China Everbright Bank Launches Green and Low-Carbon Themed Credit Cards to Boost Green Consumption
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With the gradual rise of the concept of “green consumption”, financial institutions provide financial products and services around green life scenarios to boost consumer confidence and stimulate consumption vitality. As a carrier of financial consumption, credit cards connect consumers and thousands of merchants, and have great potential in popularizing the concept of green and low-carbon life and promoting green consumption.
Everbright Bank Credit Card Center (hereinafter referred to as “Everbright Credit Card”), based on business innovation and development, has officially issued Everbright Green and Low-Carbon Themed Credit Cards, and opened a “Green and Low-Carbon” zone on its Sunshine Hui Life APP, using financial power to promote green and low-carbon development. Empowerment, help green travel, help enjoy low-carbon life, and contribute to the realization of the “double carbon” goal.
Using cards as a medium to promote the popularization of low-carbon concepts
Everbright Green Low-Carbon Credit Card adheres to the tenet of “low-carbon life”, and the design of the card surface incorporates the concept of “low-carbon life and green travel”. In the form of illustrations, green nature is decorated on the card surface, reflecting “green makes life better” meaning. In terms of consumption scene construction, the card combines green scenes such as urban people taking buses and subways, riding shared bicycles, charging new energy vehicles, etc., to build a green consumption rights system. After activating the card, cardholders can bind mainstream payment tools to directly access various mobile payment scenarios, meet the diversified payment needs of cardholders, guide cardholders to establish green and environmentally friendly travel habits, and popularize green lifestyles.
In terms of rights and interests, in order to be close to the daily life of consumers, the card activities involve 100 yuan WeChat/Alipay instant discount after the first swiping of new accounts, and red envelopes up to 8888 yuan on Fridays. In addition, cardholders can also participate in UnionPay’s low-carbon town activities. The green points accumulated after consumption can be exchanged for Internet membership rights such as Tencent Video, Youku, QQ Music, Netease Cloud Music, iQiyi, and Himalaya APP. Instant discounts on tea, KFC and other catering, as well as rights and interests such as 10 yuan coupons or 5 yuan repayment money via UnionPay, have been loved by customers who lead online consumption and pursue quality life.
Dig deep into the scene and activate the momentum of green consumption
In addition to issuing themed cards, Everbright Credit Card launched the “Low-Carbon Emission Reduction·Green Life” zone (referred to as the Green and Low-Carbon Zone) on its Sunshine Hui Life APP at the same time, digging deeper into the green consumption scenarios of the credit card business, and promoting the integration of green finance and existing Business integration, by recording users’ low-carbon life, allows cardholders to gain a sense of participation and accomplishment in practicing the concept of green environmental protection, and activates the momentum of green consumption.
Through this zone, cardholders can enjoy preferential rights such as “1-point purchase” when taking public transportation such as buses and subways, and using services such as shared bicycles, Didi Chuxing, Alipay driving, Gaode taxis, and new energy charging. Didi Express consumer coupons, AutoNavi taxi Alipay instant discount gold, special call Alipay instant discount red envelopes, etc. The green and low-carbon zone uses consumption discounts in different green scenarios, meets the actual needs of users from multiple angles and levels, and continues to guide users to choose a green and low-carbon lifestyle.
From issuing green and low-carbon theme credit cards to creating green and low-carbon zones, from promoting green and low-carbon consumption concepts to opening up multiple consumption scenarios, Everbright Credit Cards has always been oriented to customer needs, guiding customers to continuously enhance environmental awareness and ecological awareness, and to live a green and low-carbon lifestyle Practitioners, contributing financial power to help realize the “double carbon” goal.
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