Three performances in three cities “exploded” at the same time, and the fashion craze of the Emma Star Chasing Music Festival swept April
If in this fast-paced, high-pressure era, there is any place where a high concentration of happiness and freedom can be brewed, then music festivals must be one of the first choices. So, what should you do if one music festival can’t keep you entertained? Emma Electric Vehicle tells you, it’s very simple, just come to three! This week at Qingdao Huiquan Square, Xi’an Daming Palace National Heritage Park, and Foshan Nanhai Sports Center, three different but equally exciting Emma Starchasing Music Festivals were staged simultaneously. This unique “Tale of Three Cities” can be said to have exploded a series of “spring thunders” in the domestic music performance market in 2024.
Emma · Star Chasing Music Festival “Dry” Emma · Star Chasing Music Festival opened simultaneously in three cities
The singers took turns singing on the stage, and thousands of people in the audience gathered to share the performance. On the stages in three cities, powerful singers and heavyweight bands such as Wang Sulong, Lao Lang, Undefined Band, Dayin Xisheng, SkiOnDaRoad Huang Yunlong, Wang Yitai, Aifugeni, Chen Zedi, Pharaoh, Yang Qiufo and so on All present. Music fans who came from all over the country seemed to be in another world, holding support signs and mobile phone lights, bouncing with the rhythm of the music, and singing along with the rhythm of the stage after the music… Two days, three places, Every face is filled with smiles, the troubles and anxieties in daily life are temporarily “shielded”, and the meaning of every moment is to enjoy pleasure and beauty.
Emma Starchasing Music Festival gathers stars
This is the Emma Starchasing Music Festival, a spiritual home that encourages people to ‘enjoy the moment and embrace the heart’. It is not only a music performance IP, but also constantly evolving towards a lifestyle based on music, joy and fashion. Fashion elements are everywhere, and the pulse of fashion is beating anytime and anywhere. Every Emma Starchasing Music Festival is an offline gathering place for “Generation Z”, demonstrating the close linkage between the Emma brand and fashion IP. . With dopamine-style exhibition area tones and creative exhibition area design, Emma’s on-site exhibition area is filled with Emma’s fashion genes of “people, goods, and places”, as well as the youthful spirit of “loving you more & understanding you better” concept.
Emma·Chasing Star Music Festival, a sea of joy
Here, you can meet your favorite fashion travel companions, Emma Luna, Emma Look Up, Emma Yuan Universe PRO, Emma Fun Egg, Emma Shine, Emma Mecha Master and so on. New and cutting-edge models of style are on the scene, cute style, outdoor style, DIY… No matter what kind of fashion style “fan” you are, there is always an Emma electric car that can combine emotional value, emotional value and practical travel value. satisfy you.
Emma·Chasing Stars Music Festival fashionable car models concentrated display
During the Emma Star Chasing Xi’an Silk Road Music Festival, Emma’s breakthrough fashion product – the industry’s only dong scooter with DIY attributes, Emma’s Fun Egg, officially “debuted”, and the scene was dedicated to music fans. A fun egg DIY area has been set up to provide a creative platform for those friends who have great imagination and can’t help but DIY on the spot. Turn the electric car into a unique “exclusive version of the cave door car” to accompany you every day to show your personality and creativity. Everyone who passes through the “cave door” will marvel at the novelty and charm.
Emma’s fun egg electric car “Dongmen Pioneer” makes a big splash
The hormones of youth are bursting out, and the spark of personality is showing off. Looking at the three Emma Starchasing Music Festivals in three places, although the stars and repertoire are different, a huge Generation Z user group has gathered at the scene. The distinctive fashion attributes, rich emotions and “zero distance” social value are integrated. In addition, Thanks to the natural penetration and compatibility of music, Emma reaches the scene through this excellent young audience, strengthening the relationship between Emma and fashion, personality and other characteristics, and penetrating the consumer cognitive line in the entire scene. Online and offline links create more possibilities for establishing deep connections with users in a flexible way. While the majority of music festival participants gain artistic enjoyment and complete self-expression, they also further integrate into the cultural circle, and their social value based on fashion attributes is also maximized.
Emma·Chasing Music Festival “Generation Z” Happy Feast
Use music as a medium to promote a high concentration of target users; to create a specific cultural atmosphere and experience, accelerate the brand’s penetration into consumers’ minds, and seek to increase consumer stickiness. Throughout every Emma Starchasing Music Festival this spring, it reflects Emma’s efforts to comprehensively build cognitive links of senses, emotions, thinking, and actions. The number of attendees has reached record highs, and the attention of the entire network has continued.
Since last year, Emma Electric Vehicles, which is based on youth transformation, has traveled through many cities together with the Emma Starchasing Music Festival, and has also accompanied batches of “Generation Z” to gain love and freedom. In the future, based on the insights into the lifestyle and attitude of the younger generation, Emma will continue to use the Emma Star Chasing Music Festival as a stage to pursue fashionable, diversified, efficient and convenient travel and lifestyles with “Generation Z”.
