“Wolong Xiaolong people” emoticon package is online, conveying the brand image of Wolong’s health and vitality
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Creating an IP image symbol in line with the brand has become an important part of the company’s establishment of a youthful and friendly brand image. For many fans of Wolong, the brand image IP “Xiaolong People” launched by Qingdao Wolong Food Co., Ltd. has already become their close friend.
To welcome the Year of the Rabbit, Wolong Foods also specially launched a series of emoticons for the “Wolong Xiaolong People in the Year of the Rabbit”, which are currently available on WeChat and the Dingding emoticon store. “The Year of the Rabbit for Wolong Xiaolong People” can be added and used. This Spring Festival, let the people of Wolong Xiaolong offer gifts and blessings for the new year.
It is reported that the IP image is created by combining the brand logo and its slogan “the captain of the nuts”. With the brand red as the main color, it has created such a naive, healthy and sunny character appearance image, highlighting Wolong’s positive, healthy vitality brand proposition.
With “Xiaolong Man” as the protagonist, Wolong also launched the commercial song MV “Wolong Big Nut”. Once the song was launched, it quickly seized the traffic entrance with its catchy lyrics and familiar melody. It not only subtly strengthened the public’s awareness of “Wolong Daily Nuts”, but also detonated more in the fierce content marketing. High sound volume expands a wider out-of-circle range.
In the MV, Xiaolong is playful and cute, singing and dancing, creating a magical, brainwashing, joyful and high-spirited atmosphere. His naive modeling movements and healthy and sunny appearance fit well with Wolong’s brand positioning of “Nut Captain”. In addition, Wolong’s MV combines auditory and visual experiences, uses multiple sensory experiences to amplify netizens’ emotional comprehension of the song, and uses “sound memory” as an emotional carrier to create a more memorable brand communication symbol.
On social networks and video sites, the cute image of “Xiaolong people” has captured the hearts of many trendy fans, and also allowed the Wolong brand to win more attention and interaction on social networks.
IP is the trend vane in the eyes of young people. The emergence of Wolong brand image IP “Xiaolong people” has given young people a more intuitive way to convey their love for the brand. The song MV has attracted many video up owners to participate in the second creation in person, which collides with the current popular video formats. , producing ghost animals, cover songs and other versions, achieving detonation across the board.
As Wolong’s youthful brand image IP, “Xiaolongren” not only brings vitality to the brand, but also participates in many offline activities of the brand, bringing a steady stream of hot topics and deepening the influence of its brand in the minds of consumers force.
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