Won the People’s Corporate Social Responsibility Award? Annual Enterprise Award!Junlebao always fulfills the responsibility of “leading”
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What exactly is a big company? Excellent product strength, impressive sales performance, etc. are important, but at the same time, whether it fulfills the social responsibility of a large company, whether it is empowering social development and people’s life progress is also very critical. From this perspective Look, Junlebao Dairy Group has obviously become a “big enterprise in the industry” by taking action. In the 2022 People’s Corporate Social Responsibility Summit Forum and the 17th People’s Corporate Social Responsibility Awards held a while ago, Junlebao Dairy Group stood out and won the “People’s Corporate Social Responsibility Award·Annual Enterprise Award”. It is not the first time that Junlebao has received the recognition of the People’s Enterprise Social Responsibility Award. While constantly developing itself, Junlebao has also been actively fulfilling social responsibilities. Rural revitalization, green development, quality and efficiency improvement, and social Public welfare, every picture of building society and people’s livelihood, has the figure of Junlebao.
Promote rural revitalization and help farmers increase income
Helping rural revitalization and promoting common prosperity is the new mission entrusted to enterprises by the times. As a national key leading enterprise in agricultural industrialization, Junlebao has always insisted on adopting advanced resource allocation to build dairy industry clusters, construct dairy industry chain extension and supplement chain strong chain projects, and help promote the construction of a new industry with strong industries, beautiful countryside, and rich farmers. rural. In Wei County of Xingtai, Chabei of Zhangjiakou, Lingshou of Shijiazhuang, and Zhengyang of Henan, Junlebao used the strategy of building dairy factories and pastures to increase farmers’ income and directly helped more than 200 villages with more than 18,000 people, an increase of nearly 4,000 jobs, of which more than 2,000 people were directly employed, achieving an increase in annual per capita income of 40,000 to 50,000 yuan.
At the same time, Junlebao is also actively deepening the construction of the family ranch model, assisting in the construction of a rural industrial community. In 2019, Junlebao built its first family ranch in Baixiang, Xingtai. Through unified and standardized management, it has achieved a yield of more than 10 tons per cow, which is two tons higher than the average of 8 tons in the province. The income increased by about 8,000 yuan, thus achieving better benefits. It is reported that Junlebao will build more than 100 family ranches in the province in the next five years to further consolidate the industrial foundation for rural revitalization.
Practice green sustainability and coordinate ecological development
Green development is one of the themes of the current development of various industries. Over the years, Junlebao has also taken the practice of green sustainable development as an important social responsibility and strategic goal, innovated the integrated model of planting and breeding, and created a green production system. Upstream and downstream partners work hand in hand to promote the coordinated development of the dairy industry and ecology.
In addition, Junlebao also shares development experience and development concepts with more partners in the field of green and sustainable development. During the World Economic Forum’s “2022 New Champions Dialogue” held this year and the “Building Responsible Supply Chains” held during the second phase of the United Nations Convention on Biological Diversity’s fifteenth Conference of the Parties (COP15), At the side meeting with the theme of “Shaping the Future of Global Forests Together”, Wei Lihua, Chairman and President of Junlebao Dairy Group, was invited to participate and shared his thoughts on green and low-carbon development at the meeting, allowing the world to see the potential of China’s dairy industry to go green. strong determination.
Adhere to scientific research and innovation to drive product advancement
Over the past 27 years of development, Junlebao has always adhered to the path of exploration and progress, and has taken scientific research and innovation as the core driving force, and its strength has boosted China’s dairy industry to make great strides forward. Junlebao invested 500 million yuan to build a dairy industry innovation research institute, and implanted scientific research elements in every link of the whole industry chain. In the field of dairy cow breeding, Junlebao already has breeding institutions such as the domestic bull station, a wholly-owned subsidiary in the United States, core breeding farms, and embryo transfer demonstration farms, and has put into use an embryo laboratory with an annual production capacity of 50,000.
Junlebao also insists on using technology to promote product value enhancement, thereby improving the health level of the product’s entire life cycle. “Zero added sucrose category leader” Junlebao Jianchun has become the first full-product series of yogurt products in China to obtain the real quality certification of low GI food, which is delicious and healthy. In 2022, Junlebao Milk Powder will also launch “Quan Zhen Ai” infant milk powder, “Zhen Wei Ai” pure goat milk powder, a new “Le Zhen” milk powder, “Quan Shi Ai” small molecule protein milk powder and Le Calcium adult milk powder, etc. Innovative products have also successfully built a complete and powerful product matrix in subdivided fields such as lactoferrin milk powder, pure goat milk powder, and native high-calcium milk powder.
Not only that, Junlebao also bravely assumed social responsibilities at the special moment when China was facing the impact of the epidemic, and donated dairy products worth tens of millions, so that more people’s nutritional supply was fully satisfied. It is not difficult to see that, as a leader in the industry, while constantly improving and developing its own product strength, Junlebao also always adheres to the responsibility of large enterprises, empowers social development, and promotes the positive progress of the entire industry and even the entire society from multiple angles. What surprises will such Junlebao bring us in the future? Let’s look forward to it together.
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