Building an Honest Consumption Environment Together to Boost Financial Consumption Confidence Minsheng Bank Tianjin Branch Launches “3.15” Consumer Protection Week Theme Activities-Times Finance-Northern Network

Minsheng Bank Tianjin Branch takes root in Jinbin, always adheres to the service concept of “serving the public and caring for people’s livelihood”, deepens the implementation of the “people-centered” concept of consumer protection, incorporates the protection of consumer rights into the development strategy of the whole bank, and continuously strengthens consumer protection. Various tasks in the field of rights and interests protection, strengthening the political and people-oriented nature of consumer protection work, and actively fulfilling the responsibility to protect consumers’ rights and interests.

In order to fully implement the spirit of the 20th National Congress of the Communist Party of China and implement the work deployment of the “3.15” Publicity Week of the China Banking and Insurance Regulatory Commission, Tianjin Branch organized the 3.15 Consumer Protection Week with the theme of “Building an Honest Consumption Environment and Boosting Financial Consumption Confidence”, focusing on “one Focusing on key groups such as the old, the young, and the new, constantly innovate publicity and education methods, take multiple measures to enrich internal and external publicity and education, help financial consumers understand financial common sense, do a good job in consumer protection and financial service policy publicity and education, and help create a harmonious financial ecological environment , and effectively enhance the people’s sense of gain, happiness, and security.

　　Leaders of the bank take command and deploy to jointly build a new environment for consumer protection

During the “3.15” period, the leaders of Tianjin Branch of Minsheng Bank attached great importance to it, and personally deployed the activity plan around the theme of “building an honest consumption environment to boost financial consumption confidence”, focusing on improving the financial literacy of financial consumers, and guiding them to make reasonable choices and Financial products and services that adapt to their own characteristics, stay away from illegal financial activities, enhance risk awareness, allow the people to better share the fruits of financial reform and development, and meet the people’s needs for a better life.

On March 15, Ju Weiyu, the branch president, and Li Zhigang, the vice president, went to the sales department of the branch to participate in the “3.15” consumer rights and interests protection publicity week. Contribute to the sustainable and healthy development of the industry.

　　Both online and offline Create a “centralized + positionalized” full grid of financial publicity

During this consumer protection activity week, Tianjin Branch of Minsheng Bank made full use of the network and offline, financial education bases, service halls of business outlets and other places to create an innovative financial publicity network of “online + offline”, “centralized + positional” Carry out publicity in an all-round and three-dimensional manner, and improve the normalized and positional publicity and education mechanism.

Offline, the LED screens at the door of sub-branches and community sub-branches scroll to display promotional slogans, and the public education area in the hall is neatly arranged with promotional leaflets for the protection of financial consumer rights for customers to browse. During the waiting period of customers, the staff in the lobby organize rich and interesting consumer protection-themed micro-salons, through knowledge quizzes, mini-game interactions and other activities, to publicize consumer protection knowledge to the public in a way that is enjoyable to hear and see.

At the same time, make full use of digital means to popularize financial knowledge online, give full play to the radiation effect of the network publicity platform, and ensure that the public can obtain financial knowledge related to vital interests without leaving home. Produced Douyin short videos such as “Small Classroom on Consumer Protection, Using Cases to Discuss Insurance” and other content, vividly carried out consumer protection publicity activities around “one old, one young, and one new”, and continuously improved the financial knowledge level and risk prevention awareness of the general public , so that customers can experience different banking services without leaving home, and help consumers stay away from fraud, misleading, illegal fund-raising and other illegal financial activities.

　　Walk into the financial commercial street to create a new ecology of consumer protection

In order to further popularize financial knowledge, combat financial fraud, and effectively enhance financial consumers’ risk awareness and prevention capabilities, on the morning of March 15, 2023, Tianjin Branch of Minsheng Bank organized a 3.15 Financial Consumer Rights and Interests Campaign in the downtown business circle Day publicity campaign.

A promotional consultation desk was set up at the event site, and promotional leaflets were placed. Through on-site explanations and interactions, financial knowledge such as preventing telecommunication and network fraud, resisting illegal fund-raising, and identifying illegal financial advertisements was publicized to the general public, which enhanced the general public’s awareness of financial fraud, The prevention awareness and self-protection ability of illegal fund-raising.

