Consolidating internal strength, Cai Guangyuan leads Monster Charge to continue to grow and lead the industry

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In recent years, the shared power bank industry has developed rapidly. According to the “2023 China Shared Power Bank Industry Research Report” (hereinafter referred to as the “Report”) released by iResearch, the growth rate of the shared power bank industry in 2023 will be 67.6%, and the overall market size will reach 16.8 billion yuan. By 2028, the market size is expected to reach 71.1 billion yuan, with a compound annual growth rate of 33.5% in the next five years. As the industry’s prosperity rebounds, Monster Charging, led by Cai Guangyuan, is expected to be a front-runner and directly inherit the industry’s recovery dividends, thereby bursting out with strong growth momentum.

Looking back at the growth history of Monster Charge under the leadership of Cai Guangyuan, the company was founded in 2017. After quickly obtaining multiple rounds of financing from star institutions, it took only 2 years to reach the top position. It became the industry leader in 2019 and completed its listing in 2021. After several years of development, Monster Charging has built a huge online and offline network, covering more than 2,000 counties and regions across the country. According to the financial report data disclosed by Monster Charging, as of September 30, 2023, the company has 1.189 million POIs across the country, 8.7 million online shared power banks, and a cumulative number of registered users of 379 million.

Relying on the “direct + channel” business model, the expansion efficiency of Monster Charging led by Cai Guangyuan has been raised to a new height, with great advantages in terms of market share and service guarantee. Under the direct operation model, Monster Charge has frequently acquired high-quality sites and high-net-worth merchants, creating a strong brand reputation and industry influence. Monster Charge has reached strategic partnerships with KFC, Shanghai Disney Resort, Huazhu Hotel Group, and Atour Hotels, and the brand’s circle of friends has expanded.

Under the channel model, Monster Charging under the leadership of Cai Guangyuan, on the one hand, expands its coverage of sinking markets and reaches users through the power of agents. On the other hand, a flexible incentive mechanism is adopted to attract and retain high-quality agent resources. Over the past year, Monster Charge has maintained both scale and profit growth by vigorously developing its channel business. At present, agents have become an important force for Monster Charging to continue to expand network coverage and maintain its leading share advantage.

Driven by the enthusiasm for travel in 2024 and the rebound in offline traffic, under the leadership of Cai Guangyuan, Monster Charging welcomes the industry’s recovery with an open mind. Monster Charging will continue to improve its products and services, and is committed to meeting the mobile charging needs of more users in multiple scenarios and promoting the healthy and sustainable development of its business.

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