To expand service consumption and promote economic development, Kuaishou launched the “Favorite Group Buying Festival”
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In order to actively implement the policy requirements of the State Council and the National Development and Reform Commission’s “Measures on Resuming and Expanding Consumption”, Kuaishou Local Life will launch the first “Favorite Group Buying Festival” from September 8th to September 12th, giving full play to the platform Advantages, join hands with government units and industry associations in many places across the country to jointly promote the expansion of service consumption, so that every user can enjoy discounts, while supporting and empowering local brands, businesses and products, and promoting local economic development.
It is reported that in this “Favorite Group Buying Festival” event, Kuaishou also brought multiple heavy benefits to the majority of users, especially during the festival, there are super high subsidies for free, so that every user can really enjoy the benefits For example, Ruixing’s “Maojiang Latte”, which has been popular on the Internet recently, only costs 16.9 yuan during the event, Michelle Ice City’s signature drink “Chilled Lemonade” only costs 2.9 yuan, and Yihetang’s “Yihe Roasted Milk” costs only 2.9 yuan. It costs 7.5 yuan. During the event period, Kuaishou will give out tens of millions of pet pink packets every day for 5 consecutive days. At the same time, there will be a limited time and limited purchase of flash sale benefits, large coupons for all audiences, extra coupons for new customers, and exclusive coupons for surprise fans in the merchant’s live broadcast room Waiting for super value gifts for pet fans.
Kuaishou said that starting from the second half of 2023, Kuaishou’s local life will be based on a monthly basis, and it will regularly launch “Pet Fans” in more than 40 cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Zhengzhou, Tianjin, and Shijiazhuang. The large-scale promotional activity “Group Buying Festival” fully covers the characteristic business districts of various cities, gathers local specialties and delicacies, attracts tens of millions of fans and gourmet experts to jointly promote and stimulate the growth of urban catering service consumption.
“Expand service consumption and carry out catering activities to promote consumption. Welcome everyone to participate in the Kuaishou Pet Fan Group Buying Festival, where you can buy truly affordable and high-quality products, and together help our local brands and merchants develop, eat, drink, play and enjoy every day life!” After the event started, Zhang Jinchun, vice president of the China Hotel Association and president of the Heilongjiang Catering and Cooking Industry Association, Zhu Liangyu, a national model worker and representative of the 12th National People’s Congress, Xu Rong, deputy secretary-general of the Hunan Catering Industry Association, and secretary of the Zhengzhou E-commerce Association Director Zhao Liang, Secretary-General of Chongqing Network Business Association Wu Bin, Secretary-General of Sichuan Network Business Innovation and Development Promotion Association Yu Hai, Secretary-General of Chengdu E-Commerce Enterprise Association Wu Lei, Vice President and Secretary-General of Beijing Petroleum Circulation Industry Association Li Li, He Yan, deputy to the 4th National People’s Congress of Nansha District, Guangzhou City, and other association leaders and representatives of the National People’s Congress called for this event through short videos, calling on everyone to help their hometowns together.
With the launch of the first “Favorite Group Buying Festival”, Kuaishou will further expand the new consumption space in future activities, create new consumption scenarios, enrich new consumption experience, and use resources to boost, play innovation, traffic support, red envelope subsidies, etc. In multiple ways, we cooperate with the government, associations and other parties to meet user needs, release consumption potential, and boost economic development.
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