The industry’s first active management! Casarte enters the multi-connection high-end track
The multi-split market has always been a barometer of the central air-conditioning industry and a key layout area for the industry and various companies. Among them, as a representative of new multi-connections, the development momentum of IoT multi-connections continues to rise. However, from the perspective of the brand structure, it shows a “two heroes” situation, with the TOP2 brands occupying more than 50% of the market share.
Now, the field is once again welcoming new entrants. On April 8, the 2024 China Refrigeration Exhibition opened in Beijing. Haier Smart Building released its new high-end series product – Casarte IoT multi-connector, the industry’s first active housekeeping service, from remote debugging and diagnosis to the wisdom of indoor temperature and humidity. Adjust for comfort everywhere. The launch of new products not only improves the layout of the international high-end home appliance brand Casarte in the commercial field, but also injects “high-end power” into the IoT multi-connection market, leading the high-quality development of the industry.
Continue to lead the development of the industry with original technology
Industry data shows that the IoT multi-connection market growth rate will reach 45.7% in 2023, continuing to rise. However, due to its high technical thresholds such as IoT centralized control and IoT cloud control, it requires strong resource support, which also increases the market entry barriers to a certain extent. From the perspective of brand layout, Haier’s IoT multi-connector has ranked first among Chinese brands for four consecutive years with a market share of 22.6%.
Looking at the development of various brands, it is not difficult to find that Haier’s leadership in the Internet of Things multi-connection is traceable. As early as 1998, Haier independently developed variable frequency one-to-multi drive technology and won the National Science and Technology Progress Award for the first time. In the following decades, Haier successively launched full-frequency multi-connections, IoT multi-connections, refreshed multi-connections, as well as the first multi-connection cloud service platform and full-scenario smart energy-saving solutions, achieving industry-leading both software and hardware.
At the scene, Haier Smart Home Smart Building Industry R&D Director Guo Defang said that the Casarte IoT multi-connector released this time is of great significance. In terms of brand, Casarte, as an international high-end brand, has entered the field of HVAC engineering for the first time, filling the gap of domestic brands in the high-end multi-split central air-conditioning market; in terms of quality, the unit has achieved industry leadership in product performance and user experience. , iterative upgrades of functions such as comfortable air supply, temperature and humidity management, and health purification have solved the pain points of high-end users; from a smart point of view, relying on the smart IoT multi-connected cloud platform, we have created the world’s first active commercial space comfort housekeeper, bringing Come to a new smart experience.
Based on multiple technological upgrades in user experience, Casarte IoT multi-connector also won the “Innovative Product Award” at the China Refrigeration Exhibition and the product technology testing certification certificate issued by Hefei General Mechanical and Electrical Products Testing Institute. Entering the high-end market with high-end quality, Casarte IoT multi-connector may set off a high-end revolution in the industry.
Full scene customization, expand space with personalized solutions
For users, IoT multi-connectors are not only products with IoT smart functions, but also solutions for customized scenarios in smart buildings. Haier Smart Building integrates technology into scenario solutions and provides customized solutions for different scenarios, winning recognition from users.
At the scene, in line with the current hot spot of “replacing old consumer goods with new ones”, Haier Smart Building also exhibited a complete set of renewal solutions. In response to the renovation needs of office buildings, hotels, etc., Haier’s “Five Nos and Four Provinces” renovation plan achieves the goal of saving money and electricity by not changing pipes, changing wires, using open flames, not destroying decoration, and not affecting business operations. , labor-saving and worry-free; for large cooling capacity needs, there is also a non-destructive update plan, with the magnetic levitation central air conditioner as the core to achieve energy saving of more than 50%; in addition, there is also an intelligent control renewal plan, which can be deployed in as soon as 3 days, reducing the cost. Retrofit costs.
In addition, Haier Smart Building has also launched multi-scenario integrated solutions such as heat recovery multi-connection and building intelligent control. In Suzhou Science and Technology Innovation Ecological Park, Haier Smart Building is centered on low-temperature modules and IoT multi-connectors, and uses smart energy control cabinets and comprehensive energy management platforms to achieve smart upgrades. The monthly electricity bill has been reduced from 540,000 to 380,000, and the property management efficiency has been greatly improved. Increase by 50% to achieve comprehensive energy-saving effects of cost reduction and efficiency improvement.
Living in the wave of the times, the best evaluation of a company’s leadership and growth is user reputation. Using technological innovation to collide with user needs, Haier Smart Buildings will bring more innovative and higher-quality solutions. For the industry, this round of disruptive technological changes and brand innovation will undoubtedly bring new growth momentum to the industry. For its part, this dual-brand layout will open up the high-end track of the Internet of Things and help it open up greater room for growth.
