Building an Honest Consumption Environment Together to Boost Confidence in Financial Consumption

The annual “3.15” International Consumer Rights Day is coming. Sunshine Life actively implements the requirements of the regulatory authorities on carrying out the 2023 “3.15” consumer rights protection education and publicity week activities, carefully plans and carries out a series of activities, fully protects the legitimate rights and interests of insurance consumers, and builds an honest consumption environment with consumers , boost financial consumer confidence.

　　Focus on special groups to improve financial service satisfaction

In order to effectively solve the difficulties faced by special groups such as the elderly and the disabled in using intelligent technology in the insurance field, Sunshine Life vigorously promotes the education and publicity of the digital transformation of financial services. Sunshine Life took various institutions across the country as a front to organize and carry out the Sunshine Warm Sunday activity of “Focusing on Special Groups and Improving Financial Service Satisfaction”. Taking this “3.15” as an opportunity, we will focus on strengthening the radiation and coverage of financial education in key areas such as rural areas, remote areas, and ethnic minority areas, focusing on hot issues of concern to special groups such as the elderly and the disabled, and using intelligent technology Provide more convenient and diversified financial knowledge and service options, guide special groups to correctly understand and prevent consumption risks, and enhance the sense of gain and satisfaction of special groups.

　　Diversified forms of evangelism reach more people

During the event, Sunshine Life took full advantage of its own channels such as its official website, official microblog, and launched the “Sunshine Life ‘3·15’ consumer rights protection education publicity week” through the company’s official website, official microblog, and “My Sunshine” APP and other platforms column, actively carry out financial knowledge publicity and education activities centered on consumers. Through prize-winning quizzes, case-based insurance, risk reminders, etc., do a good job in consumer protection and financial service policy education and publicity, and help consumers understand financial common sense. At the same time, call on institutions at all levels to “go out”, combine the characteristics of different regions and different audience groups, innovate the form of publicity and education, organize targeted and distinctive educational publicity activities, and reach both online and offline More people, so that consumers fully understand their own legal rights and responsibilities, and promote the positive energy of the industry.

　　Participate in all employees to enhance the awareness of integrity

Internally, Sunshine Life continues to strengthen legal and professional ethics training for employees, and effectively enhances the awareness of compliance and law-abiding and the concept of honesty and standard business development. In March, Sunshine Life launched the “face-to-face executives” campaign, requiring managers at all levels to go to the team, to the grassroots, to consumers, to listen to the voices of consumers, to publicize financial knowledge, and to form a “leadership by executives, full participation” “Active atmosphere”; for all employees of the company, carry out the “Safety Consumption with You and Me” original case-based insurance prize collection activity, fully mobilize the enthusiasm of all employees to participate in the “3.15” Education and Publicity Week activities, and enhance the subjective awareness of publicity and education initiative, and create a working atmosphere in which “everyone is responsible for consumer protection work”. At the same time, carry out special cultural education on integrity compliance and consumer protection throughout the system, stick to the bottom line of integrity management, and enhance the industry’s awareness of integrity.

Sunshine Life will rely on the “3.15” consumer rights protection education publicity week, always adhere to the “people-centered” development idea, integrate the integrity culture and consumer rights protection concepts into the company’s entire operation process, and help boost financial consumer confidence , To contribute to maintaining financial security and stability and creating a fair financial environment.