Tianjin cultural consumption upgrades Tianjin Hang Lung Plaza “Treasure Chinese New Year” decodes the auspicious year of the country
With the Spring Festival just around the corner, Tianjin’s businesses are also picking up speed. Walking into the major shopping malls, the strong flavor of the New Year has already hit our faces. Tianjin Hang Lung Plaza, located on Heping Road, the core business district of Tianjin, launched: Treasures New Year Art Exhibition, a series of New Year gifts such as the auspicious market in the new year, and the reward of points to cash, and strive to create a “bright national trend” and welcome the “treasure auspiciousness” year”.
“National Treasure” decodes traditional culture, and the Chinese New Year opens up commercial traffic
The festive season is approaching, and the taste of the new year is getting stronger. During the Spring Festival, Tianjin Hang Lung Plaza and “National Treasure” jointly launched the “Treasure New Year” art installation exhibition, bringing a unique cultural visual feast to the city. Draw energy from the vast sea of history, decode the genes of Chinese context, continue writing for five thousand years, and draw the intention and elements of the ancient Chinese New Year from “National Treasure”, presenting a cultural texture full of national style. Every space in the shopping mall is also decorated with bright and gorgeous new clothes, presenting consumers with a strong Chinese New Year theme check-in device, bringing the national trend to your side, making the New Year taste within reach, lighting up the New Year reunion moment, and using your strength to carry Tianjin’s core business district “traffic ceiling”.
Hang Lung Group and “National Treasure” jointly “National Treasure Chinese New Year Theme Exhibition”
Decode the genes of Chinese context and explore traditional culture
“Spring Cakes” is in full swing, exploring the “trendy taste” between tradition and fashion
Nowadays, with the rise of new Chinese pastries, “dim sum boxes” with exquisite ingredients and full of creativity have become the protagonists of the Spring Festival market. Tianjin Hang Lung Plaza’s “Spring Cakes” are in full swing in the New Year in auspicious cities, combining 20 specialty pastries and exquisite handmade brands to create a rich and delicious Chinese New Year atmosphere. This market will see new and old brands including Xianghe Bobopu, Suhou, Tang Xiaohe · Zhonghua Dim Sum Factory, Nandamen Rice Cake, Luxihe Peach Crisp, Guishunzhai, etc. gathered in Hang Lung Plaza, “Auspicious Shopping in the city as you like, cakes and cakes are treasures”, bringing consumers a market with traditional Chinese New Year flavors.
Leaders of Tianjin Heping District Commerce Bureau and Tianjin Heping District Jinjie Management Committee
Participate in the opening ceremony of “Tianjin Hang Lung Plaza[Spring Cake]Market”
Consumers linger in the market full of New Year’s flavor, and the New Year’s atmosphere permeates Tianjin Hang Lung Plaza
“Tuan” enjoys the New Year’s gift, leverages the consumption trend of high-end New Year’s goods
During the Spring Festival, Tianjin Hang Lung Plaza started from the perspective of customers’ demand for purchasing New Year’s goods, linked nearly 100 brands of various categories in the venue, and launched a group buying season for New Year’s goods. There are also 1 yuan flash sales, 200 yuan gold jewelry vouchers and 200 yuan international fashion consumption coupons. Luk Fook, Chow Sang Sang, Sandro, Maje and other well-known brands are also included in the list of applicable brands. At the same time, the Heping District government consumer voucher activity of “Benefiting the People, Warming Enterprises, and Enjoying Peace” is superimposed, bringing more benefits to customers during the peak period of purchasing new year’s goods. discount.
Stimulated by the Spring Festival atmosphere and multiple courtesy, Tianjin Hang Lung Plaza ushered in the year-end consumption peak
In addition, in order to further give back to consumers and celebrate the Spring Festival together, Tianjin Hang Lung Plaza and Ole’ boutique supermarket jointly launched a “group selection of New Year’s goods” activity of 250 yuan and 300 yuan. In conjunction with dozens of gourmet brands in shopping malls, activities such as “Reunion New Year’s Dinner” with 100 yuan for 66 yuan group, 500 yuan for trendy brand gifts for 400 yuan group, etc. The Wanfu Chongrui Chinese New Year gift box in conjunction with “National Treasure” can also be obtained through full consumption. When the Spring Festival is approaching, Tianjin Hang Lung Plaza will stimulate the consumption of high-end New Year goods with super value gifts.
As the Spring Festival approaches, business and family dinners continue, and the major restaurants in Tianjin Hang Lung Plaza usher in fireworks
New Year’s “Constant” enjoys “Now”, over 170 brands are available
“Hang Lung Club” is committed to providing members with a better consumption experience and giving full play to the instant validity of points. In September, it launched a new “Hang Lung Points for Cash”. Since its launch, it has been highly sought after by members and consumers at all levels, and it has also brought a win-win situation for consumers and brands. It is not only a “special courtesy” enjoyed by members, but also a “traffic password” for brands to attract members.
In conjunction with the “20 yuan denomination” launched during the Spring Festival shopping season, the low point threshold and wide range of usage scenarios have become a master key to unlock the magic box of consumption in the Spring Festival.
Members who go shopping at Tianjin Hang Lung Plaza can redeem Hengxiang Coupons with denominations ranging from RMB 20 to RMB 500 through the Points Redemption page of the Hang Lung Club Mini Program. Points can be redeemed and used immediately, and can be used for instant consumption in more than 170 brands in Tianjin Hang Lung Plaza. The brands cover the whole hall: international fashion, sports trends, fashion brands, popular restaurants, jewelry, lifestyle products and supermarkets, etc., and can be redeemed There is no limit on the number of tickets, and the points can be truly spent as money, which further highlights the value of Hang Lung Club points.
“Hang Lung Club” points can also be exchanged for: popular trendy products, big-name beauty makeup, brand exclusive experience and other gifts. Special benefits are also prepared for members: multiple points, time-limited super-valued points exchange for gifts, points lottery, etc., providing delicate and thoughtful arrangements for each member.
The century-old Golden Street reunited with crowds, and Jincheng’s business is warming up
With the gradual optimization of epidemic prevention and control, urban consumption has recovered rapidly. During the recent New Year’s Eve carnival and New Year’s Day holidays, all the restaurants in Tianjin Hang Lung Plaza have started queuing up one after another, and the stores of various brands have also been crowded with people. With the arrival of the Spring Festival, a large wave of unique scene experiences and huge benefits are coming, which will further help the business district to revitalize and activate new consumption momentum.
Since the New Year’s Eve, the century-old Golden Street and Heping Road have welcomed crowds many times, and 2023 is born with warmth
In the past three years, profound changes have taken place in Tianjin consumers’ lifestyles, consumption habits, and emotional attitudes. Rational consumers pay more and more attention to the experience and pleasure brought by business. Plaza 66 has always been adhering to the concept of “Customer First”, constantly introducing innovative experiences and sincere courtesy, actively establishing deep emotional links with consumers, bid farewell to the ups and downs of 2022 with the city, and welcome the beautiful spring of 2023.
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