The person in charge of the Consumer Rights Protection Department of Tianjin Branch of Minsheng Bank visited the scene in person, listened carefully to the voices of consumers, patiently explained financial knowledge such as the eight rights and interests of financial consumers, and promoted financial education to reach the “last mile”, making financial education more in-depth, More breadth, more temperature.

　　Walk into Tianjin New Citizens Prevent new risks in fire protection

In order to further enhance the sense of happiness and security of new citizens, and enhance their understanding of daily related financial products and services, Tianjin Branch of Minsheng Bank actively carried out financial service promotion activities for new citizens.

During the publicity week on 3.15, Tianjin Branch of Minsheng Bank went to the fire rescue station and entered the enterprise to carry out a number of consumer protection publicity and education activities for young “new citizens” groups. Branch missionaries carried out face-to-face on-site publicity, explained the importance of personal information protection awareness with vivid cases, told everyone to “be vigilant against unknown calls, and don’t trust online sales”, and let everyone understand “what is a loan risk” through risk reminders, “How to reasonably plan consumption”, combined with account security, card usage security, credit information knowledge and other related issues that middle-aged and young people are concerned about, gave professional answers in a timely manner. The publicity and education activities have improved everyone’s risk awareness and prevention ability, and won unanimous praise from everyone with vivid explanations and meticulous services.

　　Walk into the education practice base to cultivate a new future of consumer protection

Minsheng Bank actively carried out offline financial education practice activities in primary and secondary schools. In order to improve the financial literacy of young people, Tianjin Branch focused on the young people, combined with the needs of students and recent hot spots, carefully designed and produced the “Case Book on the Protection of Teenagers’ Consumer Rights and Interests”. The reader cites vivid cases to let students understand the eight rights and interests of financial consumers, help young people establish correct investment concepts, cultivate healthy financial awareness, improve the ability to prevent financial risks, and lay a solid foundation for the national education system.

During the “3.15” publicity week, Tianjin Branch of Minsheng Bank also went to Yiyang Wensi Primary School to carry out a variety of financial education courses. The content of the course revolves around “Financial Integrity Walks with Me” to help students deepen their understanding of financial concepts and enhance their awareness of financial integrity. Through cases and short stories, it explains financial knowledge such as currency and financial management to students, and helps them sort out the correct financial knowledge. concept of money. The teaching form is rich in pictures and texts, easy to understand, and better close to the daily life of students. The students were attracted by the novel courseware and lively courses, listened carefully, and initially established the correct concept of financial management and risk prevention awareness.

In-depth publicity, education and popularization of financial knowledge will benefit the present and the long-term. In the future, Minsheng Bank will continue to do a good job in the popularization and publicity of youth finance, integrate financial knowledge into the daily life of teenagers, help improve the financial literacy and comprehensive level of teenagers, and contribute to creating a harmonious and healthy financial ecological environment.

　　Happy birthday party Sharing people’s livelihood and consumer protection

On March 15, 2023, Tianjin Dongting Road Sub-branch of Minsheng Bank celebrated its 4th birthday. On this special day, the sub-branch held a special birthday party and carefully planned a series of consumer protection publicity and education activities in conjunction with the “3.15” activity week. Through the advantages of the bank’s community bank, it radiated the surrounding residential areas and spread financial knowledge sent to the people.

On the day of the event, the surrounding middle-aged and elderly customers came to participate in the celebration. The person in charge of the sub-branch visited the site in person and explained the common sense of financial consumption to middle-aged and elderly customers through the form of case insurance and risk reminders, helping middle-aged and elderly people to solve the digital divide problem, improving the ability of middle-aged and elderly people to use digital finance reasonably, and improving their ability to use digital finance. The risk prevention awareness of digital financial security escorts consumers’ financial wealth. The considerate and heart-warming service of Dongting Road Sub-branch has been unanimously recognized and highly praised by surrounding customers.

　　Continue to normalize consumer protection to help high-quality development

Minsheng Bank Tianjin Branch’s “March 15” event publicity week set off an upsurge of consumer rights protection publicity activities, effectively safeguarding the legitimate rights and interests of consumers, and further deepening the implementation of the “people-centered” concept of consumer protection. In the future, Minsheng Bank Tianjin Branch will play its role as the main force in the financial education work. With a higher position and stronger efforts, it will effectively fulfill its financial education responsibilities, help prevent financial risks, and promote the healthy and sustainable development of the financial industry. Improve the breadth and depth of financial services to the real economy and the people.