long March National Cultural Park, tells the story of the Long March, and promotes the spirit of the Long March.
The six episodes are: “Bringing Long March Cultural Relics to Life”, “A Promise Across Time and Space”, “A Green Ecological Corridor”, “Miracle Shines in the Journey of Thousands of Miles”, “Poetry on the Red Ribbon and the Distance”, “The Long March Lets the World Understand China”. The film will definitely play an important role in fully implementing the spirit of the 20th National Congress of the Communist Party of China and inspiring the masses to take the long march of the new era.
Different from previous documentaries reflecting the subject of the Long March, this film takes the construction of the Long March National Cultural Park as an entry point, explains the history of the Long March from the height of the new era, and tells the story of the Long March and the current story well. The Long March National Cultural Park is a major cultural project deeply promoted by the state during the “14th Five-Year Plan” period. The Red Army’s Long March passed through 15 provinces (autonomous regions and municipalities), and a large number and rich types of Long March cultural relics and cultural resources have been preserved along the route, which have irreplaceable historical, commemorative and educational values. This film combines the protection and inheritance, research and excavation, environmental support, cultural and tourism integration, digital reproduction, education and training project requirements of the construction of the Long March National Cultural Park to reflect the process of park construction and demonstrate the spirit of the Long March.
The six-episode large-scale TV feature film “Song of the Long March” produced by the Social Education Program Center of China Central Radio and Television, which lasted two years, was broadcast on CCTV’s comprehensive channel ( CCTV-1), one episode per day; CCTV-10 at 21:20 the next day. Once the film was broadcast, it continued to receive high attention from major mainstream media, and was reprinted one after another by the Central Committee of the Communist Youth League, Reference News, China Youth Network, Global Times, and China News Weekly. The total reading volume of related topics on Weibo reached 1.01 billion, among which, the main topic of #长征之歌# had a reading volume of 280 million, and a total of 48 related topics were ranked on the Weibo list. During the broadcast of the program, related videos were recommended by the top of the whole network many times, with a total of 1.34 billion hits on the whole network.
The film is divided into six episodes, each 50 minutes. Under the situation of epidemic prevention and control, the film crew sent nearly 60 people in six groups to shoot in various places. The total material of the outdoor shooting exceeded 400 hours, and the proportion of self-portraits of the completed film reached 70%. The film crew traveled 15 provinces (autonomous regions and municipalities), 111 cities and counties, with a total journey of 45,210 kilometers.
This film uses the Long March culture and Long March cultural relics as the carrier, takes the construction of the Long March National Cultural Park as the starting point, and innovatively presents the Long March process and the Long March spirit. This film has the following creative and dissemination characteristics, which are worthy of reference when creating works with the main theme of related themes and types.
In the era of media convergence, the concepts of “content is king” and “platform is king” are almost equally important. A work can only form a complete chain with “high-quality content” + “precise integration and communication of multiple platforms”, and no link can be missing. In this context, how to provide materials to various media platforms while creating works, adjust communication strategies in a timely manner according to the communication data of various platforms, and summarize experience in a timely manner by collecting feedback data, this is a great challenge for the creative team. It is extremely demanding.
One of the outstanding features of “Song of the Long March” is that it attaches great importance to the production of integrated innovative products and integrated communication. For example, “Song of the Long March” produced a variety of different versions of promotional videos in advance for release on different media platforms, including three versions of the general promotional film, each version contains two versions of 15 seconds and 30 seconds, a total of six; In each of the six episodes, a three-minute highlight film is edited, which condenses and gathers the core content of the program, wonderful pictures and other essences, allowing Internet users to understand the content of the feature film in three minutes, and strives to divert the audience to the big-screen TV programs.
For another example, during the filming of “Song of the Long March”, due to the limited length of the feature film, a large number of good stories and materials were not used. The main creators use these more life-like, daily, and situational materials in the creation of short videos to form a series of short videos that fully explore the content of these materials; has also been extended. These series of short videos were launched on the whole network and achieved good communication effect.
The Red Army’s Long March passed through 15 provinces (autonomous regions, municipalities), and a large number of Long March cultural relics and cultural resources of various types were preserved along the route. This film focuses on the protection and inheritance, research and excavation, environmental support, and cultural and tourism integration of these Long March cultural relics and cultural resources. , digital reproduction, education and training, this is the innovation of this film that is different from previous works of the same theme.
