“Jinyun Warm Winter Shopping Festival” does not close during the Spring Festival and raises the city’s “firework”
On the eve of the Spring Festival, living consumption ushered in a peak. As one of the consumption promotion activities of the “2022-2023 Tianjin New Year’s Heartwarming Shopping Season”, the “Tianjin City Consumption Cloud Enjoying Benefits to the People-2023 Jinyun Warm Winter Shopping Festival” has been receiving a lot of attention since its launch. Widespread attention and favor of consumers. In order to stimulate consumption climax during the Spring Festival, offline consumption returns to “fireworks”, and online consumption continues to stimulate “new vitality”. The “Jinyun Warm Winter Shopping Festival” activity continues to advance. During the period of “non-closing”, the whole cycle will cover the Spring Festival holiday to meet consumer demand and drive the continuous growth of the Spring Festival consumer market.
Strong online volume
“Jinyun Warm Winter Shopping Festival” integrates Tianjin’s local brands, and combines Zhengxingde, Goubuli, Guifaxiang, Yumeijing and other time-honored brands to form a “brand matrix”. Popular online anchors such as Tianjin Tong Liu Dao, Jinxuan one+, Yuzu in Tianjin, Uncle Shihui, Ran Yaran, Rabbit Queen 99, Cute Xiaomei, Tianjin Xiaoyu, etc., endorsed their hometown brands and jointly boosted the brand’s popularity in Tianjin. on sale. At the same time, Zhengxingde Tea, Goubuli, Maobuwen, Education Publishing House, Jinyun Elementary and Middle School Students and other brand live broadcast rooms also started broadcasting at the same time, carrying out live broadcast and short video delivery of “Jinyun Warm Winter Shopping Festival”. So far, the event has accumulated more than 150 live broadcasts, and the highest GMV of a single game has exceeded 500,000.
Return to offline “fireworks”
From January 15th to 17th, the offline activities of “Jinyun Warm Winter Shopping Festival – New Year’s goods special session” were held in Tianjin Pengxin Aqua City and Tianjin Lujiazui Center in the key business district of Hongqiao District, and the online live broadcast went into the Offline physical commerce, online and offline work together to enrich new forms of consumption.
At the same time, as the sales of live broadcast activities continue to rise, the volume of the “Jinyun Warm Winter Shopping Festival” is also getting stronger and stronger, attracting many consumers to stop and watch in the mall. In addition, the anchor took everyone into the backstage of the first Spring Festival circus carnival “Fantasy Circus”, learned about the stories behind the scenes, and recommended good places for family and children to relax during the Spring Festival at a preferential group purchase price.
“Zhengxingde” online live broadcast is not closed
It is reported that during the Spring Festival, in order to provide consumers with more convenient shopping and consumption channels, the “Jinyun Warm Winter Shopping Festival” will not close during the Spring Festival, and the live broadcast will not stop. , to ensure that consumers get benefits and enjoy a happy and heart-warming year.
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