Which brand of goat milk powder is better?High-end goat milk brand Bettejia has the strength to protect the stomach of Chinese babies
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As the post-95s and post-00s generation have become the main consumers of maternal and infant products, the diversification and high-end trends of infant milk powder have become increasingly apparent. The market share of high-quality domestic milk powder brands is also actively expanding, and they are increasingly favored and recognized by the new generation of maternal and infant consumers. . Betejia, a deep cultivator in goat milk powder and one of the top ten brands of domestic goat milk powder, has stood out among the goat milk powder brands by virtue of its deep penetration into the needs of Chinese parenting families, excellent and safe quality, gastrointestinal friendly formula, comprehensive scientific nutrition and other advantages. , becoming the “high-end pure sheep” quality choice that is deeply trusted by parenting families.
The advantages of intensive cultivation of the entire industrial chain are obvious, and the quality of research and development is at the forefront.
Although goat milk powder has gradually gained market recognition in recent years due to its advantages such as easy absorption, hypoallergenicity, and protein similar to breast milk, in order to win over consumers in the era of involution, milk source supply, quality control, product formula, and technology research and development , product innovation are all the key to brand success.
Based on the long-term and healthy development of the industry, Beitejia has continued to work hard over the years and laid out the entire industrial chain in the golden milk source belt. In order to ensure the high quality of upstream raw materials, it has selected the world’s top dairy core suppliers and cooperated with Dutch goat milk giants AVH and New Zealand milk supplier PAMU and others have reached strategic cooperation to ensure the high quality of milk powder from the source.
At the same time, Beitejia invested more than 100 million yuan to introduce industry-leading high-precision equipment, successfully built a production workshop that complies with GMP 100,000-level pharmaceutical standards, uses advanced technology to produce milk powder, and conducts 362 strict inspections on each can of milk powder. Testing to fully ensure product quality and safety.
In order to provide Chinese babies with scientific formulas that are gastrointestinal friendly and more in line with nutritional needs for growth and development. Beitejia joined hands with Beijing Technology and Business University to establish the Breast Milk Innovation Research Institute to create a “new model of high-end pure sheep” – Beitejia infant formula milk powder that is more suitable for the growth of Chinese babies, more friendly to the gastrointestinal tract, and more nutritious.
Good milk source collides with good formula, gastrointestinal friendly and healthier
Using 100% Dutch Saanen goat milk as the milk base is one of the significant advantages of Bettejia infant formula. This type of dairy goat lives in a Dutch organic pasture that does not use any chemical fertilizers, pesticides, or hormones. It is raised and From factory processing to production, every drop of milk and every link undergoes multiple tests and supervision. It is a true “noble among sheep”, extremely rare in quantity, and the milk it produces is even rarer. It naturally contains core nutrients such as organic sheep whole fat, A2-β casein and OPO structural oils. It is not only smaller in size, but also more compatible. It also helps the digestion, absorption, growth and development of infants and young children, and can comprehensively enhance the baby’s resistance.
Fully taking into account the delicate gastrointestinal and poor absorption of infants and young children, Betejia also specifically added dual probiotics + dual prebiotics, organic walnut oil, etc. to the formula to regulate the balance of the baby’s intestinal flora, promote calcium absorption, and help Nutrients for bone development. Among them, the fatty acid profile of organic walnut oil is similar to breast milk, with an unsaturated fatty acid content of ≥92%. It is rich in natural VA, VD and other nutrients. It is not only friendly to the gastrointestinal tract, but also contributes to the development of the baby’s intelligence, vision, and memory. It is a bet The best differentiated treasure ingredients.
In addition, Betejia also adds OPO structural oils, DHA, ARA, lutein, choline and other nutrients imported from Sweden AAK into the formula to help infants and young children develop in all aspects, so that every baby can lay the foundation for a comprehensive development of the body. The foundation, healthy and strong growth all the way.
Empower channels to boost confidence and go all out to do “small but beautiful”
The ability to achieve an increase in sales rankings in the context of the declining demographic dividend, shrinking newborn population, and involution of the infant formula industry is inseparable from Betejia’s insistence on the “small but beautiful” positioning and intensive channel cultivation strategy. .
As a “small but beautiful” brand, Beitejia insists on “intensive cultivation” and strives for excellence in product polishing, quality assurance, service optimization and brand upgrading, especially in the process of cooperation with channels. , it has achieved the ultimate in support and service. Since 2022, it has increased its horsepower, strictly controlled the market order, launched the “one can four codes” intelligent internal coding system, upgraded and iterated the channel value chain, and controlled products Strictly control the flow direction and price, always think from the perspective of the channel, and safeguard the interests of the channel. Effectively protect channel interests and strengthen channel confidence in the brand.
In 2024, Beitejia will continue to adhere to the “five-year unchanged” channel-driven brand and channel core profit products, and organize regular periodic training and targeted training activities offline to further enhance the professional capabilities of dealers and channel teams. Actively promote the transformation and upgrading of community stores and chain stores, and strive to achieve a unified and standardized operating model.
At the same time, Beitejia will also embed brands and products into various parent-child programs and parenting variety shows online, and hold interesting events in the core areas where Generation Z consumers gather, such as Douyin, Xiaohongshu, and WeChat public accounts. Interactive activities, cooperation with celebrities, maternal and child experts, etc., continue to strengthen brand reputation and user trust, attract and empower channels, comprehensively ignite sales, protect the interests of dealers, and promote the comprehensive upgrade of the brand and channels.
Having been deeply involved in the goat milk powder market for many years, Beitejia has won the market with its excellent quality, superior brand and strong channel power. In the future, we expect Beitejia to be based on the needs of Chinese parenting families, continue to adhere to quality-oriented, focus on R&D capabilities, product capabilities, We will continue to improve our brand power and work hand in hand with our channels to reach greater heights in the milk powder market where there are still huge opportunities!
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