In the presentation of cultural relics and culture, “Song of the Long March” ranges from the display of the digital protection project of the Zunyi Conference Memorial Hall, the inheritance of Luding Bridge iron chain production skills, etc., to the small display of the Red Army door panels, Red Army leaflets, Red Army slogans, and Red Army party member registration. The in-depth description of specific cultural relics such as the watch and the marking line used to measure the height of the Red Army when registering, formed a narrative matrix of rich Long March cultural relics and cultural resources.
“Song of the Long March” has mentioned many times that it is necessary to spread the spirit of the Red Army to young people through digital protection, innovative protection, and in a way suitable for young people to watch exhibitions. In the sense of communication, they are all commendable. Only when the spirit of the Long March can be effectively spread among young people (including in cyberspace) can it be better passed on from generation to generation.
“Song of the Long March” attaches great importance to the expression of stories in narrative, and each character story with details, warmth, and emotions presents the logical power of theory behind it. The film shows the precious documents of Chen Yun’s first report on the Long March to the Communist International; it tells the photos taken by American reporter Snow in the security guards in northern Shaanxi, making the images of Chairman Mao and the Chinese Red Army appear to the world for the first time; George Haydem witnessed the appearance and development of the People’s Army and became a staunch revolutionary. The film crew of “Song of the Long March” filmed a total of 84 character stories and historical stories, and interviewed 217 people.
What is particularly noteworthy is that the film used oral history materials of 33 old Red Army veterans, and the film crew also interviewed six centenarians who participated in the Long March in a rescue manner. Presenting the spirit of the Long March through the memory and narration of the old Red Army is itself a precious historical material. At the same time, this kind of storytelling by the witnesses is more likely to arouse the emotions of the audience. Most of the old Red Army soldiers who appear in the film are around 100 years old. Even if they don’t express much in words, their gestures are enough to touch people’s hearts, allowing the audience to feel the impact of the years and the continuation of the spirit of the Long March.
The program group created a lot of oral content of the Red Army into short videos, combined with the specially produced “Old Red Army Oral History of the Long March” series of short videos, and put them together during the broadcast period of the program, so that contemporary youth can get closer to the history of the Red Army and feel the spirit of the Long March. Live forever.
In addition, the passage of salvaging the remains of the Red Army well mobilized the audience’s emotions. According to archaeological judgment, the remains are mostly young Red Army soldiers aged 15-25, who dedicated their youth to the revolutionary cause, and the remains of martyrs themselves are a silent force.
In the narrative of “Song of the Long March”, the use of visual spectacle is not only an important means to attract the audience to watch, but also let the audience admire the spirit of the Long March in a vivid and emotional way, and show the impact of the Long March on future generations through the comparison of old and new .
The South-to-North Water Diversion Middle Route Project, China Sky Eye, Chishui River Red Army Bridge, Wudongde Hydropower Station, Talatan Photovoltaic Power Station, these miracles in the history of science and technology embody the innovative spirit of the Long March. The Jinsha River crossing the canyon on the Long March, the nearly 90-degree ladder in Atulier Village, and the village on the cliff top of Abu Luoha Village have all gone from the predicament of survival to steady development. Now the transportation is convenient and the living standards of the people have improved. . The comparison between the past and the present of Luding Bridge and Jiajin Mountain also allows the audience to see the gift of the Long March spirit to the social development and people’s life of later generations.
In addition, it needs to be mentioned that “Song of the Long March” better demonstrates the integration of the spirit of the Long March into contemporary life by presenting ordinary people’s various forms of commemoration and learning of the Long March. For example, a large number of young people watched the Long March history exhibition through new media, ordinary people met to re-walk the Long March road, elementary school students listened quietly in the Long March National Cultural Park, Chinese and foreign tourists and photographers took pictures on the Long March road, primary and middle school students learned the story of the Red Army classroom etc. The spirit of the Long March has infiltrated the daily life of contemporary people, demonstrating its appeal in the contemporary era. At the same time, “Song of the Long March” also uses detailed data as argument support to make the narrative of the work more objective.
In a word, fusion communication innovation, whether it is the theme innovation based on culture and cultural relics, or the narrative innovation of storytelling, spectacle, emotion, daily, and data, all provide important references for the creation of related thematic themes. The contemporary audio-visual dissemination of the red revolutionary struggle spirit is also the responsibility of contemporary Chinese media artists.
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